Inside Smyle: The Future of Sustainable Oral Care is Here with Roger Nefkens

CEOAFTERDARK

Join George Kapernaros as he sits down with Roger Nefkens, Founder of Smyle, an innovative oral care brand known for its sustainable toothpaste tabs. Roger dives into Smyle's mission to tackle the plastic and ingredient issues in traditional oral care products, their unique approach, and how they transformed industry practices over the past four years.

Roger also shares insights on the challenges they faced, the importance of a complementary co-founder team, and strategies for sustainable business practices.

Timestamps:

00:00 Introduction

04:48 Inspired by plastic pollution, started sustainable company.

07:19 Ocean Cleanup project shifts focus to rivers.

10:10 Utilizing ads and social media for visibility.

15:03 Colleagues unavailable, container issue, found solution eventually.

18:49 Integrating sustainability in business is essential.

19:21 Quick access, but consider environmental impact too.

22:25 Cleanest, biggest billboards set world record.

Guest Link:

https://www.linkedin.com/in/rogernefkens/

Don't miss out on this fascinating conversation about innovation and sustainability in oral care! Tune in to learn more about Smyle's game-changing products and Roger's tips for launching a successful, eco-friendly brand. Lastly, reach out to George if you have a fascinating business story to share!