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Obvious Adams and In Search of the Obvious
Manage episode 376693903 series 3474630
محتوای ارائه شده توسط Mark Vandegrift and Lorraine Kessler, Mark Vandegrift, and Lorraine Kessler. تمام محتوای پادکست شامل قسمت‌ها، گرافیک‌ها و توضیحات پادکست مستقیماً توسط Mark Vandegrift and Lorraine Kessler, Mark Vandegrift, and Lorraine Kessler یا شریک پلتفرم پادکست آن‌ها آپلود و ارائه می‌شوند. اگر فکر می‌کنید شخصی بدون اجازه شما از اثر دارای حق نسخه‌برداری شما استفاده می‌کند، می‌توانید روندی که در اینجا شرح داده شده است را دنبال کنید.https://fa.player.fm/legal
Obvious Adams, a short-read pamphlet, has influenced millions across the globe for its obvious principles. Mark and Lorraine talk through the five tests of obviousness and how it influenced Jack Trout's last book, In Search of the Obvious. Learn how positioning is directly related to the five tests of obviousness and why finding a position can be problematic if it doesn't pass the "obvious" sniff test.
Spend 30-ish with Mark and Lorraine to learn more about advertising, marketing, and positioning.
فصل ها
1. Intro (00:00:00)
2. Obvious Adams (00:05:27)
3. In Search of the Obvious (00:32:44)
4. Outro (00:33:53)
61 قسمت
اشتراک گذاری
