From Viral Video to Beauty Brand with Live Tinted Founder, Deepica Mutyala

Beyond The Beauty with Bobbi Brown

You might remember a YouTube video from 2015—where Deepica Mutyala demonstrated how to cover undereye circles using red lipstick. It now has over 10 million views, and Deepica has turned its success into a growing brand called Live Tinted. This week, Deepica sits down with Bobbi to talk about how she turned a viral video into a movement about inclusivity in the beauty industry. Deepica also turns the tables on Bobbi and asks for advice that can help anyone trying to break into the beauty business.

For more from Deepica, visit her on Instagram, YouTube and livetinted.com.

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