How SAP’s Data-Driven Approach Fuels Customer Experience Innovation with Kai Stübane

Data Gurus Podcast | Insights on Business Strategy, Mergers and Acquisitions, Market Research & Data Collection

On this episode, host Sima Vasa talks to Kai Stübane, Solution Chief Revenue Officer for SAP CX for Middle and Eastern Europe, about the evolving role of customer experience (CX) in driving business success.

Key Takeaways:

(00:06) Kai’s journey from PwC to SAP.

(01:21) CX covers all customer touchpoints.

(03:33) SAP uses data to improve CX.

(05:48) CX boosts top-line revenue.

(09:00) Global shift toward automation and self-service.

(13:03) Personalization is critical to customer satisfaction.

(16:48) AI’s growing role in customer experience.

(17:45) Focus on CX leads to market growth.

(21:00) Clean data is crucial for AI and automation.

Resources Mentioned:

SAP CX Solutions

FlixBus

Greyhound

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