Ep 47 Why Customer First Fails (with Ayat Shukairy)

Business of Software Podcast

Ayat Shukairy is a ‘queen of CRO’ with over ten years helping companies create websites that customers love, and that result in increased sales and retention.

Most marketing talk, or business strategy meetings, emphasizes the importance of ‘customer first’. Yet if we take a look at companies and how they operate, the C-Level exec are still calling the shots without paying heed to the needs and wants of the customer. Even when companies embrace a customer first approach, the way they tap into their customers voice doesn’t give them the right result.

Recorded live at Business of Software Conference USA 2018 in Boston, MA

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