The Power of the Perfect T-Shirt: How to Fuel Growth for Newly D2C Brand with Jesse Miller

Digital & Dirt

In Episode 10 of this season’s Digital and Dirt podcast, Ian welcomes Jesse Miller, VP of Growth at Good Life Clothing, a premium essentials and lifestyle brand, to discuss why content is imperative for growth, the evolution of the shopper, and some of the company’s recent successful campaigns. To learn more about this episode and see behind-the-scenes photos check out Lamar’s blog linked here - https://programmatic.lamar.com/posts/the-power-of-the-perfect-t-shirt-how-to-fuel-growth-for-newly-d2c-brand-with-jesse-miller-digital-dirt-podcast
00:00 - 02:27 Introducing Jesse Miller
02:34 - 08:23 Good Life Clothing
08:28 - 10:03 Aaron Rogers
10:34 - 12:26 Colors and Consumers
12:32 - 16:01 Socials and Influencers
16:08 - 18:00 Working With Big Brands Early On
18:05 -21:27 Focusing on Data
21:30 - 26:34 How We Speak To Consumers
26:41 - 30:25 Revenue Growth