“Emotional Consumerism: What Truly Motivates Buyers” Glenn Poulos #124

Beyond the Mat with your host Mark Cox

Glenn Poulos is the cofounder, vice president, and general manager of Gap Wireless Inc., a leading distributor for the mobile broadband wireless and test and measurement equipment markets. With over three decades of experience in sales, he has spent thousands of hours in the field or on the phone with customers and working with salespeople to help create several very successful companies. After entering the sales field in 1985 as a technical sales rep, Glenn founded his first company, mmWave Technologies Inc., in 1991 and simultaneously served as president of Anritsu Electronics Ltd. for nine years. Using his extensive knowledge and experience in the industry, he lectures groups on sales strategy, consumerism, and what motivates people at a raw emotional level. Glenn lives near Toronto in Ontario, Canada, where he enjoys hiking, skiing, and playing pickle-ball.