Do Backlinks Still Matter in 2024? A Fresh Look for Law Firms with Bennett Heyn

Counsel Cast

In this episode, Bennett Hein, the founder of Backlinks.ai, discusses the role and impact of backlinks in driving organic traffic, enhancing domain authority, and improving website ranking.

He explains the importance of quality over quantity, automating outreach using AI, and the potential pitfalls of pursuing low-quality backlinks. The discussion also highlights tactics like reporter outreach, using platforms like HARO and Featured, as well as the value of legitimately earned backlinks from reputable sources like Forbes and CNN.

Bennett Heyn is an experienced entrepreneur and side hustler. He is from Cincinnati and attended Ohio State University. Upon graduation, he joined Adobe in San Francisco and started an SEO agency.

Bennett gives listeners actionable tips on:

• 0:00 Intro
• 2:48 What domain authorities are
• 03:42 Example of how your domain authority could go down
• 05:15 How you damage your domain authority
• 09:37 Leveraging HARO
• 14:25 Strategies to get quality backlinks
• 18:20 Do backlinks matter
• 20:01 What makes a good backlink
• 20:29 Should you have backlinks to things with a lower DR than you
• 21:10 Book Review
• 22:15 One big takeaway

Resources mentioned in this episode:

• How to Win Friends and Influence People by Dale Carnegie

Connect with Bennett here:

• https://www.instagram.com/bennett.heyn/?hl=en
• https://www.linkedin.com/in/bennettheyn
• https://backlinker.ai

Connect with me

• Instagram
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• Twitter
• Karin on Twitter
• Karin on LinkedIn
• Conroy Creative Counsel on Facebook
• https://conroycreativecounsel.com