#205: David Morris – The 6 Coaching Client Types That Make or Break Your Business

Catch The Zenith

#205: David Morris is a Business Coach, E-learning Consultant, and Chief Operating Officer.

Most coaches struggle with client retention. They get stuck with unengaged students, low renewal rates, and flaky behavior they can’t explain. David breaks it down. He’s identified six client archetypes that make or break a program — and built systems that raised retention rates to over 70%.

Get ready to learn the six client types that shape your coaching business, how to turn “bad” clients into your top performers, what most coaches get wrong on day one, why content without outreach fails, what David learned working under online entrepreneur Richard Yu, how to build trust at scale, why boring work wins, how fatherhood changed his mindset plus a lot more...

Timestamps

(02:07) Scaling a Coaching Business from $300K to $1M/Month
(06:40) The 6 Coaching Client Archetypes
(26:10) Why Boring Work Beats Strategy
(30:45) His Daily Routines
(38:54) How to Hit 72% Client Retention
(45:35) The #1 Lesson from Richard Yu
(01:12:20) The Biggest Mistake Coaches Make
(01:20:20) Dr. Jordan B. Peterson
(01:30:35) How Fatherhood Changed His Life
David Morris

• Instagram
• LinkedIn

Bonus Resource

• Get my free list of 100+ podcast episodes to listen to before you die

Nicola Flückiger

• Show Notes
• Newsletter
• YouTube
• Spotify
• Apple
• X
• LinkedIn
• Instagram
• Personal Website

Contact Me

• Email me with any feedback, ideas, or insights you've gained from the episodes: nicola [at] nicolafluckiger [dot] com

P.S. Thanks for listening to my podcast. As a gift, I’ve put together a free list of 100+ podcast episodes from other shows that I’ve loved most. Click here to get the list.