Getting PR Right and Trade Fair Tips for Hardware Startups

China Manufacturing Decoded

In this episode, Adrian is joined by Kate, Sofeast's head of Supply Chain Management, who has just returned from IFA Berlin, Europe’s biggest consumer electronics trade fair. Together, they share key takeaways from the event, focusing on how PR can make or break your trade fair success. This episode offers actionable advice on getting media coverage, generating leads, and making the most out of your investment in trade shows.

Episode Sections:

00:00 – Intro

01:11 – First Impressions of IFA Berlin

05:01 – Why PR Preparation Matters

10:16 – Capturing Leads & Pre-Orders

13:46 – IFA vs. CES Traffic

16:31 – Tools, Takeaways & What’s Next

18:41 – End | Wrap-Up

Related content...

• How To Get More Out Of A China Trade Fair Visit For Importers
• How To Fight Back Against Fake Goods In China Trade Shows
• The Evolution of Hong Kong Trade Shows
• China Trade Shows: Don’t Get Your New Product Designs Stolen
• Check out the Artronic Komutr we were supporting: Komutr.io

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