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What's Wrong With Your Emails? Common Legal Marketing Blunders Exposed with Tanya Brody
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محتوای ارائه شده توسط Karin Conroy. تمام محتوای پادکست شامل قسمت‌ها، گرافیک‌ها و توضیحات پادکست مستقیماً توسط Karin Conroy یا شریک پلتفرم پادکست آن‌ها آپلود و ارائه می‌شوند. اگر فکر می‌کنید شخصی بدون اجازه شما از اثر دارای حق نسخه‌برداری شما استفاده می‌کند، می‌توانید روندی که در اینجا شرح داده شده است را دنبال کنید.https://fa.player.fm/legal
In this episode, we welcome email marketing consultant and copywriter Tanya Brody to discuss how law firms can utilize email marketing to attract and retain clients.
Tanya shares insights on common email marketing mistakes made by lawyers, such as targeting the wrong audience, overemphasizing credentials, and using overly sophisticated language that can alienate potential clients. She emphasizes the importance of creating lead magnets tailored to address clients' immediate needs and outlines a strategic email funnel from awareness to repurchase. Tanya also highlights the necessity of compliance with email marketing laws to avoid blacklisting issues.
Tanya Brody is an email marketing consultant and evangelist. The "Hill She Will Die On" is that every business needs an email list, regardless of size, industry, product, or service. Email is hands-down the best way to stay in touch with genuinely interested potential customers and current customers. It also has the highest ROI of any marketing channel, at 4400%. Tanya helps her clients and her students build a relationship with their subscribers and use that relationship to convert those subscribers into happy, loyal, paying customers.
Tanya gives listeners actionable tips on:
00:00 Intro
01:19 Common Mistakes Lawyers Make in Marketing
01:54 The Importance of Knowing Your Audience
03:33 Simplifying Legal Jargon for Better Client Communication
05:33 Email Marketing: A Tool for Client Retention and Acquisition
08:06 Nurturing Clients Through the Marketing Funnel
18:05 Leveraging Lead Magnets for Law Firms
25:41 Navigating Email Overwhelm: A Strategic Approach
26:32 Crafting the Perfect Welcome Sequence
27:36 The Art of Email Sequencing for Engagement
28:34 Why Law Firms Struggle with Email Campaigns
29:25 The Importance of Delegating Email Marketing
33:06 Compliance and Email Marketing: Navigating the Legalities
39:27 Book Recommendation
42:31 One thing that works
Resources mentioned in this episode:
Connect with Tanya here:
- https://www.instagram.com/tbcopywriter42/
- https://twitter.com/harpchicwriter
- https://www.linkedin.com/in/tanyabrody/
- https://www.facebook.com/tanyabrodycopywriter
- http://tanyabrodycopywriter.com
- https://linktr.ee/emcacademy
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