10 Common Video Marketing Mistakes

Designer Discussions : Remodeling Business Marketing

Video is King, and there is no better way to elevate your design business. We cover the top 10 mistakes and tips on improving your videos.

1. Choosing a Poor-Quality Video Production (01:12)
2. Not Having A Defined Story (02:14)
3. Targeting the Wrong Audience (03:19) – Marketing Studio Link (03:32)
4. Creating Extra Long and Boring Videos (04:06)
5. Not Having a Call-to-Action (CTA) (06:12)
6. Neglecting SEO (06:50)
7. Forgetting the Captions and Sub-titles (07:27)
8. Overdoing Your Sales Pitch (08:52)
9. Not Using Metrics to Track Progress (09:48)
10. Adding Too Many Messages in a Single Video (11:24)

Past Episodes Referenced:
Episode 29: Reels & TikTok Short Format Video Tips
https://www.designerdiscussions.com/episodes/episode-29-reels-and-tiktok-short-format-video-tips-for-interior-designers
Episode 33: Elevate your business through video https://www.designerdiscussions.com/episodes/episode-33-video-marketing-tips-for-interior-designers
Episode 62: Video SEO
https://www.designerdiscussions.com/episodes/episode-62-video-seo-tips-for-designers
Episode 73: The Power of Analytics
https://www.designerdiscussions.com/episodes/episode-73-the-power-of-analytics
If you would like to get the links and show notes for this episode, click on the link below:
https://www.designerdiscussions.com/episodes/episode-93-10-Common-Video-Marketing-Mistakes

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Designer Discussions is a partnership of three experts: Jason Lockhart, CEO of KABMS; Maria Martin, founder of DesignAppy; and Mirjam Lippuner, founder of Get Ink DIY

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1. 10 Common Video Marketing Mistakes (00:00:00)

2. Mistake 1: Choosing a Poor-Quality Video Production (00:01:12)

3. Mistake 2: Not Having A Defined Story (00:02:14)

4. Mistake 3: Targeting the Wrong Audience (00:03:19)

5. Mistake 4: Creating Extra Long and Boring Videos (00:04:06)

6. Mistake 5: Not Having a Call-to-Action (00:06:12)

7. Mistake 6: Neglecting SEO (00:06:50)

8. Mistake 7: Forgetting the Captions and Sub-titles (00:07:27)

9. Mistake 8: Overdoing Your Sales Pitch (00:08:52)

10. Mistake 9: Not Using Metrics to Track Progress (00:09:48)

11. Mistake 10: Adding Too Many Messages in a Single Video (00:11:24)