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Revealing the Truths about Cultural Advertising and Audience Segmentation with Albert Thompson
Manage episode 360440767 series 2983403
In Episode 8 of this season’s Digital and Dirt podcast, Ian welcomes Albert Thompson, Managing Director of Digital Innovation at Walton Isaacson, to discuss cultural advertising, strategic placement, and the crucial role that creative plays in reaching an audience.
Podcast Breakdown
00:00 - 04:40 Meet Albert Thompson
04:45 - 08:58 Walton Isaacson
09:00 - 14:05 Audience Segmentation & Strategic Placement
16:50 - 24:00 Relevant Creative Messaging
24:12 - 29:00 People are Emotionally Driven not Automation Driven
29:30 - 41:40 Generational Shift in Engaging with Consumers & Intentional Targeting
41:50 - 49:20 Importance of Gratitude
106 قسمت
Manage episode 360440767 series 2983403
In Episode 8 of this season’s Digital and Dirt podcast, Ian welcomes Albert Thompson, Managing Director of Digital Innovation at Walton Isaacson, to discuss cultural advertising, strategic placement, and the crucial role that creative plays in reaching an audience.
Podcast Breakdown
00:00 - 04:40 Meet Albert Thompson
04:45 - 08:58 Walton Isaacson
09:00 - 14:05 Audience Segmentation & Strategic Placement
16:50 - 24:00 Relevant Creative Messaging
24:12 - 29:00 People are Emotionally Driven not Automation Driven
29:30 - 41:40 Generational Shift in Engaging with Consumers & Intentional Targeting
41:50 - 49:20 Importance of Gratitude
106 قسمت
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