#061 — Storytelling bridges the gap

Communication made simple, with José Mota

Why is storytelling such an important skill to have? What makes stories so powerful? No better way than to share a story of my own.

Stories bridge the gap. They are a great entryway between your ideas and your audience's. Because stories aim to demonstrate underlying principles, the narrative you choose is malleable, and if you choose one that your audience can relate to easily, the more effective it becomes.

References

• Episode 60: How to build effective slide decks
• Episode 57: Paralanguage
• Episode 53: Visual communication at work (VAK)