Driving Change with Traffic Psychology Research

Driven by Excellence

In this episode, Hattie is joined by Dr Victoria Kroll, CEO and co-founder of Esitu Solutions, a company focused on implementing traffic psychology research into the real world.

In this episode, Vicky shares her journey into road risk academia and discusses the importance of their research in improving driver safety, the benefits of virtual reality in road safety, and the impact of their research on the fleet industry.

(0:10) Introduction
(0:52) Vicky's journey
(8:06) Driving change through research
(10:47) Esitu Solutions
(14:17) VR and driver safety

About the guest:
Victoria Kroll is the CEO and co-founder of Esitu Solutions, a spin-out from Nottingham Trent University, building on decades of cutting-edge research.
Esitu Solutions' work in the transport sector delivers online driver assessment and training to improve driver safety and ultimately provide a safer transport network for all road users.

About the host:
Hattie Hlad works for PDT fleet training as the coordinator of LGV advanced training, an investment for the next generation of drivers, funded by Pertemps Driver Division. Hattie made the move from fashion to the logistics training sector in early 2022. She jumped at the opportunity to become the host of Driven by Excellence to give her the opportunity to learn from some of the industry's best! Plus, she loves to chat… her friends often describe her conversations as ‘Chats with Hat’s’!

PDT Fleet Training Solutions:
Founded in 2009, PDT Fleet Training Solutions delivers quality driver training services throughout the UK to enhance Driver skills, Driver behaviours and improve on-road safety. Driving is one of the most dangerous work-related activities in the country, with accidents occurring week in, week out on our roads. PDT Fleet Training Solutions offer a preventative and proactive approach with their wide range of courses.

Learn more about PDT Fleet Training Solution