Q: How Can I Market My Pet-Friendly Home?

Bergen County Real Estate Podcast with Jeff & Debra Adler

You can attract more buyers by promoting your home as pet friendly.

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When selling your home, one of the ways to attract a different breed of buyers is to promote your house as pet friendly. You should appeal to those who plan to share their new home with their animal friends. Almost any house can be marketed to pet owners, and if you take a little extra time to highlight the pet-friendly aspects of your property, it could sell quicker. You can tell your real estate agent that it’s fine for prospective buyers to bring their dogs along to scope out the home. Buyers are often impressed when sellers show their affection for pets. The best pet-friendly investment is to install a wooden or electric invisible fence around the perimeter of your yard. Also, the latest trend is to put a pet bath in the laundry room or garage, which is a sure-fire attention grabber.

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If you take a little extra time to highlight the pet-friendly aspects of your property, it could sell quicker.

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It’s equally crucial to hide those parts of the house that might initially turn off even the most ardent pet lovers. Agents everywhere love to use Febreze. Spritz it all around the furniture and pet beds before a showing to eliminate any odors. Even pet owners don’t like smelly houses. Also, be sure that your lawn is immaculate when showing your property; you can even hire a pooper scooper service. As always, please feel free to call or email us if you have questions about promoting your home to pet owners or any other real estate-related topic. We are always here to be of service to you, your friends, family, or anyone else you know that could benefit from our real estate expertise. We look forward to hearing from you!