Manage your DAM Expectations

DAM Right

We're trying a couple of new things this episode. First, this episode will be around 10 minutes instead of 60 - 90 minutes. Let us know what you think about that at [e-mail]. Second, after the intro from host, Chris Lacinak, the interviewer for this episode is Kerri Willette. Since doing this interview, Kerri has moved on to do wonderful things, no doubt, at Dropbox. In this episode, Kerri interviews Kara Van Malssen, Partner and Managing Director at AVP about the central theme of a journal article and blog post that Kara wrote. The theme is about managing expectations in order to realize success when implementing a DAM. The blog post and this episode bring this home (pun intended) by using buying and owning a home as an analogy to implementing a DAM.

In lieu of the last favorited song question in this episode, host Chris Lacinak is adding the song Home by Edward Sharpe & The Magnetic Zeros to the DAM Right soundtrack.

Guest Bios:

Driven by a passion for helping organizations build impactful DAM programs, Kara Van Malssen is the Managing Director at consultancy AVP. Merging her deep expertise in systems thinking, user experience design, library science, and business analysis with extensive DAM experience, Kara crafts scalable and sustainable asset and data management solutions. Her diverse client portfolio ranges from Fortune 1000 powerhouses to esteemed cultural heritage institutions and transformative non-profits. Beyond her consulting role, Kara frequently shares her insights at conferences and workshops around the globe.

Connect with Kara at https://www.linkedin.com/in/kvanmalssen/

Resources mentioned in this episode:

• DAM Right Soundtrack - https://open.spotify.com/playlist/4ZzCabPS7up3thnq5uwdKs
• Manage Your DAM Expectations Blog Post - https://www.weareavp.com/manage-your-dam-expectations/
• Henry Stewart Journal of Digital Media Management, Volume 7 - https://www.henrystewartpublications.com/jdmm/v7

Engage:

🆓 Download the DAM Strategy Canvas & other free resources from the best DAM consultants in the business at https://weareavp.com/free-resources

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🔗 Follow me on LinkedIn at https://linkedin.com/in/clacinak