The Power Of PR For Dentists with Fiona Dwyer DWI-EP174

Dentists Who Invest Podcast

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Imagine transforming your dental practice’s image with just a little bit of PR magic! This is exactly what we talk about in our latest podcast episode, featuring the PR maestro herself, Fiona Dwyer. With over three decades of experience in the media industry, Fiona enumerates the power of PR and how it can be an absolute game-changer for dentists, even those operating on a shoestring budget.
Our conversation with Fiona packs in a lot of insights. We touch upon key PR strategies like identifying newsworthy stories, pitching them to the media, and using corporate social responsibility to win over potential patients. Fiona emphasizes the importance of consistent efforts, cultivating robust relationships with journalists, and ensuring your key message stands out. We delve into the role of the media in promoting dental practices, and how third-party credibility can enhance the ‘know, like, and trust’ factor with potential clients.
Wrapping up, we discuss practical steps for creating a three-month plan to elevate your brand’s visibility and how to narrate compelling stories to regional media. Fiona also generously offers to help any listener intrigued by the idea of leveraging PR for their dental practice. So, if you're a dentist ready to increase organic footfall, or someone merely interested in the power of PR, this is the episode for you. Seize this opportunity to learn from a seasoned PR expert and tune in now!
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1. The Power Of PR For Dentists with Fiona Dwyer DWI-EP174 (00:00:00)

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