The traditional enterprise go-to-market motion is undergoing a transformational shift. B2B buyers are more sophisticated than ever, and operational efficiency is a key focus for every organization. One key function possesses a unique opportunity to shape the future of revenue generation: enablement. On this podcast, we’re bringing you the secrets, strategies, and tactics that successful enablement leaders are using to drive meaningful impact. The Enablement Edge is the go-to resource for sal ...
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محتوای ارائه شده توسط Call To Action and Giles Edwards. تمام محتوای پادکست شامل قسمتها، گرافیکها و توضیحات پادکست مستقیماً توسط Call To Action and Giles Edwards یا شریک پلتفرم پادکست آنها آپلود و ارائه میشوند. اگر فکر میکنید شخصی بدون اجازه شما از اثر دارای حق نسخهبرداری شما استفاده میکند، میتوانید روندی که در اینجا شرح داده شده است را دنبال کنید.https://fa.player.fm/legal
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141: Lessons in Creative Leadership with Coca-Cola’s Adam Ross.
Manage episode 421246891 series 2518995
محتوای ارائه شده توسط Call To Action and Giles Edwards. تمام محتوای پادکست شامل قسمتها، گرافیکها و توضیحات پادکست مستقیماً توسط Call To Action and Giles Edwards یا شریک پلتفرم پادکست آنها آپلود و ارائه میشوند. اگر فکر میکنید شخصی بدون اجازه شما از اثر دارای حق نسخهبرداری شما استفاده میکند، میتوانید روندی که در اینجا شرح داده شده است را دنبال کنید.https://fa.player.fm/legal
This week we asked “Is Pepsi okay?” to bait and catch Coca-Cola Creative Lead, Adam Ross.
Creative Lead for Coca-Cola across the ASEAN & South Pacific region, Adam is responsible for translating and elevating global core creative ideas regionally and locally, wrangling agencies around the world, and driving thought leadership across the business.
So, gather on a Hilltop and listen as we sing on working on impactful campaigns for the Met Police, the power of brand and why it’s far from dead, “leaving loudly”, serendipity, the power of a great brief, going from agency to client side at Coca-Cola, Cantona, being an agency whisperer, balancing parenthood and leaderships and loads more.
/////
Follow Adam on LinkedIn
Listen to his sister, Vikki, on Episode 6 of Call to Action®
Check out Adam’s Creative Sparks post each month
And keep an eye out for Vikki’s Copy Safaris
Timestamps
(02:01) - Quickfire questions
(02:56) - His first jobs and first proper job at MediaCom
(05:05) - Tackling issues like knife crime and gun violence for the Met Police
(08:29) - The role of serendipity in his career
(13:07) - Transition to client-side at Coca-Cola
(23:17) - Being an ‘agency whisperer’
(26:08) - The power of a brief
(31:15) - Leaving loudly
(40:55) - Listener questions
(51:38) - 4 pertinent posers
Adam’s book recommendations are:
Emotion by Design by Greg Hoffman
Misfits by Michaela Coel
Is This Anything? by Jerry Seinfeld
Dave Trott’s books
The Course of Love by Alain de Botton
The Pleasures and Sorrows of Work by Alain de Botton
/////
Creative Lead for Coca-Cola across the ASEAN & South Pacific region, Adam is responsible for translating and elevating global core creative ideas regionally and locally, wrangling agencies around the world, and driving thought leadership across the business.
So, gather on a Hilltop and listen as we sing on working on impactful campaigns for the Met Police, the power of brand and why it’s far from dead, “leaving loudly”, serendipity, the power of a great brief, going from agency to client side at Coca-Cola, Cantona, being an agency whisperer, balancing parenthood and leaderships and loads more.
/////
Follow Adam on LinkedIn
Listen to his sister, Vikki, on Episode 6 of Call to Action®
Check out Adam’s Creative Sparks post each month
And keep an eye out for Vikki’s Copy Safaris
Timestamps
(02:01) - Quickfire questions
(02:56) - His first jobs and first proper job at MediaCom
(05:05) - Tackling issues like knife crime and gun violence for the Met Police
(08:29) - The role of serendipity in his career
(13:07) - Transition to client-side at Coca-Cola
(23:17) - Being an ‘agency whisperer’
(26:08) - The power of a brief
(31:15) - Leaving loudly
(40:55) - Listener questions
(51:38) - 4 pertinent posers
Adam’s book recommendations are:
Emotion by Design by Greg Hoffman
Misfits by Michaela Coel
Is This Anything? by Jerry Seinfeld
Dave Trott’s books
The Course of Love by Alain de Botton
The Pleasures and Sorrows of Work by Alain de Botton
/////
149 قسمت
Manage episode 421246891 series 2518995
محتوای ارائه شده توسط Call To Action and Giles Edwards. تمام محتوای پادکست شامل قسمتها، گرافیکها و توضیحات پادکست مستقیماً توسط Call To Action and Giles Edwards یا شریک پلتفرم پادکست آنها آپلود و ارائه میشوند. اگر فکر میکنید شخصی بدون اجازه شما از اثر دارای حق نسخهبرداری شما استفاده میکند، میتوانید روندی که در اینجا شرح داده شده است را دنبال کنید.https://fa.player.fm/legal
This week we asked “Is Pepsi okay?” to bait and catch Coca-Cola Creative Lead, Adam Ross.
Creative Lead for Coca-Cola across the ASEAN & South Pacific region, Adam is responsible for translating and elevating global core creative ideas regionally and locally, wrangling agencies around the world, and driving thought leadership across the business.
So, gather on a Hilltop and listen as we sing on working on impactful campaigns for the Met Police, the power of brand and why it’s far from dead, “leaving loudly”, serendipity, the power of a great brief, going from agency to client side at Coca-Cola, Cantona, being an agency whisperer, balancing parenthood and leaderships and loads more.
/////
Follow Adam on LinkedIn
Listen to his sister, Vikki, on Episode 6 of Call to Action®
Check out Adam’s Creative Sparks post each month
And keep an eye out for Vikki’s Copy Safaris
Timestamps
(02:01) - Quickfire questions
(02:56) - His first jobs and first proper job at MediaCom
(05:05) - Tackling issues like knife crime and gun violence for the Met Police
(08:29) - The role of serendipity in his career
(13:07) - Transition to client-side at Coca-Cola
(23:17) - Being an ‘agency whisperer’
(26:08) - The power of a brief
(31:15) - Leaving loudly
(40:55) - Listener questions
(51:38) - 4 pertinent posers
Adam’s book recommendations are:
Emotion by Design by Greg Hoffman
Misfits by Michaela Coel
Is This Anything? by Jerry Seinfeld
Dave Trott’s books
The Course of Love by Alain de Botton
The Pleasures and Sorrows of Work by Alain de Botton
/////
Creative Lead for Coca-Cola across the ASEAN & South Pacific region, Adam is responsible for translating and elevating global core creative ideas regionally and locally, wrangling agencies around the world, and driving thought leadership across the business.
So, gather on a Hilltop and listen as we sing on working on impactful campaigns for the Met Police, the power of brand and why it’s far from dead, “leaving loudly”, serendipity, the power of a great brief, going from agency to client side at Coca-Cola, Cantona, being an agency whisperer, balancing parenthood and leaderships and loads more.
/////
Follow Adam on LinkedIn
Listen to his sister, Vikki, on Episode 6 of Call to Action®
Check out Adam’s Creative Sparks post each month
And keep an eye out for Vikki’s Copy Safaris
Timestamps
(02:01) - Quickfire questions
(02:56) - His first jobs and first proper job at MediaCom
(05:05) - Tackling issues like knife crime and gun violence for the Met Police
(08:29) - The role of serendipity in his career
(13:07) - Transition to client-side at Coca-Cola
(23:17) - Being an ‘agency whisperer’
(26:08) - The power of a brief
(31:15) - Leaving loudly
(40:55) - Listener questions
(51:38) - 4 pertinent posers
Adam’s book recommendations are:
Emotion by Design by Greg Hoffman
Misfits by Michaela Coel
Is This Anything? by Jerry Seinfeld
Dave Trott’s books
The Course of Love by Alain de Botton
The Pleasures and Sorrows of Work by Alain de Botton
/////
149 قسمت
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