30. Crafting your Nonfiction Brand with DP Knudten

Branding Deep Dive with Ahmed Cheema

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محتوای ارائه شده توسط Ahmed Cheema. تمام محتوای پادکست شامل قسمت‌ها، گرافیک‌ها و توضیحات پادکست مستقیماً توسط Ahmed Cheema یا شریک پلتفرم پادکست آن‌ها آپلود و ارائه می‌شوند. اگر فکر می‌کنید شخصی بدون اجازه شما از اثر دارای حق نسخه‌برداری شما استفاده می‌کند، می‌توانید روندی که در اینجا شرح داده شده است را دنبال کنید.https://fa.player.fm/legal

<div class="span index">1</div> <span><a class="" data-remote="true" data-type="html" href="/series/this-is-womans-work-with-nicole-kalil">This Is Woman's Work with Nicole Kalil</a></span>

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This Is Woman's Work with Nicole Kalil

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1 day پیش1d ago

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Together, we're redefining what it means, looks and feels like, to be doing "woman's work" in the world today. With confidence and the occasional rant. From boardrooms to studios, kitchens to coding dens, we explore the multifaceted experiences of today's woman, confirming that the new definition of "woman's work" is whatever feels authentic, true, and right for you. We're shedding expectations, setting aside the "shoulds", giving our finger to the "supposed tos". We're torching the old playbook and writing our own rules. Who runs the world? You decide. Learn more at nicolekalil.com

۳ سال پیش 1:19:23

MP3•خانه قسمت

DP Knudten has worked on some of the biggest brands in the business, including Coca-Cola, McDonald’s, Great Wolf Resorts, and much more. He’s the author of Nonfiction Brand - discover, craft and communicate the completely true completely you brand you already are, and co author of the best selling ROTOMA - the ROI of social media top of mind. He also hosts two podcasts with the same names as the books - the nonfiction brand podcast and the rotor podcast.
In this episode, we dive deep into what branding is, why branding is important, how to discover your own non fiction brand, and much more.
If you don’t know where to start with your personal brand or you feel like you have to tell a bunch of fake stories to build your brand, this episode is a must listen.
Key Lessons:
1. Understand and communicate who you are, what you do, how you do it
2. At networking events, find open C formations and avoid closed circles
DP's website: https://dpknudten.com/

68 قسمت

#Business #Marketing #Entrepreneur #Ahmed Cheema #Podcasting Education #Brand

30. Crafting your Nonfiction Brand with DP Knudten

Branding Deep Dive with Ahmed Cheema

published ۳ سال پیش

اشتراک گذاری

MP3•خانه قسمت

68 قسمت

#Business #Marketing #Entrepreneur #Ahmed Cheema #Podcasting Education #Brand

همه قسمت ها

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How the Detroit Lions Completely Changed Their Brand Without Changing Their Logo 20:08

۹ weeks پیش20:08

20:08

The perception of the Detroit Lions have totally changed over the course of the last few years, and they didn't have to change the logo or make any tweaks to the colors etc.

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Ferrari x Lewis Hamilton Social Media Masterclass 9:26

10 weeks پیش9:26

9:26

Ferrari and Lewis Hamilton just dropped some heat on social media...

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listen to this before starting a podcast in 2025... 24:58

11 weeks پیش24:58

24:58

topics discussed: Context/My story Who should/shouldn’t start a podcast Why I started a podcast Types of Podcasts Podcast as a hobby vs business Branding Deep Dive Pivot

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Decoding the Magic Behind the World's Simplest Brands with Brian Rafferty | Ep 65 46:24

1 year پیش46:24

46:24

Today we’re talking to Brian Rafferty. Brian is the Global Director of Business Analytics and Insights at Siegel+Gale. Siegel+Gale is a global brand experience firm. They partner with the world’s leading corporations, nonprofits and government organizations to build brand experiences that are remarkably clear and unexpectedly fresh. In other words, simple. For 10 years they’ve released an annual report on the World’s Simplest brands. This year’s report surveys over 15,000 consumers in 9 countries, across 25 industries, covering over 800 brands in total. In this episode we dive deep into the world’s simplest brands report, why its so important to keep your brand simple, how big corporations with multiple business units like google and amazon stay simple, why Apple never really does well on the world simplest brand reports, how to strike the balance between digital experiences and human experiences, and much more. If you feel like your brand is way too complicated for your consumers, you’ve come to the right place. Key Lessons: Simplicity pays - since 2009 a stock portfolio of the publicly traded simplest brands in the global top 10 has outperformed major indexes by 1600% You don’t need fancy design to be simple, you need to make it easy for your consumers to understand what your promise is and then to over deliver on that promise. The reason apple doesn’t rank highly is because people have high expectations of simplicity from apple and they don’t always live up to that promise. Links: Siegel+Gale World's Simplest Brands Report Siegel+Gale Linkedin Siegel+Gale Instagram…

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The Psychology Behind Brand Love with Dr. Aaron Ahuvia | Ep 64 41:03

۲ years پیش41:03

41:03

Today we’re talking to Dr. Aaron Ahuvia. Dr. Ahuvia is the brand love guy. He’s is the Czarnecki Endowed Professor of Marketing at the University of Michigan-Dearborn and a popular keynote speaker. He is the world’s leading expert on brand love, a topic of rapidly growing interest among companies looking for long-term customer relationships. His book, The Things We Love , explains the psychology behind brand love, and it has been named by Amazon as one of the best 20 business books for 2022. Dr. Ahuvia conducted the first scientific studies of brand love some 30 years ago and continues to lead research on this topic. A Stanford University study ranked him in the top 2% of all scientists worldwide, and he has hundreds of press appearances, including being a guest on the Oprah Winfrey Show. Dr. Ahuvia works regularly with Google and has spoken about brand love at leading companies, including L'Oréal, Samsung, Maybelline, Procter & Gamble, Audi, General Motors, Microsoft, Ford, GfK Market Research, and many others. In this episode we dive deep into why we love brands, techniques for actually making people love our brand, his perspective on how Apple develops brand love, and much more. If you want your customers to fall in love with your brand, this episode is a must listen. Key Lessons: If you want to get people to love your brand, you need to employ personification If you want to develop brand love, you have to get serious about it. Start measuring it. Links: Website: https://brandlovecentral.com/ Book: https://brandlovecentral.com/book/ U of M Dearborn Marketing Program: https://umdearborn.edu/cob/graduate-programs/degree-programs/ms-marketing…

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MAXIMIZING PROFITS: A Deep Dive Into CLV with Valentin Radu | Ep 63 32:41

۲ years پیش32:41

32:41

Subscribe to the YouTube Channel: https://www.youtube.com/@brandingdeepdive?sub_confirmation=1 Today we’re talking to Valentin Radu. Valentin is a Customer Value Optimization evangelist and international speaker, defining a new category and helping retailers grow. He’s the CEO & Founder of Omniconvert. Omniconvert helps eCommerce companies find hidden gems in their data, improve Customer Lifetime Value and Customer Retention & deliver personalized customer experiences across all channels. He’s also written a book about customer lifetime value called The CLV Revolution coming out on September 20th In this episode we dive deep into what customer lifetime value and customer value optimization is, why the old methods of spending unlimited money on customer acquisition doesn’t work anymore, how to actually improve your customer lifetime value, and much more. If you have customers but can’t figure out how to make a profit, this episode is a must listen. Key Lessons: It’s not enough to simply know your customer acquisition cost, acquisition costs will always go up. In order to run a truly profitable business you need to understand how to maximize customer lifetime value. Customer Value optimization is about understanding who your customers are and why they purchase your products. Understanding this, allows you to take customers from apprentice to soulmate. Links: The CLV Revolution Book: https://theclvrevolution.com/ Website: https://www.omniconvert.com/ + https://academy.omniconvert.com/ LinkedIn: https://www.linkedin.com/in/valentinradu/…

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From Passion to Profit: How to Make Money with Your Podcast with Molly Ruland | Ep 62 40:52

۲ years پیش40:52

40:52

Subscribe to the YouTube Channel: https://www.youtube.com/@brandingdeepdive?sub_confirmation=1 Today we’re talking to Molly Ruland. Molly is the CEO and founder of Heartcast Media which is a digital content agency focused on creating branded content that drives revenue and creates strategic relationships. She’s an expert in the podcasting space and I really turned this whole call into a consultation for my own podcast. In this episode we dive deep into how to monetize your content, properly placing CTAs in your content, different tools to make the content creation process easier, and much more. If you don’t know where to start creating content or are looking to monetize your content, this episode is a must listen. Key Lessons: Your audience isn’t the only way to monetize, think about bringing on guests that can be strategic partners or potential clients. Develop a relationship, provide value, then make the ask Optimize your titles for discoverability, not searchability. I put the episode numbers in my titles because I wanted my listeners to be able to go back and quickly find the episodes I was referencing, but its more important to hook new listeners with your title than it is to make it searchable for your existing listeners. Links: https://www.heartcastmedia.com/ https://www.castmagic.io/?via=heartcastmedia https://www.tubebuddy.com/onelovemassive…

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Ignite Your Brand: Shachar Meron's Guide to Building Brand Equity | Ep 61 42:03

۲ years پیش42:03

42:03

Subscribe to the YouTube Channel: https://www.youtube.com/@brandingdeepdive?sub_confirmation=1 Today we’re talking to Shachar Meron. Shachar has 20 years of experience as a branding, advertising, and marketing executive and has worked on 100+ brands, including well-known brands like TransUnion, Boeing, McDonald's, Intuit, Johnson & Johnson, Nordstrom, Cars.com, Motorola, and Abbott Labs. He currently serves as a Partner and Creative Strategist at Bluegreen Branding, where he helps brand and marketing leaders, primarily from tech and finance companies, create brands that stand out from all the noise. Shachar is also a Senior Lecturer who teaches advertising and brand strategy at the University of Illinois, where he also earned his BS and MS in Advertising. Over the past nine years, he has won several teaching awards. Before life as a lecturer, he co-founded BatesMeron Design, an indie agency focused on branding and marketing, where he helped grow the business to 30 clients and $1M in billings. Shachar also founded Redacted, which became Chicago's largest copywriter association in its first year. He is a regular contributor at Brandingmag and was a featured speaker at AMA BrandSmart - the leading conference for brand marketers in the US - in Chicago this April. In this episode we dive deep into brand communication, running branding workshops, how to measure brand equity, and much more. If you don’t know where to start with your company’s branding, this episode is a must listen. Key Lessons: 1. How to measure brand equity - how much of a premium are people willing to pay for your product? 2. How to make someone a brand ambassador - think through how you’re providing value at the different phases of the customer journey Links: https://bluegreenbranding.com/resources/ https://bluegreenbranding.com/insights/…

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How To Create A WORLD CLASS Podcast with Jordan Harbinger | Ep 60 47:43

۲ years پیش47:43

47:43

Today we’re talking to Jordan Harbinger. Jordan is a Wall Street lawyer turned podcast interviewer with an approachable style and knack for securing high-profile guests. His podcast, The Jordan Harbinger Show , was selected as part of Apple’s “Best of 2018.” Jordan is a legend in the podcasting space, averaging 10 million downloads a month. He’s an OG podcaster and has been podcasting for 17 years at this point. In this episode we dive deep into why he named his show the Jordan Harbinger show, the nitty gritty details of how to properly host a guest on a podcast, how to come up with questions no one has asked before, and much more. If you’re looking to create a world class podcast or take your interviewing skills to the next level, this episode is a must listen. Key Lessons: As a podcast host, if you have no input you’re commoditizing your product. As a podcaster, your co creating the episode with the guest, not just giving the guest a space to repeat the same talking points they’ve said on 100 other shows. As a host you separate yourself with your prep by reading the subtext. What’s not being said in the text, what being left out but would be an interesting story, ask yourself questions you would ask the person. If you want to have a 1% podcast you have to put in 1% work. This isn’t something we directly talk about, but it’s clear from talking to Jordan just how much sheer effort he’s put into refining himself as a host, storyteller, and just general conversationalist. Being 1% is a mindset of never mailing it in and always finding ways to improve. He does his own research, has a variety of coaches to work on minute little skills, and responds when people reach out to him. Most people don’t even bother doing research. Links: Jordan's website: https://www.jordanharbinger.com/ Kobe Bryant interview: https://www.jordanharbinger.com/kobe-bryant-dissecting-the-mamba-mentality/ Tim Grover interview: https://www.jordanharbinger.com/tim-grover-the-unforgiving-race-to-greatness/ Seth Godin interview: https://www.jordanharbinger.com/seth-godin-shipping-creative-work/ Mark Cuban interview: https://www.jordanharbinger.com/mark-cuban-tales-from-the-shark-side/ Howie Mandel interview: https://www.jordanharbinger.com/howie-mandel-a-conversation-about-mental-health-talent-and-perseverance/…

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EXPLODE Your Sales Using Naming Tactics Rooted in Psychology with James I. Bond | Ep 59 52:07

۲ years پیش52:07

52:07

Subscribe to the YouTube Channel: https://www.youtube.com/@brandingdeepdive?sub_confirmation=1 Today we’re talking to James I. Bond. James has been studying ordinary products turned into blockbusters for 35 years. Along the way, he uncovered a breakthrough -- something that he calls BRAIN GLUE, that makes your ideas "sticky" so they stick to your prospect's brain like glue. This activates the emotional side of the brain, where decisions are made, making it much easier to get them to say YES to your ideas and buy your products. He’s written a whole book on the subject and in this episode we’ll be deep diving into why naming is important, numerous examples of the sales a slight name change can lead to, psychological tactics you can use to stick in your customers minds, and much more. If you want to learn more about product naming or or selling more products this episode is a must listen. Key Lessons: The right name can EXPLODE your business, don’t rush this part of the process. In your CTAs, give the customers the next step, don’t skip to the last thing you want them to do…

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Customer Retention Secrets with Lauren DeSouza | Ep 58 37:51

۲ years پیش37:51

37:51

Subscribe to the YouTube Channel: https://www.youtube.com/@brandingdeepdive?sub_confirmation=1 Summary: In this episode we’re talking to Lauren Desouza. Lauren wears a lot of hats, she’s the host of Retain: the customer retention podcast, she’s an alumnus of Canada’s Next 36, and she’s the co-founder and CEO of ACE, a startup that uses AI to help people prepare for interviews and refining your communication skills. In this episode we dive deep into what retention marketing is and how to do it, the benefits of going through a founder development program, how to uniquely engage your customers, and much more. If you want to learn more about customer retention or being a founder this episode is a must listen. Key Lessons: Customer retention isn’t copy paste. It’s not as simple as just implementing a rewards program because X company in your industry has one. See how you can uniquely serve your customers If you’re nervous about becoming an entrepreneur or starting something, talk to entrepreneurs. It'll help you get over the hump and just get started. Links: Gameball: https://www.gameball.co/ Ace Interview Prep: https://www.aceinterviewprep.io/…

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Writing That Gets Sales with Scott Keyser | Ep 57 48:24

۲ years پیش48:24

48:24

Today we’re talking to Scott Keyser, the Writing Guy. With the right words you can sell anything — a product, service, idea, or even a belief. But understanding how to formulate the right words is a riddle only few people understand. Scott Keyser is one of those few. A lifelong lover of the English language, Scott understands the power of words to move, bewitch and persuade. Since 2004 he’s helped over 5000 professionals find their voice, write Human and get the results they want from the words they write. His clients include The Economist Group, all of the Big Four accounting firms, three international law firms and two barristers chambers. Scott helped Ernst & Young to double its tender win-rate and increased an international outsourcing company’s tender win-rate from 14% to 71%, after just two days. He’s the author of two groundbreaking books, winner takes all: on how to double your tender win rate, and rhetorica®. Wanting to share his secret with the world, he’s created a system of 15 persuasive writing techniques. They’re simple and they work. In this episode we dive deep into why learning to write well is so important, how to find your voice, how to stop writing in passive voice, and much more. If you’re looking to improve your writing this episode is a must listen. Key Lessons: Read your writing out loud - this is one of the easiest ways to make sure your writing is good Give yourself permission to write more conversationally - imagine you’re explaining something to a friend. This will bring your voice into your writing Links: Write for Results: https://writeforresults.com/ Rhetorica: https://amzn.to/3KP19bz Winner Takes All: https://amzn.to/3ZM0wDO…

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56. Building Startups with Richard White 45:12

۲ years پیش45:12

45:12

Today we’re talking to Richard White. Richard is founder and CEO of Fathom.video, a free app that records, transcribes & highlights your calls so you can focus on the conversation instead of taking notes. Fathom was a part of Y-Combinator’s W21 batch, is one of only 50 Zoom App Launch Partners, and is one of a small handful of companies Zoom has invested in directly via their Zoom Apps Fund. Prior to Fathom, Richard founded UserVoice, one of the leading platforms that technology companies, from startups to the Fortune 500, use for managing customer feedback and making strategic product decisions. UserVoice was notable for being the company that originally invented the Feedback tabs shown on the side of millions of websites around the world today. Richard previously worked on Kiko, a company in the first batch of Y-Combinator, with Justin Kan and Emmett Shear who subsequently went on to found Twitch. Richard is passionate about designing intuitive productivity tools with delightful user experiences. In this episode we dive deep into how to properly cold email, the benefits of working at a startup, when to monetize your startup, how to get and implement product feedback, the benefits of going through Y Combinator, and much much more. If you’re looking to build a startup, this episode is a must listen. Key Lessons: When you write cold emails, write directly to one person at a time. If it reads like it’s a bulk message, it will likely get deleted. Make sure you’re solving your customer’s problem end to end and not just one part along the journey. For Fathom this meant that the job wasn’t done until the notes from the zoom meetings were in the CRM. Fathom Website: https://fathom.video/…

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55. Becoming a Brand Strategist with Stephen Houraghan 44:57

۲ years پیش44:57

44:57

Today we’re talking to Stephen Houraghan. Stephen is a freelancer turned brand strategist and the founder of Brand Master Academy where he helps freelancers evolve into brand strategists using his proven system. His program has helped over 20,000+ students including clients that have gone from charging just a few thousand dollars to winning projects worth over $60,000. Stephen’s unconventional approach has transformed struggling agencies into highly paid and sought-after brands. On his ‘Brand Master’ podcast, Stephen has interviewed leaders in the branding industry including Sunny Bonnell, Douglass Davis, Michael Janda, and Marty Neumeier. In this episode we dive deep into how to evolve from freelancer to brand strategist, what brand strategy even means, why its important for businesses to invest in brand strategy, and much more. Whether you’re already a brand strategist or you don’t know what brand strategy even means, this episode is a must listen. Key Lessons: When it comes to positioning yourself as a brand strategist on social media, you can’t be talking about pixels and websites, you have to understand the craft, change the conversations you have with clients, and get into the nitty gritty of brand strategy on your social media The most fundamental brand strategy questions are: 1. Who are we for and 2. Why should they chose us over our competitors. When you’re building a brand, take the time get clear on your brand’s answers to these questions so you can communicate your message properly to your prospects. Brand Master Academy Website: https://brandmasteracademy.com/ Brand Master Academy YouTube Page: https://www.youtube.com/@BrandMasterAcademy…

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54. Startup Storytelling with Seth Erickson 46:43

۲ years پیش46:43

46:43

Today we’re talking to Seth Erickson. Seth is the Chief Mischief Maker for Storify Agency. Storify helps you understand the neuroscience and psychology of storytelling which has led to massive success for small and large companies. Seth also has a bestselling book ‘How to Hack Humans’ which has received 2 awards and shows businesses the secret method used to get the most ADHD customers to pay attention. He’s on a mission to reduce the massive startup failure rate and create a positive change in the world by empowering companies to communicate more effectively. In this episode we dive deep into why its so important to understand storytelling as a business, how to create content your customers will want to binge, how to use emotion in your storytelling, and much more. If you feel like your business isn’t telling stories effectively, this episode is a must listen. Key Lessons: Understand your brand archetype, don’t just use humor because you’ve seen another brand use humor Get people to binge your content by using open loops - give people a cliffhanger at the end of each piece of content so they always want more Links: Storify Agency: https://www.storifyagency.com/ How to Hack Humans: https://amzn.to/3U6jTpY…

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30. Crafting your Nonfiction Brand with DP Knudten