E247 | Mastering Mobile Retention: Insights from SoundCloud and VSCO with Andy Carvell from Phiture

CHURN FM

Today on the show we have Andy Carvell, CEO and Co-Founder of Phiture.

In this episode, Andy shares the framework Phiture uses to increase mobile app retention, drawing from his extensive work with companies like SoundCloud and VSCO.

We discussed the future of mobile app interactions, including the potential of voice interfaces, AI, and wearable technology, and how these innovations fit into future growth strategies for mobile.

We wrapped up by diving into the importance of having a solid data tracking plan and Andy shared Phiture's systematic approach to help companies optimize their user engagement and retention strategies.

‍Mentioned Resources

• Phiture
• SoundCloud
• VSCO
• Brian Balfour
• Reforge
• Braze
• FishBrain
• Phiture Taxonomy Template

Churn FM is sponsored by Vitally, the all-in-one Customer Success Platform.
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1. E247 | Mastering Mobile Retention: Insights from SoundCloud and VSCO with Andy Carvell from Phiture (00:00:00)

2. The Future of Mobile App Growth (00:03:24)

3. Innovations and AI in Mobile (00:06:22)

4. The Mobile Growth Stack (00:08:48)

5. Case Study: VSCO (00:13:54)

6. Importance of Data Tracking (00:18:54)

7. Personalization and Experimentation (00:33:55)

8. Retention Insights and Conclusion (00:40:35)