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Listening in a Time of Great Change
Manage episode 260986139 series 1942909
We are excited to have market analytics expert Kay Edwards on the Convene Podcast today. In a time of noisy business advice and reactionary decision making, it is important to remember to listen to the voice of the customer.
B2B organizations that spend 1% of annual revenue or more on customer listening grow faster than those that spend less. Large consumer brands spend significantly more, typically 15% or more. Unfortunately, during downtimes, spending on customer listening is often the first thing to be cut.
In this episode, Mark L. Vincent and Kay Edwards discuss how to listen in a time of great change, with the goal of coming through the other side with a heightened understanding of the needs and desires of your customer.
72 قسمت
Manage episode 260986139 series 1942909
We are excited to have market analytics expert Kay Edwards on the Convene Podcast today. In a time of noisy business advice and reactionary decision making, it is important to remember to listen to the voice of the customer.
B2B organizations that spend 1% of annual revenue or more on customer listening grow faster than those that spend less. Large consumer brands spend significantly more, typically 15% or more. Unfortunately, during downtimes, spending on customer listening is often the first thing to be cut.
In this episode, Mark L. Vincent and Kay Edwards discuss how to listen in a time of great change, with the goal of coming through the other side with a heightened understanding of the needs and desires of your customer.
72 قسمت
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