Fresh Content, Fewer Posts: Kendall Cherry's Calmer KPI

Beyond Margins: Designing Calmer B2B Agencies & Consulting Firms

In this episode of Beyond Margins, we explore the concept of calmer KPIs with guest Kendall Cherry, founder of The Candid Collective. Kendall shares her innovative metric, “Fresh Content Inked,” and how it has transformed her content creation process, business systems, and sales cycle—all while doubling her income. We geek out about how to build sustainable systems that create spaciousness in your business, reduce overwhelm, and prioritize what truly matters.

What You’ll Learn in This Episode:

• What “Fresh Content Inked” is and why Kendall set a goal of writing six or fewer new pieces of content each month.

• How building a content library can create a “maintenance mode” for your marketing and free up time for other priorities.

• The benefits of an asynchronous sales process and how it aligns with calmer business principles.

• Why posting less—and strategically repurposing content—can lead to better results and higher-quality client connections.

• Kendall’s personal practices for staying creatively and emotionally balanced as a business owner.

Learn more about Kendall Cherry

• Check out Kendall's Newsletter
• Connect on Linkedin

Learn more about Susan Boles:

• Beyond Margins
• Connect on LinkedIn
• Connect on BlueSky

We value your thoughts and feedback. Feel free to share them with Susan here. Your input is not just valuable, it's crucial in shaping future episodes.

• (00:00) - Introduction to Calmer KPIs
• (02:04) - Exploring Fresh Content Inked with Kendall Cherry
• (11:15) - Building a Content Library
• (17:15) - Impact on Sales and Business Strategy
• (23:05) - Communicating Your Value Effectively
• (24:01) - Building a Content Ecosystem
• (26:12) - Leveraging Email Newsletters
• (28:36) - Streamlining Sales and Client Management

Grab the Calm Service Design + Delivery Swipe File here