Ep552 - Micky Ogando, Founder and CCO Bakery Agency

Creative Principles

For more than a decade, Micky and a band of talented misfits and creative minds have grown the agency from a small, digital-first shop to a thriving, 58-person agency that’s distinctive product-led approach has attracted partnerships with iconic brands like Shiner Beer, De’Lorean, Pepsi, Diageo, Nike, Audi, NatureSweet and others. Originally from the Dominican Republic, Micky immigrated to Austin in 2005, where he embarked on his career journey at Latinworks. Soon after, he launched Bakery, which slowly and steadily has built a reputation for a unique, product-centric approach to working with clients. In this interview, we talk about his agency Bakery, the return to craft, small agencies and brands doing great work, personal branding for writers, and more! Want more? Steal my first book, Ink by the Barrel - Secrets From Prolific Writers right now for free. Simply head over to www.brockswinson.com to get your free digital download and audiobook. If you find value in the book, please share it with a friend as we’re giving away 100,000 copies this year. It’s based on over 400 interviews here at Creative Principles. Enjoy! If you enjoy the podcast, would you please consider leaving a short review on Apple Podcasts? It only takes about 60 seconds and it really helps convince some of the hard-to-get guests to sit down and have a chat (simply scroll to the bottom of your iTunes Podcast app and click “Write Review"). Enjoy the show!