Building a Million-Dollar Brand: The Story Behind Pyra with Sam Moore

CEOAFTERDARK

Join George Kapernaros as he sits down with Sam Moore, a former pro freestyle skier turned designer and founder of the fashion brand, Pyra. Sam shares his entrepreneurial journey from his roots in New Zealand and his love for the outdoors to creating a unique brand that combines technical sportswear with streetwear fashion.

Sam dives deep into the challenges and strategies behind successfully launching an apparel brand in a competitive market. He talks about the importance of having a distinct brand identity, understanding your target audience, and leveraging social media and retail partnerships for growth.

Timestamps:

00:00 Introduction

03:44 Entrepreneur's journey from retail to outdoor fashion.

07:07 Careful brand planning achieves market differentiation and recognition.

11:56 Research brand niche for quicker market penetration.

15:52 Building community, creating content, partnering for growth.

19:22 Expand product range, open retail stores, international expansion.

21:02 Founder and CEO focus on brand vision.

23:23 Believe in yourself, keep going, never stop learning.

Guest Link:

https://www.linkedin.com/in/sam-moore-2a93b632/

Get inspired by Sam's creative vision and learn valuable insights about building a brand from the ground up. Don't miss out on his expert advice and tips for aspiring entrepreneurs! Lastly, reach out to George if you have a fascinating business story to share!