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Strategic Communication For Executives
Manage episode 331281287 series 3294578
محتوای ارائه شده توسط Barbara Boldt. تمام محتوای پادکست شامل قسمت‌ها، گرافیک‌ها و توضیحات پادکست مستقیماً توسط Barbara Boldt یا شریک پلتفرم پادکست آن‌ها آپلود و ارائه می‌شوند. اگر فکر می‌کنید شخصی بدون اجازه شما از اثر دارای حق نسخه‌برداری شما استفاده می‌کند، می‌توانید روندی که در اینجا شرح داده شده است را دنبال کنید.https://fa.player.fm/legal
How do you navigate the cultural differences of your employees within the culture of your company? How do you communicate your executive brand? How can you use influence mapping to determine what people in your organization truly care about?
About my guest:
Renée T. Walker is an award-winning brand, marketing and communications executive who honed her expertise through executive positions with multimillion and billion-dollar brands in the private, public and nonprofit sectors. She launched RENEE WALKER & ASSOCIATES (RW&A), a strategy, brand and marketing communications agency in 2012. Renée is the author of “Brand Power for Small Business Entrepreneurs,” a Newsweek Expert Forum contributor, a featured contributor to industry publications, and a national speaker on brand, leadership and marketing.
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