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Ways to Differentiate: How a Product is Made
Manage episode 377303812 series 3474630
محتوای ارائه شده توسط Mark Vandegrift and Lorraine Kessler, Mark Vandegrift, and Lorraine Kessler. تمام محتوای پادکست شامل قسمت‌ها، گرافیک‌ها و توضیحات پادکست مستقیماً توسط Mark Vandegrift and Lorraine Kessler, Mark Vandegrift, and Lorraine Kessler یا شریک پلتفرم پادکست آن‌ها آپلود و ارائه می‌شوند. اگر فکر می‌کنید شخصی بدون اجازه شما از اثر دارای حق نسخه‌برداری شما استفاده می‌کند، می‌توانید روندی که در اینجا شرح داده شده است را دنبال کنید.https://fa.player.fm/legal
Mark awards a Purple Cow Award to a non-purple mattress, then Lorraine and he dive into another Way to Differentiate: How a Product is Made. Learn the secret ingredient to this positioning method and how differentiating one ingredient, technology, or approach in your product or service can separate you from the competition. Learn how Sleep Number, Papa John's, Goodyear, and a few other big brands are doing positioning right.
Spend 30-ish with Mark and Lorraine to learn more about advertising, marketing, and positioning.
فصل ها
1. Ways to Differentiate: How a Product is Made (00:00:00)
2. Intro (00:00:10)
3. Purple Cow Award to Sleep Number (00:01:28)
4. Purple Mattress? Huh? (00:05:24)
5. Ways to Differentiate: How a Product is Made (00:06:51)
6. Papa Johns (00:07:57)
7. How a Service is Made (00:12:54)
8. Some Secret Ingredients (00:15:10)
9. How a Premium Position Differs (00:21:15)
10. Outro (00:26:04)
61 قسمت
اشتراک گذاری
