Outsourcing For Your EBiz | Chris Malta's EBiz Insider Podcast

Chris Malta's EBiz Insider Podcast

Outsourcing is the favorite buzzword of all the online scammers under all the slimiest rocks on earth. Why?

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EPISODE TRANSCRIPT

Outsourcing is the favorite buzz word of all the online scammers under all the slimiest rocks on Earth. Why? Because everybody thinks everything should be easy in E commerce, after all, that's what all those e commerce experts say, right? They want you to think this is easy. It gives them the perfect excuse to get you all excited about making a million dollars by next week, and then they can sell you pure garbage info, instead of going to all the trouble of teaching you what you really need to know.

Writing your own articles, blog posts and social media material, according to them, you don't have to do that! Just outsource it to India or the Philippines for a buck an article. Building your own graphics for your site and marketing? They say you don't have to do that either. Just get it done on Fiverr or 99 designs for a few bucks a pop.

Wrong.

By the way, they'll also tell you to just use AI. That's wrong too, in a big way. AI generated marketing content is strictly against Google's Webmaster Guidelines. Google will recognize it. There are lots of other issues with AI that we'll talk about in a separate episode.

This business is retail marketing. A critical part of retail marketing is building a brand for your website. That means that everything your marketing says has to be said with a consistent voice. It means that every graphic on your site and in all of your marketing has to be shown in a consistent style. When you own a website (which is by far the best and most profitable method of online sales) your customers are going to find you in a variety of different ways.

They're not just going to do a search in Google every time. They might hit your Facebook business page first, then go from there to your blog, then from there to your site, for example.

There are lots of different points where a customer might contact your brand. If those points of contact don't all look, sound and feel the same, your site's brand will not work. If your brand doesn't work, your site doesn't make sales.

So outsourcing is out of the question, because every time you outsource something, you're going to be dealing with a different writer or graphic artist, unless you want to find someone who's actually a professional and pay them to be exclusive. But that costs a fortune.

Here's what happens when you deal with different individuals on these outsourcing sites all the time. When you outsource to different graphic artists, over time, you'll be dealing with abstract artists, impressionists, classical artists, cartoonists and so on. The graphics across your site and marketing ends up being a horrifying kaleidoscope of mismatched imagery. If you close one sale, you'll be lucky.

When you outsource to cheap writers, they simply search your subject in Google, take someone else's article and run it through an AI to have it rewritten. We've already talked about the fact that these things are not marketing. In fact, they're the exact opposite of marketing.

If you're going to own a business, you need to OWN your business. That means you need to learn it, understand it, and know how to run it. If you don't, you won't make money at it.

Don't fall into the "outsourcing makes it easy" trap. It's just part of a cheap con, nothing more. Turn around and run away from any online marketer who tells you to outsource. It's a sure sign that they couldn't care less about what happens to you or your business.

They just want to get into your wallet by making you think everything's easy, nothing more. Writing your marketing content and working with graphics is not hard to learn, and you need to learn it.

So learn something. Check out my Free EBiz Insider Video Series at ChrisMalta.com.

Thanks for listening, and I'll catch you next time.