Functional Cash Pay in Mexico — with Dr. Gabriel Garza Martínez (Ep. 284)

Beauty and the Biz

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Hello, and welcome to "Beauty and the Biz," where we’ll discuss functional cash pay in Mexico. Additionally, we’ll discuss the general business and marketing side of plastic surgery.

As always, I’m your host, Catherine Maley, author of "Your Aesthetic Practice – What Your Patients Are Saying." Furthermore, I’m also a consultant to plastic surgeons, helping them get more patients and more profits.

Presenting today’s episode titled, “Functional Cash Pay in Mexico — with Dr. Gabriel Garza Martínez.”

Obviously, all surgeons in private practice who accept functional cases often complain about the reimbursement process. Additionally, they say it’s slow and cumbersome. Moreover, Mexico is no different.

Now, this episode of the "Beauty and the Biz" Podcast features an interview with Dr. Gabriel Garza. Specifically, he’s an oculoplastic surgeon specializing in eyelid surgery, tear ducts, and orbital problems. Indeed, for 24 years, he has practiced in San Pedro, Mexico, with a very different approach.

Furthermore, Dr. Garza discussed the contrasts between the public healthcare system in Mexico and private practice. While the public system covers a significant portion of the population, it does not include specialized services like oculoplastic surgery.

At first, he relied on referrals from other doctors for functional cases. However, he soon realized these referrals were not dependable. Consequently, he shifted his focus to marketing directly to patients.

Today, Dr. Garza operates primarily on a cash-pay model, with patients handling insurance claims themselves for functional procedures.

Finally, tune in to find out how he escaped the insurance rat race and built a successful, cash-based practice for functional patients.

Practice Growth Resources:

• Convert Consults with The Converting Academy
• Retain Patients with KiSS Loyalty Club
• Cosmetic Practice Vault Library
• Schedule Your Practice Growth Strategy Review

Enjoy!

Catherine Maley, MBA

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Visit Dr. Garza's website

Catherine Maley, MBA:

Everybody that’s going to wrap it up for us today on Beauty and the Biz.

If you have any questions or feedback for me, you can go ahead and leave them at my website at www.CatherineMaley.com, or you can certainly DM me on Instagram @CatherineMaleyMBA.

If you’ve enjoyed this episode on Beauty and the Biz, please head over to Apple Podcasts and give me a review and subscribe to Beauty and the Biz so, you don’t miss any episodes. And of course, please share this with your staff and colleagues.

And we will talk to you again soon. Take care.

"The fastest way to success is to model other successful surgeons who have what you want, but you can only see their results, not the path they took to get there.

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