017: Brand in the Contact Center

Deep Learning with PolyAI

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Kylie and Michelle converse about the role of brand in the contact center, highlighting the disconnect between the effort put into creating engaging brand experiences and the impersonal nature of current contact center operations. They explore the challenges brands face in maintaining a consistent brand experience and personal connection throughout the customer journey, also touching on the potential of AI and adjacent technologies in creating a more personalized and humanized customer experience.

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