با برنامه Player FM !
Data Gurus Podcast | Insights on Business Strategy, Mergers and Acquisitions, Market Research & Data Collection
«
»
Why CX Is Finally Earning C-Suite Attention with Ania Rodriguez of JourneyTrack
Fetch error
Hmmm there seems to be a problem fetching this series right now. Last successful fetch was on December 02, 2025 12:03 ()
What now? This series will be checked again in the next day. If you believe it should be working, please verify the publisher's feed link below is valid and includes actual episode links. You can contact support to request the feed be immediately fetched.
Manage episode 486650413 series 2112138
On this episode, host Sima Vasa talks to Ania Rodriguez, CEO and Founder of JourneyTrack and Chairwoman of the Board at Key Lime Interactive. Ania shares her founder journey from launching a UX consulting firm to building a venture-backed SaaS company in the emerging category of journey management. With a clear-eyed view of the differences between UX and CX, she explains how aligning with executive-level metrics creates staying power — and why data integration, category creation and capital strategy all matter when shifting from services to product.
Key Takeaways:
(02:12) Ania’s background combines engineering, people and systems for innovation.
(08:09) UX focuses on micro journeys while CX strategy operates at higher levels.
(09:36) CX covers the full customer relationship, from awareness to advocacy.
(11:15) C-suite now cares about CX, tying it to business outcomes and metrics.
(12:36) CXPA is more strategic than most UX organizations.
(15:30) Journey management tools connect insights to actions using integrations.
(17:42) Journey management surfaces insights faster.
(19:03) Time to first value is a crucial metric for SaaS adoption and success.
(22:03) Knowing your financials and finding a niche are vital for entrepreneurs.
Resources Mentioned:
Key Lime Interactive | Website
Thanks for listening to the Data Gurus podcast, brought to you by Infinity Squared. If you enjoyed this episode, please leave a 5-star review to help get the word out about the show, and be sure to subscribe so you never miss another insightful conversation.
#Analytics #MA #Data #Strategy #Innovation #Acquisitions #MRX #Restech
253 قسمت
Fetch error
Hmmm there seems to be a problem fetching this series right now. Last successful fetch was on December 02, 2025 12:03 ()
What now? This series will be checked again in the next day. If you believe it should be working, please verify the publisher's feed link below is valid and includes actual episode links. You can contact support to request the feed be immediately fetched.
Manage episode 486650413 series 2112138
On this episode, host Sima Vasa talks to Ania Rodriguez, CEO and Founder of JourneyTrack and Chairwoman of the Board at Key Lime Interactive. Ania shares her founder journey from launching a UX consulting firm to building a venture-backed SaaS company in the emerging category of journey management. With a clear-eyed view of the differences between UX and CX, she explains how aligning with executive-level metrics creates staying power — and why data integration, category creation and capital strategy all matter when shifting from services to product.
Key Takeaways:
(02:12) Ania’s background combines engineering, people and systems for innovation.
(08:09) UX focuses on micro journeys while CX strategy operates at higher levels.
(09:36) CX covers the full customer relationship, from awareness to advocacy.
(11:15) C-suite now cares about CX, tying it to business outcomes and metrics.
(12:36) CXPA is more strategic than most UX organizations.
(15:30) Journey management tools connect insights to actions using integrations.
(17:42) Journey management surfaces insights faster.
(19:03) Time to first value is a crucial metric for SaaS adoption and success.
(22:03) Knowing your financials and finding a niche are vital for entrepreneurs.
Resources Mentioned:
Key Lime Interactive | Website
Thanks for listening to the Data Gurus podcast, brought to you by Infinity Squared. If you enjoyed this episode, please leave a 5-star review to help get the word out about the show, and be sure to subscribe so you never miss another insightful conversation.
#Analytics #MA #Data #Strategy #Innovation #Acquisitions #MRX #Restech
253 قسمت
همه قسمت ها
×به Player FM خوش آمدید!
Player FM در سراسر وب را برای یافتن پادکست های با کیفیت اسکن می کند تا همین الان لذت ببرید. این بهترین برنامه ی پادکست است که در اندروید، آیفون و وب کار می کند. ثبت نام کنید تا اشتراک های شما در بین دستگاه های مختلف همگام سازی شود.