A Rare Take on Climate Communication With Kevin Green

Communicating Climate Change

This episode features a conversation with Kevin Green, of international conservation and development organization, Rare. It was recorded in October 2023.

Kevin leads Rare’s Center for Behavior & the Environment, collaborating with field staff, partners and researchers in bringing the best insights from the science of human behavior to bear on the world’s most pressing environmental challenges.

Kevin, who holds a Master’s degree in international development and economics from Johns Hopkins University and a Bachelor’s degree in anthropology and sociology from Washington and Lee University, is a faculty member of the Kinship Conservation Fellows program. He has previously held roles in research at the Nature Conservancy and the Worldwatch Institute.

Amongst other things, Kevin and I discussed Rare’s eight principles for effective and inviting climate communication, the unrivaled ability that humans have for solving certain types of problems, and the challenge communicators therefore face in communicating climate change in such a way that makes it the type of problem we’re already adept at solving.

Additional links:

Rare’s Eight Principles for Effective & Inviting Climate Communication

Rare’s Center for Behavior & The Environment

Switch by Dan and Chip Heath, a book recommendation from Kevin telling the story of the St. Lucia parrot.

The smart-meter study that Kevin referred to in our chat about norms.