Ep. 213: Allison Hartsoe | Why Customer-Centric Isn't Enough: Measuring Customer Equity

Customer Confidential: Untold Stories of Earned Growth

محتوای ارائه شده توسط Bain & Company, Rob Markey, Company partner, and Customer experience expert. تمام محتوای پادکست شامل قسمت‌ها، گرافیک‌ها و توضیحات پادکست مستقیماً توسط Bain & Company, Rob Markey, Company partner, and Customer experience expert یا شریک پلتفرم پادکست آن‌ها آپلود و ارائه می‌شوند. اگر فکر می‌کنید شخصی بدون اجازه شما از اثر دارای حق نسخه‌برداری شما استفاده می‌کند، می‌توانید روندی که در اینجا شرح داده شده است را دنبال کنید.https://fa.player.fm/legal

2+ y ago 20:42

MP3•خانه قسمت

In this episode, guest Allison Hartsoe, managing director of customer and growth at EY and author of The Age of Customer Equity, and Rob Markey discuss calculating customer lifetime value, why understanding customer behavior generates more accurate revenue forecasts, and how to develop a high-quality approach to customer equity.

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If you'd like to learn more about Allison, you can find her on LinkedIn.

257 قسمت

#Business #Company partner #Customer experience expert #Rob Markey #Experience #Loyalty #Nps #Customer #Leadership #Netpromotersystem #Robmarkey #Service #MBA #Bain Companys #Promote #IT Management