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EP20 - THE RISE OF CELSIUS & THE EVOLUTION AND MAKING OF ENERGY DRINKS
Manage episode 449519073 series 3583816
محتوای ارائه شده توسط Behind The Shelf Podcast. تمام محتوای پادکست شامل قسمت‌ها، گرافیک‌ها و توضیحات پادکست مستقیماً توسط Behind The Shelf Podcast یا شریک پلتفرم پادکست آن‌ها آپلود و ارائه می‌شوند. اگر فکر می‌کنید شخصی بدون اجازه شما از اثر دارای حق نسخه‌برداری شما استفاده می‌کند، می‌توانید روندی که در اینجا شرح داده شده است را دنبال کنید.https://fa.player.fm/legal
Ever wonder where Celsius came from or how it seemed to go from zero to viral sensation overnight?
In this episode of Behind The Shelf, we're diving into the energetic world of energy drinks! We'll uncover the origins of the industry, tracing back to Red Bull’s surprising roots as ‘Krating Daeng’ and how it gave wings to a global phenomenon. Then, we’ll break down what makes Celsius such a standout—and how it surged to the top of the market. Get ready to crack open the can on this high-energy story!
Sources:
https://www.gq.com/story/gq-clout-john-fieldly
https://www.historyoasis.com/tags/energy-drinks
https://www.brandcredential.com/post/unveiling-the-celsius-marketing-strategy
www.youtube.com/@BehindTheShelfPodcast
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