Creating Viral Climate Content With Nick Oldridge

Communicating Climate Change

This episode features a conversation Nick Oldridge, co-founder of Climate Science Breakthrough, a project working to translate the hard data of climate change into emotional, shareable, and actionable formats. It was recorded in November 2023.

Nick is an advocate for climate awareness and is an ambassador for Zero Hour, a campaign in support of establishing the UK’s Climate & Ecology Bill. He dedicates himself to narrowing the divide between the general public and the complexities of climate science. Nick applies his background in marketing to his work in environmental advocacy, bringing this experience to bear in his efforts to convey intricate climate issues to a diverse audience.

Motivated by a pressing need to broaden the public's grasp of climate science, in 2023, Nick co-founded Climate Science Breakthrough alongside climate communications lab, Utopia Bureau, and is focused on initiating a societal transformation that accelerates climate action. Recent videos in the Climate Science Translated series include contributions from comedians Jonathan Pie, Nish Kumar, and Jo Brand.

Amongst other things, Nick and I discussed the rationale behind Climate Science Breakthrough’s work bringing together climate scientists and comedians to create viral climate content, what makes comedians a useful vehicle for this kind of information in the first place, and the value that marketing minds can bring to the climate context.

Additional links:

Watch the latest videos from Climate Science Breakthrough on YouTube

Visit the Climate Science Breakthrough website

Follow the project on Instagram or Twitter.