How to Monetize, Manage, and Measure Information as an Asset for Competitive Advantage

Building the Backend: Data Solutions that Power Leading Organizations

In today's episode you will hear from Doug Laney, a best-selling author and recognized authority on data and analytics strategy. Doug’s book, Infonomics: How to Monetize, Manage, and Measure Information for Competitive Advantage, was selected by CIO Magazine as the “Must-Read Book of the Year” and one of the “Top 5 Books for Business Leaders and Tech Innovators.”

Top 3 Value Bombs:

1. "You can’t manage what you don’t measure”, companies should be measuring the quality characteristics of their data, the economic values it provides, and how complete and accurate it is.
2. Organizations should be sharing more data across business units,
3. The quickest way to get your data scientists, to find another job is to make him or her curate and harvest data. There should be a team or person in charge of curating /procuring the data.