Episode 66 - Building a Business Within a Business in the Marine Industry - Jay Bentley

Detailers Roadmap Cruise Control

In this conversation, Kevin Davis interviews Jay Bentley from Gtechniq Marine North America. They discuss Jay's background as a financial advisor and his transition into the boating industry. They also talk about the challenges of marketing and selling ceramic coatings in the boating world, the importance of understanding customer pain points, and the growth of Gtechniq's certified installer network in the marine industry. The conversation explores the different market segments in the boating industry and the challenges and opportunities for marine detailers. It emphasizes the importance of building relationships and networking in the industry.
The conversation also discusses the value proposition of ceramic coatings for boats and the economics of boat ownership. The advice for marine detailers includes setting realistic expectations, being professional in appearance and communication, and specializing in their services. The episode concludes with a mention of the upcoming Gtechniq Marine Summit in Orlando.
Takeaways

• The boating industry is a traditional business that is slow to adopt new technologies.
• Selling ceramic coatings in the boating world requires understanding customer pain points and presenting the value of the product.
• Building a business within a business requires education, marketing, and building relationships with manufacturers, distributors, and detailers.
• The marine industry has a low barrier to entry, so it's important to vet detailers and installers to ensure professionalism and quality.
• The growth of Gtechnic's certified installer network in the marine industry is a result of education, marketing, and building relationships. Building relationships and networking are crucial in the boating industry.
• Setting realistic expectations and delivering quality work is key for marine detailers.
• Ceramic coatings offer long-term protection and cost savings for boat owners.
• Boat ownership comes with significant operating costs and maintenance expenses.
• Professional appearance and communication are important for marine detailers.
• Specializing in boat detailing can lead to success in the industry.
• The GTECNIC Marine Summit is a valuable event for networking and industry growth.

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