All About Google Performance Max for Travel

Digital Strategy by Bookassist

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۲ سال پیش 8:14

MP3•خانه قسمت

Google has recently announced Performance Max for Travel, which brings specific travel-related features to the Performance Max online advertising management system. Travel users such as hotels can now combine the management of various Google assets, such as pay-per-click, youtube, display advertising etc together with metasearch management in one convenient and intelligent dashboard.
Bookassist's Head of Client Strategy Jacopo Rita discusses the use and implications of Performance Max for Travel with Bookassist Chairman Des O'Mahony in this podcast.

--
Get more from your direct business today with Bookassist.
Talk to us now at bookassist.com

7 قسمت

#Business #Podcasting Education #Marketing #Bookassist

All About Google Performance Max for Travel

Digital Strategy by Bookassist

published ۲ سال پیش

اشتراک گذاری

MP3•خانه قسمت

--
Get more from your direct business today with Bookassist.
Talk to us now at bookassist.com

7 قسمت

#Business #Podcasting Education #Marketing #Bookassist

همه قسمت ها

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The Paul Gallagher Interview 14:56

21 weeks پیش14:56

14:56

Paul Gallagher is a distinguished and well-known member of the Irish tourism and hospitality sector. He has been General Manager at Buswells Hotel in Central Dublin for the last 27 years. Paul is a past President of the Irish Hotels Federation and past Chair of the Irish Tourism Industry Confederation. He was Vice Chairperson of Original Irish Hotels and a non-executive director of the Convention Centre, Dublin. He is a non-executive Director of Tourism Ireland. As Paul steps down from his GM role (December 2024), he talks to Bookassist Founder & Chairman Dr Des O'Mahony about his perspective on Buswells Hotel and its place in Dublin society, on how Buswells successfully transitioned to a strong online direct business, and he shares thoughts on the future of the tourism industry in Ireland. -- Get more from your direct business today with Bookassist . Talk to us now at bookassist.com…

1
All About Google Performance Max for Travel 8:14

۲ years پیش8:14

8:14

Google has recently announced Performance Max for Travel , which brings specific travel-related features to the Performance Max online advertising management system. Travel users such as hotels can now combine the management of various Google assets, such as pay-per-click, youtube, display advertising etc together with metasearch management in one convenient and intelligent dashboard. Bookassist's Head of Client Strategy Jacopo Rita discusses the use and implications of Performance Max for Travel with Bookassist Chairman Des O'Mahony in this podcast. -- Get more from your direct business today with Bookassist . Talk to us now at bookassist.com…

1
Direct Business Strategies at Connacht Hospitality Group 17:42

۳ years پیش17:42

17:42

In this episode Bookassist CEO Dr Des O'Mahony talks with Eveanna Ryan (Group Sales and Marketing Manager) and Sarah Comer (Group Revenue Manager) of Connacht Hospitality Group in Galway, Ireland. The team discuss how their very successful direct booking strategy has evolved through the pandemic, for example: how OTA business has been more than halved in favour of direct, how they leverage data and technology, how their hotels always lead with best price guarantee and their unique selling points to attract direct bookers, and how sustainability is increasing used as a differentiator in the marketplace. -- Get more from your direct business today with Bookassist . Talk to us now at bookassist.com…

1
Are You In Control Of Your Rate? 10:20

۳ years پیش10:20

10:20

There are many new redistribution channels appearing that are offering OTA hotel rates with deep discounts or additional kickbacks. Hotels may not even be aware that this is happening and that their website rate is being undermined by certain channels. Hotels need to be sure they are in control of the rates that their rooms are being sold at, and need to incentivise customers to book on their hotel website with clear advantages for the direct booker. -- Get more from your direct business today with Bookassist . Talk to us now at bookassist.com…

1
Three Key Steps To Metasearch Success 18:30

۴ years پیش18:30

18:30

Jacopo Rita, Head of Metasearch at Bookassist, talks with Bookassist CEO Des O'Mahony about the latest developments in metasearch for hotels, and the steps to take to ensure measurable success from metasearch spend. -- Get more from your direct business today with Bookassist . Talk to us now at bookassist.com…

1
Top Ten Tips To Sharpen Your Website's Appeal 14:29

۴ years پیش14:29

14:29

Bookassist's Susanna Mazzoncini outlines the top ten tips that are a must for sharpening your hotel website's appeal as you move to open up this summer and attract the post-pandemic guest online. -- Get more from your direct business today with Bookassist . Talk to us now at bookassist.com

1
Quick & Easy Ways to Maximise Profit Per Stay 14:06

۴ years پیش14:06

14:06

Bookassist's Hani Krizsany talks through some simple approaches that independent hotels can take today to help maximise their profit per stay on their direct bookings. -- Get more from your direct business today with Bookassist . Talk to us now at bookassist.com

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The Secret To Getting Inspired: Millie Bobby Brown & Chris Pratt Go Behind The Scenes 21:04

Digital Strategy by Bookassist « »
All About Google Performance Max for Travel

All About Google Performance Max for Travel

پادکست هایی که ارزش شنیدن دارند

همه قسمت ها

1
The Paul Gallagher Interview 14:56

1
All About Google Performance Max for Travel 8:14

1
Direct Business Strategies at Connacht Hospitality Group 17:42

1
Are You In Control Of Your Rate? 10:20

1
Three Key Steps To Metasearch Success 18:30

1
Top Ten Tips To Sharpen Your Website's Appeal 14:29

1
Quick & Easy Ways to Maximise Profit Per Stay 14:06

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Digital Strategy by Bookassist « » All About Google Performance Max for Travel

All About Google Performance Max for Travel

پادکست هایی که ارزش شنیدن دارند

به Player FM خوش آمدید!

The Let Them Theory: A Life-Changing Tool That Millions of People Can't Stop Talking About

2025 - American Silver Eagle .999 Fine Silver with our Smyrnacoin Certificate of Authenticity Dollar Uncirculated US Mint

Amooca Car Seat Headrest Hook 4 Pack Hanger Storage Organizer Universal for Handbag Purse Coat fit Universal Vehicle Car Black S Type

TERRO Ant Killer Bait Stations T300B - Liquid Bait to Eliminate Ants - 12 Count Stations for Effective Indoor Ant Control

The Let Them Theory: A Life-Changing Tool That Millions of People Can't Stop Talking About

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Digital Strategy by Bookassist « »
All About Google Performance Max for Travel