Social Media Tips for Doctors: 17 Ways to Get More Engagement on LinkedIn

Dr Marketing Tips Podcast

LinkedIn's explosive growth is undeniable. For medical practices, it's no longer just an option – it's the prime platform for referrals, networking, and recruitment. While you may think you know what to post, new research shares exactly what LinkedIn’s algorithm likes to promote.

In this episode of the DrMarketingTips Show, hosts Jennifer and Corey pull back the curtain on the LinkedIn algorithm, sharing its secrets and how to leverage them for your benefit.

Tune in to learn how to supercharge your reach and engagement, along with insights on how to optimize your posts for maximum impact. Plus, you'll get the inside scoop on the latest research revealing the types of content LinkedIn's algorithm is most likely to favor and promote.

Sneak Peak at 17 Tips to Improve Your Engagement:

• Optimal Posting Times: Schedule posts for 9 a.m. on weekdays and 1 p.m. on weekends to maximize reach, adjusting times for specific audiences, like physicians.
• Consistency and Engagement: Post every 18 hours and respond to comments within the first hour to boost engagement.
• Post Types: Use document posts, polls, carousels, and long text posts with images for the best performance.
• Avoid Edits and External Links: Do not edit posts after publishing and include external links in comments, not in the original post.
• Video Content: While videos may have lower reach, ensure they are captioned to increase engagement, especially in professional settings.
• PLUS MORE!