What To Promote (& When) During The Holiday Season

Bringing Business to Retail

In less than 15 minutes, this is a short but powerful episode is packed with the tips you need to plan your holiday marketing effectively! If you’re looking to make this Holiday Season your best yet, I’m here to show you exactly what to promote and when to do it, so you can increase sales without bombarding your customers.

Here’s what we cover:

1. The Power of Planning: I’m sharing why your holiday timeline matters and how strategic pacing—alternating between promotions and value-based content—keeps your audience engaged and avoids burnout.

2. Catering to the Early Birds: Believe it or not, nearly half of your customers start holiday shopping before Halloween! Here’s how to reach those early birds, start building interest, and grow your customer list before the peak sales days hit.

3. Mapping Your Holiday Shopping Calendar: From big Black Friday offers to last-minute gift pushes, I’ll walk you through each stage of the holiday season so your promotions are always relevant to what your customers need.

4. Mastering “Promotional Pulsing”: Say goodbye to sale fatigue! Learn how to create excitement with a rhythm of offers and story-based content that keeps customers engaged and coming back without feeling overwhelmed.

5. Harnessing FOMO: Urgency sells! I’m breaking down how to use genuine scarcity in your messaging—without overdoing it—to boost clicks and conversions.

6. Meeting the Last-Minute Shoppers: In December, it’s all about ease and convenience for those of us buying gifts last-minute. From fast shipping to easy returns, learn how to appeal to procrastinators like me who value efficiency above all else.

Let me know if you like this bite-sized format.

------------------

Holiday Season Promotion Strategy 0:00

Email and SMS Promotion Strategy 2:07

Holiday Shopping Calendar and Early Promotions 3:44

Black Friday and Cyber Monday Promotions 5:53

Late December Promotions and Gift Cards 7:37

Promotional Pulsing and FOMO 10:49

Planning and Leveraging Scarcity 12:15

Final Thoughts and Call to Action 14:19

Full article: https://salenaknight.com/what-to-promote-when-during-the-holiday-season/