BDI Social Communications and Healthcare Session 1

bdisocialhealthcare2010

8:30 AM - 8:50 AM Case Study: Contributing in a Meaningful Way. Presentation by: Marc Monseau, Director, Corporate Communications & Social Media, Johnson & Johnson 8:50 AM - 9:10 AM Case Study: How to Use Social Media to Engage with Physicians Online. Presented by: Louise Clemens, VP, Business Development, Within3 9:10 AM - 9:30 AM Case Study: Pfizer 2.0 – Living and Learning. Presented by: Ray Kerins, Vice President / Worldwide Communications, Pfizer Inc. 9:30 AM - 9:50 AM Case Study: Johnson & Johnson Diabetes Institute® Community: Social and Safe through Focused Community Management and Moderation Presented by: Rebecca Goberstein, Associate Marketing Manager, Johnson & Johnson Diabetes Institute & Jenna Woodul, EVP, Chief Community Officer, LiveWorld