The traditional enterprise go-to-market motion is undergoing a transformational shift. B2B buyers are more sophisticated than ever, and operational efficiency is a key focus for every organization. One key function possesses a unique opportunity to shape the future of revenue generation: enablement. On this podcast, we’re bringing you the secrets, strategies, and tactics that successful enablement leaders are using to drive meaningful impact. The Enablement Edge is the go-to resource for sal ...
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محتوای ارائه شده توسط Call To Action and Giles Edwards. تمام محتوای پادکست شامل قسمتها، گرافیکها و توضیحات پادکست مستقیماً توسط Call To Action and Giles Edwards یا شریک پلتفرم پادکست آنها آپلود و ارائه میشوند. اگر فکر میکنید شخصی بدون اجازه شما از اثر دارای حق نسخهبرداری شما استفاده میکند، میتوانید روندی که در اینجا شرح داده شده است را دنبال کنید.https://fa.player.fm/legal
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142: Building the world’s first GEN-Z copywriting community, Word Tonic, with Carolyn McMurray and Em Goodier.
Manage episode 423495293 series 2518995
محتوای ارائه شده توسط Call To Action and Giles Edwards. تمام محتوای پادکست شامل قسمتها، گرافیکها و توضیحات پادکست مستقیماً توسط Call To Action and Giles Edwards یا شریک پلتفرم پادکست آنها آپلود و ارائه میشوند. اگر فکر میکنید شخصی بدون اجازه شما از اثر دارای حق نسخهبرداری شما استفاده میکند، میتوانید روندی که در اینجا شرح داده شده است را دنبال کنید.https://fa.player.fm/legal
This week, we ate and left no some crumbs to lure and catch GEN-Z copywriters, Carolyn McMurray and Em Goodier.
Co-founders of Word Tonic, the world’s first GEN-Z copywriting community, Carolyn and Em are hell-bent on helping and inspiring more young people to write for a living. Driven directly by young copywriters, it's a space to connect, share advice and learn from both each other and in masterclasses with the world's most noticeable brands like Disney and Google.
With over 700 GEN-Z copywriters involved, they’re growing so fast they’ve got brands reaching out to recruit fresh, emerging talent straight from the community.
We spill the tea (we’ll stop now) on embracing chaos in your career, building a community as an introvert, why research matters before a GEN-Z marketing effort, flexibility, mentorship, wanky creative directors, creating a diverse and inclusive community, short-term echo chambers, listener questions from Vikki Ross, Dave Harland, Thomas Kemeny and Andrew Boulton, boyfriend dedications, and loads more*.
*including a World Cup of GEN-Z words designed solely to get Giles to say “yeet”, “bussin”, and “vibe check”.
/////
Follow Word Tonic on Instagram
Find them on LinkedIn
Here’s their website and newsletter
And check out one of Carolyn’s recommendation; Farnam Street
Timestamps
(01:47) - World Cup of GEN-Z Words
(03:31) - Early (chaotic) career paths; from Costa Coffee and cleaning to copywriting
(12:31) - How Word Tonic started, the recruitment side, and why you should join
(22:46) - How to nail GEN-Z marketing efforts
(31:31) - Listener questions
(40:51) - 4 pertinent posers
Their book recommendations are:
Junior by Thomas Kemeny
Hey Whipple Squeeze This by Luke Sullivan
Lolita by Vladimir Nabokov
A Self-Help Guide for Copywriters by Dan Nelken
The Girl With All The Gifts by M.R. Carey
/////
Co-founders of Word Tonic, the world’s first GEN-Z copywriting community, Carolyn and Em are hell-bent on helping and inspiring more young people to write for a living. Driven directly by young copywriters, it's a space to connect, share advice and learn from both each other and in masterclasses with the world's most noticeable brands like Disney and Google.
With over 700 GEN-Z copywriters involved, they’re growing so fast they’ve got brands reaching out to recruit fresh, emerging talent straight from the community.
We spill the tea (we’ll stop now) on embracing chaos in your career, building a community as an introvert, why research matters before a GEN-Z marketing effort, flexibility, mentorship, wanky creative directors, creating a diverse and inclusive community, short-term echo chambers, listener questions from Vikki Ross, Dave Harland, Thomas Kemeny and Andrew Boulton, boyfriend dedications, and loads more*.
*including a World Cup of GEN-Z words designed solely to get Giles to say “yeet”, “bussin”, and “vibe check”.
/////
Follow Word Tonic on Instagram
Find them on LinkedIn
Here’s their website and newsletter
And check out one of Carolyn’s recommendation; Farnam Street
Timestamps
(01:47) - World Cup of GEN-Z Words
(03:31) - Early (chaotic) career paths; from Costa Coffee and cleaning to copywriting
(12:31) - How Word Tonic started, the recruitment side, and why you should join
(22:46) - How to nail GEN-Z marketing efforts
(31:31) - Listener questions
(40:51) - 4 pertinent posers
Their book recommendations are:
Junior by Thomas Kemeny
Hey Whipple Squeeze This by Luke Sullivan
Lolita by Vladimir Nabokov
A Self-Help Guide for Copywriters by Dan Nelken
The Girl With All The Gifts by M.R. Carey
/////
146 قسمت
Manage episode 423495293 series 2518995
محتوای ارائه شده توسط Call To Action and Giles Edwards. تمام محتوای پادکست شامل قسمتها، گرافیکها و توضیحات پادکست مستقیماً توسط Call To Action and Giles Edwards یا شریک پلتفرم پادکست آنها آپلود و ارائه میشوند. اگر فکر میکنید شخصی بدون اجازه شما از اثر دارای حق نسخهبرداری شما استفاده میکند، میتوانید روندی که در اینجا شرح داده شده است را دنبال کنید.https://fa.player.fm/legal
This week, we ate and left no some crumbs to lure and catch GEN-Z copywriters, Carolyn McMurray and Em Goodier.
Co-founders of Word Tonic, the world’s first GEN-Z copywriting community, Carolyn and Em are hell-bent on helping and inspiring more young people to write for a living. Driven directly by young copywriters, it's a space to connect, share advice and learn from both each other and in masterclasses with the world's most noticeable brands like Disney and Google.
With over 700 GEN-Z copywriters involved, they’re growing so fast they’ve got brands reaching out to recruit fresh, emerging talent straight from the community.
We spill the tea (we’ll stop now) on embracing chaos in your career, building a community as an introvert, why research matters before a GEN-Z marketing effort, flexibility, mentorship, wanky creative directors, creating a diverse and inclusive community, short-term echo chambers, listener questions from Vikki Ross, Dave Harland, Thomas Kemeny and Andrew Boulton, boyfriend dedications, and loads more*.
*including a World Cup of GEN-Z words designed solely to get Giles to say “yeet”, “bussin”, and “vibe check”.
/////
Follow Word Tonic on Instagram
Find them on LinkedIn
Here’s their website and newsletter
And check out one of Carolyn’s recommendation; Farnam Street
Timestamps
(01:47) - World Cup of GEN-Z Words
(03:31) - Early (chaotic) career paths; from Costa Coffee and cleaning to copywriting
(12:31) - How Word Tonic started, the recruitment side, and why you should join
(22:46) - How to nail GEN-Z marketing efforts
(31:31) - Listener questions
(40:51) - 4 pertinent posers
Their book recommendations are:
Junior by Thomas Kemeny
Hey Whipple Squeeze This by Luke Sullivan
Lolita by Vladimir Nabokov
A Self-Help Guide for Copywriters by Dan Nelken
The Girl With All The Gifts by M.R. Carey
/////
Co-founders of Word Tonic, the world’s first GEN-Z copywriting community, Carolyn and Em are hell-bent on helping and inspiring more young people to write for a living. Driven directly by young copywriters, it's a space to connect, share advice and learn from both each other and in masterclasses with the world's most noticeable brands like Disney and Google.
With over 700 GEN-Z copywriters involved, they’re growing so fast they’ve got brands reaching out to recruit fresh, emerging talent straight from the community.
We spill the tea (we’ll stop now) on embracing chaos in your career, building a community as an introvert, why research matters before a GEN-Z marketing effort, flexibility, mentorship, wanky creative directors, creating a diverse and inclusive community, short-term echo chambers, listener questions from Vikki Ross, Dave Harland, Thomas Kemeny and Andrew Boulton, boyfriend dedications, and loads more*.
*including a World Cup of GEN-Z words designed solely to get Giles to say “yeet”, “bussin”, and “vibe check”.
/////
Follow Word Tonic on Instagram
Find them on LinkedIn
Here’s their website and newsletter
And check out one of Carolyn’s recommendation; Farnam Street
Timestamps
(01:47) - World Cup of GEN-Z Words
(03:31) - Early (chaotic) career paths; from Costa Coffee and cleaning to copywriting
(12:31) - How Word Tonic started, the recruitment side, and why you should join
(22:46) - How to nail GEN-Z marketing efforts
(31:31) - Listener questions
(40:51) - 4 pertinent posers
Their book recommendations are:
Junior by Thomas Kemeny
Hey Whipple Squeeze This by Luke Sullivan
Lolita by Vladimir Nabokov
A Self-Help Guide for Copywriters by Dan Nelken
The Girl With All The Gifts by M.R. Carey
/////
146 قسمت
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