Building An Inclusive Curl Business

Curls Disrupted

This conversation is about the the tight curl experience in salon and what you can do to craft a more vinculsieve curl business.

Why is this topic near and dear to us? For the last 4 years we have been engaging digitally with thousands of tight curl folks around the globe in our #30DHD and Black curl magic programs. As those participants worked through our content they wanted to find curl artists near them to have their serviced. We started recommending curl artists we knew and knew about through our professional networks. The result was less than stellar.

Most of the stylists we've encountered that specialize in curly hair are not black, do not have tight curls, and don't have experience working with tight curls. Which often means there is no reference point for a service standard that includes tight curls in their business. This is what we are here to address today.

1. Timing

2. Pricing

3. Service methods

4. Product selection

5. Aesthetic