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Business of Software is a place that brings together the brightest minds and greatest practitioners in software into one place. World-Class software leaders such as Joel Spolsky, Gail Goodman, Seth Godin, DHH, Dharmesh Shah, & Kathy Sierra come to teach everything except the code in how to scale great software companies that stay profitable in the long term. Expect the latest thinking and fresh perspectives from some of the world's leading software practitioners. Stay up to date and hear abo ...
 
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This course covers essential business aspects of information systems such as networks, databases, the Internet, management reporting, software development, computer hardware, and information ethics. The course also examines the use of information systems for managerial decision-making and for gaining strategic advantage. Students will have hands-on experience developing data base systems and with Enterprise Resource Planning (ERP) systems. Prerequisites: 44 credits completed and cumulative G ...
 
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Scaling is a challenge which presents itself to any company starting out. Further to this, cash flow is the single greatest reason companies fail in the beginning. So how do you scale, whilst remaining respectful of your budget? --- Send in a voice message: https://anchor.fm/business-of-software/message…
 
Mark Littlewood spent some time with Leon Barnard, Balsamiq's education team lead, to discuss how Balsamiq's approach to marketing was conceived, why the focus of all their efforts has always been to support the growth and development of product design as a discipline. --- Send in a voice message: https://anchor.fm/business-of-software/message…
 
Once upon a time dubbed a “Queen” of Twitter, Laura “@Pistachio” Fitton co-authored Twitter for Dummies and founded oneforty.com (acquired by HubSpot) in 2009 when she recognised that software built on Twitter’s API was going to change the world. --- Send in a voice message: https://anchor.fm/business-of-software/message…
 
In this talk, Michael will explore the soft skills necessary for building a product in a company full of bright people who all think they are right. --- Send in a voice message: https://anchor.fm/business-of-software/message
 
Software Ecosystems is a continuously evolving ideology in the field of software engineering. Mike Milinkovich’s talk at BoS Conf USA 2008 looks at providing you with a practitioner’s guide to ecosystem development. --- Send in a voice message: https://anchor.fm/business-of-software/message
 
In this talk Jessica Livingston - author of Founders at work - talks about the many lessons she learned from her interviews with the likes of Paul Graham, Steve Wozniak, Mitch Kapor and Joel Spolsky to name but a few. --- Send in a voice message: https://anchor.fm/business-of-software/message
 
Drawing on his research, his experience, and physics Matt explains strategies and techniques CEOs can employ to spot patterns and trends in order to reduce uncertainty and get better at predicting strategic outcomes. --- Send in a voice message: https://anchor.fm/business-of-software/message
 
SaaS companies obsessed by User Acquisition and User Acquisition Cost are focusing on the wrong metrics, missing the far more important growth drivers for a SaaS business: monetization and retention. In this talk from ProfitWell's Patrick Campbell, we look at the importance of developing your product in collaboration with your current users to unde…
 
Jason went against a lot of traditional advice for startups: staying in your lane; not going after big companies as your first customers; treating customer support as a cost center. Those unorthodox decisions have been key to the growth of ActiveCampaign. --- Send in a voice message: https://anchor.fm/business-of-software/message…
 
Be it Fear or futility, Those pesky employees aren’t telling you everything. Claire Lew looks at why and gives you actionable advice on how to build a better work culture. For more talks, check out businessofsoftware.org --- Send in a voice message: https://anchor.fm/business-of-software/message
 
Are you saying ‘sorry for the inconvenience’ and ‘Thank You for the Feedback?’. Is your customer support leaving your paying customers feeling more exasperated than fulfilled? Sarah Hatter is here with a talk to remind you of what you should be saying or what might be triggering negativity. For mroe great BoS talks, visit businessofsoftware.org/tal…
 
Psychology, philosophy, and economics together demonstrate how software developers, entrepreneurs and engineers need to embrace the forgotten science of Praxeology. For more BoS Talks, visit businessofsoftware.org --- Send in a voice message: https://anchor.fm/business-of-software/message
 
Heidi Roizen Is a Silicon Valley executive, venture capitalist, and entrepreneur. In this BoS Talk she discussed why are VCs so difficult? Heidi, will tell you why VCs behave the way they do, and what you should do to maximize your chance of success with a venture capitalist. For more great BoS news and updates, subscribe tot eh newsletter at busin…
 
Spotting trends is pretty easy if you know how. Using that knowledge is different – there’s one thing you really need to understand if you are going to capitalise on the future... For more great talks from BoS Conf, visit businessofosftware.org --- Send in a voice message: https://anchor.fm/business-of-software/message…
 
In this conversation with Fall 2021 and USA 2019’s BoS speaker Teresa Torres, Mark Littlewood digs into her latest on customer discovery and what to expect in her new book and her BoS Fall talk Continuous Discovery Habits. To be part of BoS Conf Fall 21, sign up now at businessofsoftware.org/fall --- Send in a voice message: https://anchor.fm/busin…
 
In this talk from BoS Europe 2019, Sarah discusses why Dressipi started as a B2C play but the data it collected on customers has a much higher value to fashion retailers as it enables them to forecast demand more effectively and reduce their unsold inventory. You will leave with ideas to stimulate creative, data-driven, approaches to problem solvin…
 
What is the world of tomorrow going to look like? They say to find out what life is like in 20 years time, ask a current 10 year old as they are the future and what matters to them may not be the same as what matters to current adults. In this talk from BoS Conf Online Europe 2020, Rita McGrath looks at early warning scenarios and discusses with a …
 
Jeff ‘Tall Jeff’ Szczepanski from Stack Exchange delivers a talk on his experiences of what happens when you think about and manage sales like you would manage a great development team. Don't forget to sign up for the BoS Newsletter and keep up to date with everything going on at BoS. Visit businessofsoftware.org and click Subscribe! --- Send in a …
 
In this talk from BoS Conf Online, Radhika talks about where iteration goes wrong, Methodologies such as Lean and Agile have democratized innovation by teaching us to harness the power of iteration to innovate faster, but our ability to set a clear destination hasn't kept up with the pace. When we iterate without a clear vision or strategy, our pro…
 
Having a dialogue with your customer is worth so much more to you and your business than anything else; and the most important thing that you need to know is how to work out what your sales proposition is, what your story is. This talk from BoS Conf USA looks at The reason you should be talking to your clients, not just emailing them, not just blog…
 
Fly in the face of what is often perceived as wise strategy and hear how building new features does add value to your product with Stack Overflow Founder Joel Spolsky. For more great talks, visit businessofsoftware.org and join thousands of other smart folk enjoying the benefits of the BoS community. --- Send in a voice message: https://anchor.fm/b…
 
What works for one company might not work for another; but other peoples mistakes are worth taking note of. In this talk, ServiceRocket's Rob Castaneda discusses the mistakes he made that could help you in your business. For more great talks, viist businessofsoftware.org and sign up to the free newsletter for all that BoS goodness direct to your in…
 
Software companies are often torn between meeting customer needs and product velocity. A well-designed ecosystem allows you to do both. Companies with flourishing ecosystems have several competitive advantages – moats, product development, customer advocates and more. Building and maintaining an ecosystem requires a clear plan and a systematic appr…
 
Brianna Wu is head of development at Giant Spacekat, a company specialising in cinematic experiences using the Unreal Engine. She’s known as a frequent speaker on women in tech issues, and is an advocate for increased diversity in the games industry. In this talk from BoS USA, Brianna looks at what we can do to start helping women in tech. For more…
 
Should you or shouldn’t you listen to your customers? Do they know what they want or just what they think they want? Famously, pre-automobile era, people didn’t want a car, they wanted faster horses. So how do know when to listen to your customer feedback and when not to? For more great BoS Talk, visit businessofsoftware.org --- Send in a voice mes…
 
Just a few days into the 2020 Coronavirus pandemic, Wildbit's Natalie Nagele and Balsamiq's Peldi spoke at BoS Europe Online about how even fully remote companies who have been doing asynchronized work for decades have had to change their ways of working when the pandemic hit. For more great talks and insights, sign up for the BoS newsletter at bus…
 
In this talk, Bridget Harris (co-founder YouCanBook.Me) lays out a framework for making sure you hire the right people. Create a company that you want to work for, and aim to hire people who want similar outcomes as you – then document it, describe it, defend it, talk about it, share it, and make decisions based on it. For more great talks, visit b…
 
Back in 2010, Scott Berkun had a ‘wonderful and a horrible’ idea. He thought he’d go get a job as project leader at WordPress. This is his story… For more great talks and articles from the leaders of SaaS, sign up for the BoS newsletter at businessofsoftware.org/updates --- Send in a voice message: https://anchor.fm/business-of-software/message…
 
In this talk, April is going to teach you the difference between selling and helping customers buy. She will show you the different types of pitches to use and the pros & cons of each, and why Point of View pitches work so well. For more great BoS Talks, visit businessofsoftware.org or sign up for the free newsletter at businessofsoftware.org/updat…
 
Joel Gascoigne, co-founder of Buffer, shares some of his thoughts on the advantages and disadvantages of building a business while sticking to the core principles that he and his partner Leo set out when they founded the business. Can such a highly distributed, radically transparent approach to building a business pay off in the long term? For more…
 
Yes Ep 60 is our 100th Podcast episode - thanks to a re-launch in 2020 where we reset the counter - so what better time to sit down with Business of Software's CEO Mark Littlewood to get the full story of BoS and his story building a community. Don't forget to sign up top the BoS newsletter and get regular doses of BoS Goodness right to your inbox.…
 
Jason Fried is co-founder of Basecamp, a private company based in Chicago that builds the best web tools possible with the least number of features necessary. The launch of Hey, Basecamp's new email service, has become one of the most talked about product launches of 2020- not least because of the very public fight with the Apple store. In this tal…
 
People talk a lot about scaling SaaS, or scaling your hiring or culture. But what about marketing? How does your Marketing need to develop in line with the rest of the business? Andrus Purde was head of marketing at Pipedrive, a simple tool that helps small teams get their sales organized. He is currently Co-founder and CEO of Outfunnel (a sales ce…
 
Culture is reinforced by strong leaders with a willingness to address some of the daily things that let emotional triggers prevent us from building a great company. Promise is building a loyal team at tap influence, innovating in a product area that's entirely uncharted, and helping evolve how businesses get heard by consumers. Prior to TapInfluenc…
 
If you’ve ever worked with someone you didn’t trust, you will know why trust is important in the workplace. Teams that don’t trust each other don’t work well together. Much of the talk around ‘trust’ in business is misunderstood and lacks clear and actionable frameworks for you to make things better. Drawing on personal experience and a lot of stud…
 
Poppy is a co-founder and CEO of Darktrace, a world-leading AI company for cyber defence, named Europe’s ‘Fastest Growing Super Scale-up’ by Tech Tour in 2018. Poppy was awarded an OBE (Officer of the Order of the British Empire) in 2019 in recognition of her services to cyber security. In this talk from BoS Europe 2019, Poppy will discuss how Dark…
 
If you don’t have a Head of Product you may suffer from: narrow focus on engineer/development productivity; underpowered product management teams; customer benefits misaligned with actual features; and lack of a realistic product strategy. But it’s hard to hire a Head of Product. We don’t know what product leaders do, and disagree about what’s most…
 
Choosing the wrong metrics can lead to the wrong strategy, or worse, no strategy at all. (For example, learn why revenue is a dangerous target.) In this talk from BoS USA Online, Matt shares some of the lessons he’s learned in growing companies, large and small, that will help you choose the right metrics to target in your organisation. Recorded on…
 
Rita introduces her new research on how strategic inflection points offer an opportunity to disrupt existing players using examples like Dollar Shave Club vs. Gillette to show how changes in technology can destabilise existing competitive advantages. Michael Sikorsky shows how companies create entirely new business models to solve perennial problem…
 
Jason shared some of the things he did to make ShipCompliant the successful business that it is. More importantly, he’ll talk about the mistakes he made in selling and what he wished he had realised before he did. He believes ‘Exit by acquisition’ should not be the only manifestation of success for bootstrappers. This talk was recorded live at BoS …
 
Nandini has a background in marketing and journalism and has been responsible for growth and community at companies including Kayako and ProdPad. She was named by Business Insider as one of 23 industry leaders “fixing” digital advertising and a Digiday Changemaker in 2017. At BoS USA Online 2020, Nandini discussed some of the potential dangers orga…
 
Wistia are in it for the long run – they want to run their business their way - which seen them grow and then turn down a buyout before growing some more. Co-Founder & CEO Chris Savage speaks about the process of scaling Wistia in this week's talk from BoS USA 2017, including some fascinating insights into how to communicate well internally in a gr…
 
Like many BoS speakers, Peldi comes to the conference every year regardless of whether he’s on stage. He comes to be part of the community, to learn from others, and to hang out with his "tribe" – incredible entrepreneurs keen to give advice and meet new people. In this talk he shared an honest update about his worries in Balsamiq’s milestone 10th …
 
Ayat Shukairy is a ‘queen of CRO’ with over ten years helping companies create websites that customers love, and that result in increased sales and retention. Most marketing talk, or business strategy meetings, emphasizes the importance of ‘customer first’. Yet if we take a look at companies and how they operate, the C-Level exec are still calling …
 
We’ve all been there. You finally step foot into the job you’ve wanted forever only to feel like you aren’t good enough for the role, or worse, a complete fraud. You’re not alone; an estimated 70% of people from all walks of life, both men and women experience imposter syndrome at some point in their careers. In this talk from BoS USA Online 2020, …
 
In this (fireless) Fireside chat, we delve into what inspires and motivates David, how he came to start five different companies, and how he leads a high-growth company. Plus there are some great questions asked by the audience at the end that helps David open up about what he has done and what’s next. Filmed live at Business of Software Conference…
 
Agile methodology can be confusing and difficult, but B Pagels-Minor breaks it down to bite-size slices of delicious cakes that will will help every team work better, communicate better, and provide better returns. In this talk, you will learn how to understand which version of the many flavours of agile is right for your company based on your comp…
 
For most of us, sales means reciting features, benefits, pressuring customers into purchasing. Selling feels icky. It’s not our fault – that’s how most selling is done. There’s a better way. Bob Moesta has taken Jobs-to-be-Done theory and flipped it to apply it to sales. In this talk Bob talks about how to help people to buy, without selling. He ta…
 
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