What’s Old is New Again with Digital TV Ads

Dr Marketing Tips Podcast

Are you thinking about advertising your practice to get more visibility and bring in more patients? In this episode, hosts Jennifer and Corey take a look at the resurgence of TV advertising for digital streaming platforms like YouTube and Netflix.

For example, YouTube Shorts has overtaken traditional services, becoming the top streaming service on TVs, and Netflix's ad-supported tier is thriving with 40 million active users. Instead of old, generic cable TV ads, new ads emphasize the power of targeted delivery on streaming platforms, particularly for local markets.

Tune in for a case study on a medical practice effectively using YouTube ads to boost brand recognition and patient numbers, achieving over 150,000 impressions. It doesn’t take as much budget as older TV advertising either.

Quick tip: Practices should leverage existing video content or create new, simple ads like YouTube bumper ads to tap into this powerful marketing tool.

Check Out This Episode to Learn:

• What types of digital TV advertising are available on streaming platforms.
• How YouTube Shorts has become the most popular streaming service and how to tap into this audience.
• The success of Netflix's ad-supported model and its implications.
• The advantages of targeted local advertising on streaming platforms over traditional TV.
• How practices can create effective ads with minimal effort and budget.
• See results from a successful YouTube advertising campaign for a medical practice.