New From Exit Five: Introducing Our 8 Week Marketing Leadership Accelerator

B2B Marketing with Dave Gerhardt

Player FM - Internet Radio Done Right

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اضافه شده در three سال پیش

محتوای ارائه شده توسط Exit Five and Dave Gerhardt. تمام محتوای پادکست شامل قسمت‌ها، گرافیک‌ها و توضیحات پادکست مستقیماً توسط Exit Five and Dave Gerhardt یا شریک پلتفرم پادکست آن‌ها آپلود و ارائه می‌شوند. اگر فکر می‌کنید شخصی بدون اجازه شما از اثر دارای حق نسخه‌برداری شما استفاده می‌کند، می‌توانید روندی که در اینجا شرح داده شده است را دنبال کنید.https://fa.player.fm/legal

State Secrets: Inside The Making Of The Electric State

1
The Secret To Getting Inspired: Millie Bobby Brown & Chris Pratt Go Behind The Scenes 21:04

۷ weeks پیش21:04

پخش در آینده

لیست ها

پسندیدن

دوست داشته شد

21:04

Step into the mysterious and visually stunning world of The Electric State as host Francesca Amiker takes you behind the scenes with the creative masterminds who brought Simon Stålenhag’s dystopian vision to life. In this premiere episode, directors Joe and Anthony Russo, stars Millie Bobby Brown and Chris Pratt, writers Christopher Markus and Stephen McFeely, and producers Angela Russo-Otstot and Chris Castaldi reveal how they transformed a haunting graphic novel into an epic cinematic experience. Watch The Electric State coming to Netflix on March 14th. Check out more from Netflix Podcasts . State Secrets: Inside the Making of The Electric State is produced by Netflix and Treefort Media.…

حدود یک سال پیش 9:19

MP3•خانه قسمت

Matthew Carnevale, Marketing Manager at Exit Five sits to talk about our New Marketing Leadership Accelerator Program - an 8 week live program to help you advance your skills and grow your career as a B2B marketing leader.

He covers

Why structured learning tracks are a good bet for Exit Five
What's included in the program and why you should join
Who will benefit from the accelerator
How much it costs and where to sign up

Join The Accelerator Here

Send guest pitches and ideas to hi@exitfive.com
Join the Exit Five Newsletter here: https://www.exitfive.com/newsletter
Check out the Exit Five job board: https://jobs.exitfive.com/
Become an Exit Five member: https://community.exitfive.com/checkout/exit-five-membership

***

Today’s episode is brought to you by Grammarly.

Ever have one of those weeks where you spent more time replying to Slack and email than doing actual marketing work?

You’re not alone. The average marketing team spends 28+ hours a week just keeping up with comms.

That leads to burnout, frustration, and a whole lot of performative productivity that doesn’t actually move the needle.

AI-fluent marketing teams are changing that. Grammarly’s 2025 Productivity Shift Report shows how they’re using AI to:

– Cut down on back-and-forth

– Automate content, research, and reporting

– Eliminate busywork

– Make space for strategy

We’re marketers because we love crafting campaigns, driving revenue, and proving impact – not spending all day buried in messages.

Get the report and see how top teams are making AI actually useful.

Visit go.grammarly.com/exitfive to grab it.

***

Thanks to my friends at hatch.fm for producing this episode and handling all of the Exit Five podcast production.

They give you unlimited podcast editing and strategy for your B2B podcast.
Get unlimited podcast editing and on-demand strategy for one low monthly cost. Just upload your episode, and they take care of the rest.
Visit hatch.fm to learn more

252 قسمت

#Entrepreneur #Business #Marketing #Exit #B2B Marketing #Startup GoToMarket #Marketing Strategies

B2B Marketing with Dave Gerhardt

New From Exit Five: Introducing Our 8 Week Marketing Leadership Accelerator

B2B Marketing with Dave Gerhardt

11 subscribers

published حدود یک سال پیش

اشتراک گذاری

MP3•خانه قسمت

He covers

Why structured learning tracks are a good bet for Exit Five
What's included in the program and why you should join
Who will benefit from the accelerator
How much it costs and where to sign up

Join The Accelerator Here

***

Today’s episode is brought to you by Grammarly.

Ever have one of those weeks where you spent more time replying to Slack and email than doing actual marketing work?

You’re not alone. The average marketing team spends 28+ hours a week just keeping up with comms.

That leads to burnout, frustration, and a whole lot of performative productivity that doesn’t actually move the needle.

AI-fluent marketing teams are changing that. Grammarly’s 2025 Productivity Shift Report shows how they’re using AI to:

– Cut down on back-and-forth

– Automate content, research, and reporting

– Eliminate busywork

– Make space for strategy

We’re marketers because we love crafting campaigns, driving revenue, and proving impact – not spending all day buried in messages.

Get the report and see how top teams are making AI actually useful.

Visit go.grammarly.com/exitfive to grab it.

***

Thanks to my friends at hatch.fm for producing this episode and handling all of the Exit Five podcast production.

They give you unlimited podcast editing and strategy for your B2B podcast.
Get unlimited podcast editing and on-demand strategy for one low monthly cost. Just upload your episode, and they take care of the rest.
Visit hatch.fm to learn more

252 قسمت

#Entrepreneur #Business #Marketing #Exit #B2B Marketing #Startup GoToMarket #Marketing Strategies

همه قسمت ها

B2B Marketing with Dave Gerhardt

1
Video in B2B: What Works, What Doesn’t, and Where to Start 35:19

1 day پیش35:19

35:19

#240: Video Strategy | In this episode, Danielle sits down with Connor Lewis , founder of Studio Lewis , to talk all things B2B video - what works, what doesn’t, and how to actually get started. Connor spent years building in-house video from the ground up before going solo. Now, he works with B2B brands on high-performing video ads and he’s here to break down what he’s learned. Danielle and Connor cover: Why production value doesn’t matter as much as you think How to turn existing blog posts and webinars into watchable video What’s working on LinkedIn video in 2025 How to get started with video without hiring an agency or a full-time team Simple formats that make video approachable Timestamps (00:00) - – Intro to Connor (04:33) - – Learning video by doing: from intern to strategist (06:33) - – What’s working in B2B video on LinkedIn in 2025 (08:00) - – Three types of videos that perform best (09:21) - – Why video ads aren’t the best place to start (10:14) - – How to turn top blog posts into YouTube videos that rank (12:07) - – Using video to refresh blog content and boost SEO (12:47) - – How to use video effectively for virtual and in-person events (13:41) - – Repurposing Q&A sections from webinars into high-performing short clips (15:36) - – Creating shorts from top audience questions (16:49) - – The only parts of video that really matter (17:36) - – Why “how I” beats “how to” every time (19:24) - – The “reverse Rambo” hook format and how to use it (21:23) - – How setting and authenticity improve engagement (22:52) - – Why stiff, overproduced videos are killing your reach (25:30) - – How to get started with video if you don’t have a team or budget (27:36) - – Why marketers need to get comfortable on camera (27:58) - – Podcasts as a powerful entry point into video (28:55) - – How to test video with a simple 4-part limited series (30:31) - – Low-budget options that still convert (30:59) - – Why product marketers often make the best video collaborators (31:43) - – Final advice: don’t wait until it’s perfect, just start! Send guest pitches and ideas to hi@exitfive.com Join the Exit Five Newsletter here: https://www.exitfive.com/newsletter Check out the Exit Five job board: https://jobs.exitfive.com/ Become an Exit Five member: https://community.exitfive.com/checkout/exit-five-membership *** Today’s episode is brought to you by Grammarly . Ever have one of those weeks where you spent more time replying to Slack and email than doing actual marketing work? You’re not alone. The average marketing team spends 28+ hours a week just keeping up with comms. That leads to burnout, frustration, and a whole lot of performative productivity that doesn’t actually move the needle. AI-fluent marketing teams are changing that. Grammarly’s 2025 Productivity Shift Report shows how they’re using AI to: – Cut down on back-and-forth – Automate content, research, and reporting – Eliminate busywork – Make space for strategy We’re marketers because we love crafting campaigns, driving revenue, and proving impact – not spending all day buried in messages. Get the report and see how top teams are making AI actually useful. Visit go.grammarly.com/exitfive to grab it. *** Thanks to my friends at hatch.fm for producing this episode and handling all of the Exit Five podcast production. They give you unlimited podcast editing and strategy for your B2B podcast. Get unlimited podcast editing and on-demand strategy for one low monthly cost. Just upload your episode, and they take care of the rest. Visit hatch.fm to learn more…

B2B Marketing with Dave Gerhardt

1
How To Measure Your Marketing Efforts (And Why Click Attribution Is Dead) 54:02

۴ روز پیش54:02

54:02

#239: Measurement | In this Exit Five live session, Dave sits down with Pranav Piyush, Co-Founder & CEO of Paramark (ex-PayPal, Dropbox, Adobe, BILL), to talk about the future of B2B marketing measurement. Spoiler alert: it’s not clicks. They break down why the old way of doing attribution doesn’t cut it anymore and why leading B2B teams are shifting toward incrementality, experimentation, and marketing mix modeling. Dave and Pranav also cover: The gaps in the old way of doing attribution What the best B2B marketing teams are doing now for attribution The key questions CMOs face from boards and execs about measurement Three things you can do this quarter to improve your measurement Timestamps (00:00) - – Intro to Pranav (04:33) - – The Purple Cow mindset: why differentiation matters more than ever (06:13) - – Pranav’s background (PayPal, Dropbox, Adobe, BILL → Paramark) (07:18) - – “Measurement is Robin. Creative is Batman.” (08:33) - – Why click/touch attribution is flawed and misleading (12:03) - – The 95/5 rule: most of your audience isn’t in-market…yet (14:48) - – How top brands (Asana, DoorDash, P&G) measure beyond attribution (16:13) - – What is incrementality and why it’s more useful than attribution (18:33) - – Why revenue isn’t always the right KPI - especially in long sales cycles (20:33) - – Intro to marketing mix modeling (MMM) and how it works (22:33) - – Visualizing baseline vs. incremental impact on pipeline (23:48) - – Geo testing: how to prove a channel’s impact without attribution tools (25:48) - – The branded search trap: why you should test turning it off (28:18) - – Even Meta, Google, LinkedIn admit attribution is flawed (29:03) - – How to measure untrackable stuff (organic, content, social) (32:33) - – Why “credit” kills performance (34:23) - – Measurement for startups (37:18) - – What to do if all you track is closed-won revenue (39:03) - – Why attribution software is overkill under $100K in spend (40:18) - – Should you ask “How did you hear about us?” (43:03) - – How to carve out budget for channel testing (45:43) - – Don’t skip audience research (49:03) - – Creativity is still your #1 growth lever (measurement just supports it) (50:33) - – Wrap-up and final takeaways Send guest pitches and ideas to hi@exitfive.com Join the Exit Five Newsletter here: https://www.exitfive.com/newsletter Check out the Exit Five job board: https://jobs.exitfive.com/ Become an Exit Five member: https://community.exitfive.com/checkout/exit-five-membership *** Today’s episode is brought to you by Grammarly . Ever have one of those weeks where you spent more time replying to Slack and email than doing actual marketing work? You’re not alone. The average marketing team spends 28+ hours a week just keeping up with comms. That leads to burnout, frustration, and a whole lot of performative productivity that doesn’t actually move the needle. AI-fluent marketing teams are changing that. Grammarly’s 2025 Productivity Shift Report shows how they’re using AI to: – Cut down on back-and-forth – Automate content, research, and reporting – Eliminate busywork – Make space for strategy We’re marketers because we love crafting campaigns, driving revenue, and proving impact – not spending all day buried in messages. Get the report and see how top teams are making AI actually useful. Visit go.grammarly.com/exitfive to grab it. *** Thanks to my friends at hatch.fm for producing this episode and handling all of the Exit Five podcast production. They give you unlimited podcast editing and strategy for your B2B podcast. Get unlimited podcast editing and on-demand strategy for one low monthly cost. Just upload your episode, and they take care of the rest. Visit hatch.fm to learn more…

B2B Marketing with Dave Gerhardt

1
How to Stop The Busywork in B2B Marketing (with Dmitry Shamis) 46:25

۸ روز پیش46:25

46:25

#238: Brand | In this episode, Dave sits down with Dmitry Shamis , former Head of Brand at HubSpot and now founder of Oh Snap , to talk about what brand really means in B2B and why so many teams are stuck doing busy work instead of meaningful marketing. After leading a team of 150+ creatives and scaling HubSpot’s brand across multiple products, Dmitry shares lessons on building brands that actually stand out. Dave and Dmitry cover: How to stand out in a crowded market How to develop and refine your point of view Why marketers get lost in busy work and how to stop it What to look for when hiring great designers The role of AI in B2B marketing today (and what it won’t replace) Timestamps (00:00) - – Intro to Dmitry (05:33) - – What brand actually means in B2B (07:53) - – Why your POV is the foundation of your brand (10:03) - – How to uncover a real, differentiated POV (14:02) - – How to stand out in a crowded, same-sounding market (16:37) - – Why differentiation requires alignment between product and marketing (19:27) - – Building trust with product teams (20:16) - – Busy work in marketing: how to spot it and stop it (22:58) - – Why marketers burn out and how poor prioritization is killing teams (27:02) - – Making the case for brand work when it’s hard to measure (28:37) - – The “fishing” analogy: performance vs brand marketing (33:08) - – The real opportunity with AI in B2B marketing (37:07) - – How AI can eliminate bottlenecks and speed up creative execution (38:37) - – Why Dmitry’s starting a creative agency (Oh Snap) and how it’s different (41:45) - – How to hire great designers: what to look for beyond the portfolio Send guest pitches and ideas to hi@exitfive.com Join the Exit Five Newsletter here: https://www.exitfive.com/newsletter Check out the Exit Five job board: https://jobs.exitfive.com/ Become an Exit Five member: https://community.exitfive.com/checkout/exit-five-membership *** Today’s episode is brought to you by Grammarly . Ever have one of those weeks where you spent more time replying to Slack and email than doing actual marketing work? You’re not alone. The average marketing team spends 28+ hours a week just keeping up with comms. That leads to burnout, frustration, and a whole lot of performative productivity that doesn’t actually move the needle. AI-fluent marketing teams are changing that. Grammarly’s 2025 Productivity Shift Report shows how they’re using AI to: – Cut down on back-and-forth – Automate content, research, and reporting – Eliminate busywork – Make space for strategy We’re marketers because we love crafting campaigns, driving revenue, and proving impact – not spending all day buried in messages. Get the report and see how top teams are making AI actually useful. Visit go.grammarly.com/exitfive to grab it. *** Thanks to my friends at hatch.fm for producing this episode and handling all of the Exit Five podcast production. They give you unlimited podcast editing and strategy for your B2B podcast. Get unlimited podcast editing and on-demand strategy for one low monthly cost. Just upload your episode, and they take care of the rest. Visit hatch.fm to learn more…

B2B Marketing with Dave Gerhardt

1
B2B Doesn't Have to Be Boring with Udi Ledergor, Chief Evangelist at Gong 56:40

11 روز پیش56:40

56:40

#237: Strategy | Udi Ledergor (former CMO, now Chief Evangelist at Gong ) helped turn Gong into one of B2B’s most iconic brands—and now he’s sharing how they scaled it to a multi-billion dollar valuation. In this episode, Dave sits down with Udi to unpack lessons from building Gong’s category, brand, and marketing engine (and why B2B marketing needs way more courage). You’ll learn: Lessons from building Gong from 0 to $100M in revenue How to make B2B marketing not boring How to measure and justify brand investments in marketing Why you need to be more courageous with your marketing Udi also shares stories from his new book Courageous Marketing , featuring specific plays and strategies any B2B marketer can steal. Timestamps (00:00) - – Intro to Udi (07:33) - – Early career lessons and building a marketing role from scratch (10:33) - – How Gong achieved early product-market fit (14:33) - – The importance of picking the right company and founder (16:33) - – Why Gong’s focus, clarity, and positioning stood out from day one (18:43) - – Why Udi wrote Courageous Marketing and what it’s about (19:33) - – What “courageous marketing” actually means (22:33) - – Defining brand personality before visual identity (26:17) - – Campaign breakdown: Times Square billboards, employee spotlights, and perception hacks (29:37) - – The “punching above your weight” formula for early-stage brands (33:07) - – How to measure soft ROI and prove brand impact (36:37) - – Super Bowl ad, Michael Lewis podcast, and tying brand to pipeline (41:22) - – How to budget for experiments and get CFO/CEO buy-in (42:37) - – Building a courageous team: culture, process, and psychological safety (45:37) - – Gong Labs: Turning product data into content with staying power (48:37) - – Product + marketing alignment: the real unlock (50:07) - – Where AI fits in the future of courageous marketing (52:27) - – Udi’s book Courageous Marketing (and why you should go read it) Send guest pitches and ideas to hi@exitfive.com Join the Exit Five Newsletter here: https://www.exitfive.com/newsletter Check out the Exit Five job board: https://jobs.exitfive.com/ Become an Exit Five member: https://community.exitfive.com/checkout/exit-five-membership *** Today’s episode is brought to you by Grammarly . Ever have one of those weeks where you spent more time replying to Slack and email than doing actual marketing work? You’re not alone. The average marketing team spends 28+ hours a week just keeping up with comms. That leads to burnout, frustration, and a whole lot of performative productivity that doesn’t actually move the needle. AI-fluent marketing teams are changing that. Grammarly’s 2025 Productivity Shift Report shows how they’re using AI to: – Cut down on back-and-forth – Automate content, research, and reporting – Eliminate busywork – Make space for strategy We’re marketers because we love crafting campaigns, driving revenue, and proving impact – not spending all day buried in messages. Get the report and see how top teams are making AI actually useful. Visit go.grammarly.com/exitfive to grab it. *** Thanks to my friends at hatch.fm for producing this episode and handling all of the Exit Five podcast production. They give you unlimited podcast editing and strategy for your B2B podcast. Get unlimited podcast editing and on-demand strategy for one low monthly cost. Just upload your episode, and they take care of the rest. Visit hatch.fm to learn more…

B2B Marketing with Dave Gerhardt

1
The Role of Product Marketing in B2B: Strategies, Tools, and Metrics for Success 53:06

15 روز پیش53:06

53:06

#236: Product Marketing | Product marketers are no strangers to change. Whether it’s navigating new responsibilities, proving impact to leadership, or balancing short-term wins with long-term strategy, the role is constantly evolving - and in 2025, that evolution is only accelerating. This Exit Five Live session is built to help you stay ahead. Dave sits down with Natalie Marcotullio (Head of Growth & Product Marketing at Navattic ), Jason Oakley (Founder of Productive PMM ), and Eric Holland (Senior PMM at Betterworks and Co-Founder of DemoDash) for a tactical discussion on how to sharpen your skills, adapt to a shifting landscape, and deliver measurable impact. They cover: What a successful product marketing function looks like in B2B Tools, frameworks, and metrics that actually matter How to align with sales and customer success Trends to watch in 2025 and beyond Timestamps (00:00) - – Intro to Natalie, Jason, and Eric (03:33) - – Why product marketing is the most important function in B2B marketing (05:23) - – Defining the role: What should product marketing actually own? (07:33) - – How PMM impacts revenue, growth, and pipeline (09:03) - – Differentiation: What it really takes and why most companies get it wrong (11:33) - – Real examples of effective positioning in crowded markets (16:03) - – What bad product marketing looks like (17:33) - – Why PMMs need to market the product more (and not just during launches) (20:33) - – Launch marketing, momentum, and creating "marketable moments" (22:33) - – Why PMM charters don’t work - and what to do instead (24:33) - – How to measure product marketing impact (with or without KPIs) (32:07) - – Tying assets and enablement to revenue (33:37) - – Tracking usage without a big tech stack (36:37) - – Who owns positioning: PMM vs brand? (38:37) - – How to shine as a PMM in a sales-led org (43:07) - – The death of one-pagers and what to use instead (45:37) - – What to look for when hiring a great product marketer Send guest pitches and ideas to hi@exitfive.com Join the Exit Five Newsletter here: https://www.exitfive.com/newsletter Check out the Exit Five job board: https://jobs.exitfive.com/ Become an Exit Five member: https://community.exitfive.com/checkout/exit-five-membership *** Today’s episode is brought to you by Grammarly . Ever have one of those weeks where you spent more time replying to Slack and email than doing actual marketing work? You’re not alone. The average marketing team spends 28+ hours a week just keeping up with comms. That leads to burnout, frustration, and a whole lot of performative productivity that doesn’t actually move the needle. AI-fluent marketing teams are changing that. Grammarly’s 2025 Productivity Shift Report shows how they’re using AI to: – Cut down on back-and-forth – Automate content, research, and reporting – Eliminate busywork – Make space for strategy We’re marketers because we love crafting campaigns, driving revenue, and proving impact – not spending all day buried in messages. Get the report and see how top teams are making AI actually useful. Visit go.grammarly.com/exitfive to grab it. *** Thanks to my friends at hatch.fm for producing this episode and handling all of the Exit Five podcast production. They give you unlimited podcast editing and strategy for your B2B podcast. Get unlimited podcast editing and on-demand strategy for one low monthly cost. Just upload your episode, and they take care of the rest. Visit hatch.fm to learn more…

B2B Marketing with Dave Gerhardt

1
The 7 Marketing Metrics Every B2B Leader Should Report On 43:33

18 روز پیش43:33

43:33

#235: Strategy |In this episode, Matt sits down with Aditya Vempaty, VP of Marketing at MoEngage , to talk about a topic every marketing leader has wrestled with: reporting on the right metrics. Aditya has led marketing at companies like Nutanix, Amplitude, and Synthego - and he’s learned how to build dashboards and reporting frameworks that actually communicate marketing’s impact across leadership, sales, and finance. Matt and Aditya cover: Why marketing metrics should translate performance into a common language the business understands The four buckets of metrics every B2B team should track How often you should be reporting on metrics The exact 7 metrics Aditya uses to report up, down, and across the org Timestamps (00:00) - – Intro to Aditya (03:45) - – Why communicating marketing’s impact is a challenge for many teams (06:21) - – The importance of using a common language when reporting to leadership (08:59) - – Breaking marketing metrics into four key buckets (12:14) - – How pipeline coverage connects marketing to revenue (14:43) - – Reporting on efficiency: CAC, cost per opportunity, and more (17:58) - – The role of awareness metrics and how to contextualize them (21:55) - – How marketing and sales alignment can be measured effectively (24:24) - – The 7 core marketing metrics Aditya reports on regularly (28:07) - – How often should marketing be reporting metrics? (30:51) - – Dashboards, recurring meetings, and what execs actually care about (33:43) - – Advice for first-time marketing leaders on building reporting habits (35:57) - – Why clarity beats complexity when it comes to data (38:39) - – Final thoughts Send guest pitches and ideas to hi@exitfive.com Join the Exit Five Newsletter here: https://www.exitfive.com/newsletter Check out the Exit Five job board: https://jobs.exitfive.com/ Become an Exit Five member: https://community.exitfive.com/checkout/exit-five-membership *** Today’s episode is brought to you by Grammarly . Ever have one of those weeks where you spent more time replying to Slack and email than doing actual marketing work? You’re not alone. The average marketing team spends 28+ hours a week just keeping up with comms. That leads to burnout, frustration, and a whole lot of performative productivity that doesn’t actually move the needle. AI-fluent marketing teams are changing that. Grammarly’s 2025 Productivity Shift Report shows how they’re using AI to: – Cut down on back-and-forth – Automate content, research, and reporting – Eliminate busywork – Make space for strategy We’re marketers because we love crafting campaigns, driving revenue, and proving impact – not spending all day buried in messages. Get the report and see how top teams are making AI actually useful. Visit go.grammarly.com/exitfive to grab it. *** Thanks to my friends at hatch.fm for producing this episode and handling all of the Exit Five podcast production. They give you unlimited podcast editing and strategy for your B2B podcast. Get unlimited podcast editing and on-demand strategy for one low monthly cost. Just upload your episode, and they take care of the rest. Visit hatch.fm to learn more…

B2B Marketing with Dave Gerhardt

1
Mastering Messaging, Copy, and Clarity with Emma Stratton 53:20

22 روز پیش53:20

53:20

#234: Messaging | In this episode, Dave sits down with Emma Stratton , founder of Punchy , to break down what great B2B messaging actually looks like - and how to get it right. Emma has worked with hundreds of B2B tech companies to sharpen their positioning, eliminate vague copy, and train marketing teams to write with clarity and impact. They cover what makes messaging actually resonate and how to spot and fix abstract or weak copy. They also dive into Emma’s process for creating message-market fit, doing customer research, and working with execs and cross-functional teams. And BONUS: they spend the last 20 minutes talking about personal development, productivity, journaling, and managing your mental energy to be a better marketer (and human). Dave and Emma also cover: How to go from vague to punchy by writing with specificity and buyer empathy Why most B2B messaging falls flat and how to avoid the “sea of sameness” How to use customer interviews, sales calls, and concrete language to create strong messaging Why writing, meditation, and personal rituals are so important for creative energy Timestamps (00:00) - – Intro to Emma (04:38) - – What makes B2B messaging actually good (08:20) - – Common messaging mistakes (and why "clarity > clever") (11:18) - – Positioning vs. messaging: what’s the difference? (15:31) - – Why it's hard to name great B2B marketing examples (17:55) - – How to sharpen weak messaging and fix vague positioning statements (21:03) - – Simplifying complex products without dumbing it down (25:17) - – How to write for buyers (not just execs) (28:49) - – Using customer interviews and research to build strong messaging (33:27) - – Standing out in a crowded, buzzword-filled market (36:11) - – How storytelling fits into B2B messaging (39:17) - – Messaging advice for early-stage founders and startups (42:32) - – How often should you revisit and update messaging? (44:42) - – Productivity, managing your energy, and staying focused (47:57) - – Journaling, mindfulness, and being intentional with your time (51:52) - – Final takeaways Send guest pitches and ideas to hi@exitfive.com Join the Exit Five Newsletter here: https://www.exitfive.com/newsletter Check out the Exit Five job board: https://jobs.exitfive.com/ Become an Exit Five member: https://community.exitfive.com/checkout/exit-five-membership *** Today’s episode is brought to you by Grammarly . Ever have one of those weeks where you spent more time replying to Slack and email than doing actual marketing work? You’re not alone. The average marketing team spends 28+ hours a week just keeping up with comms. That leads to burnout, frustration, and a whole lot of performative productivity that doesn’t actually move the needle. AI-fluent marketing teams are changing that. Grammarly’s 2025 Productivity Shift Report shows how they’re using AI to: – Cut down on back-and-forth – Automate content, research, and reporting – Eliminate busywork – Make space for strategy We’re marketers because we love crafting campaigns, driving revenue, and proving impact – not spending all day buried in messages. Get the report and see how top teams are making AI actually useful. Visit go.grammarly.com/exitfive to grab it. *** Thanks to my friends at hatch.fm for producing this episode and handling all of the Exit Five podcast production. They give you unlimited podcast editing and strategy for your B2B podcast. Get unlimited podcast editing and on-demand strategy for one low monthly cost. Just upload your episode, and they take care of the rest. Visit hatch.fm to learn more…

B2B Marketing with Dave Gerhardt

1
Inside Exit Five: How We Doubled Community Growth in Under a Year (with Matt Carnevale) 1:01:35

25 روز پیش1:01:35

1:01:35

#233: Inside Exit Five | In this episode, Matt Carnevale (Head of Community at Exit Five ) joins the team at Circle to break down how we’ve doubled Exit Five community membership and boosted engagement—all by treating Exit Five like a product. He shares our playbook: audience growth, engagement systems, how we use member feedback to shape what we build, and why “curate, don’t create” has been key to scaling. If you’re running (or joining) a B2B community, this is how you make it work. Matt covers: Why we think of community like a product, not just a channel How Exit Five grew community membership over 100% in under a year The systems we use to drive 40% monthly active user engagement The power of “tripwires,” onboarding, and member matchmaking How feedback loops shape what we build Timestamps (00:00) - – Intro to Matt (04:03) - – Exit Five’s approach to community (06:33) - – What it means to treat community like a product (10:33) - – Why audience is the foundation of community growth (13:33) - – How Exit Five builds and converts audience from LinkedIn (16:33) - – Using content tripwires to drive signups (18:33) - – Offers that work: Why we use a 7-day free trial (21:33) - – How Exit Five got started as a paid community (24:33) - – The product mindset: build, test, iterate (28:37) - – Using member feedback to drive product decisions (30:37) - – Real example: member matchmaking feature (32:37) - – Promoting new community features like product launches (35:37) - – How we drive 40% monthly active usage (37:37) - – The value of member-led events and how we do them (40:37) - – Other plays: tagging experts, matchmaking, onboarding (43:37) - – Why self-promo was hurting our community and what changed when we cut it (45:37) - – Final takeaways + advice for small communities (49:37) - – Audience Q&A: re-engagement, matchmaking, content cadence Send guest pitches and ideas to hi@exitfive.com Join the Exit Five Newsletter here: https://www.exitfive.com/newsletter Check out the Exit Five job board: https://jobs.exitfive.com/ Become an Exit Five member: https://community.exitfive.com/checkout/exit-five-membership *** Today’s episode is brought to you by Grammarly . Ever have one of those weeks where you spent more time replying to Slack and email than doing actual marketing work? You’re not alone. The average marketing team spends 28+ hours a week just keeping up with comms. That leads to burnout, frustration, and a whole lot of performative productivity that doesn’t actually move the needle. AI-fluent marketing teams are changing that. Grammarly’s 2025 Productivity Shift Report shows how they’re using AI to: – Cut down on back-and-forth – Automate content, research, and reporting – Eliminate busywork – Make space for strategy We’re marketers because we love crafting campaigns, driving revenue, and proving impact – not spending all day buried in messages. Get the report and see how top teams are making AI actually useful. Visit go.grammarly.com/exitfive to grab it. *** Thanks to my friends at hatch.fm for producing this episode and handling all of the Exit Five podcast production. They give you unlimited podcast editing and strategy for your B2B podcast. Get unlimited podcast editing and on-demand strategy for one low monthly cost. Just upload your episode, and they take care of the rest. Visit hatch.fm to learn more…

B2B Marketing with Dave Gerhardt

1
How Marketers Can Be Better Partners with Sales (with Jen Allen-Knuth) 54:20

29 روز پیش54:20

54:20

#232: Sales | Dave sits down with Jen Allen-Knuth , founder of DemandJen. Jen shares her insights from her 15+ years in B2B Sales, from managing a quota to building great working relationships with marketing. Jen and Dave cover: Co-creating content with Marketing and Sales that drives better customer engagement and grows your pipeline How Jen successfully built her audience using video on LinkedIn and leveraged it to start DemandJen How companies should focus on genuine diversity efforts rather than superficial inclusivity Timestamps (00:00) - – Intro to Jen (07:43) - – Why you should have a mentor and how to get one (09:33) - – Sales experiences and becoming a Chief Evangelist (13:04) - – Making the leap from side hustle to full-time (17:31) - – Why your career experiences should be diverse (21:59) - – The shallow impact of diversity panels (26:03) - – How Jen built her personal brand (29:24) - – Creating unscripted content that’s still clear (32:56) - – Being authentic in marketing (37:51) - – Don’t use templates for customer conversations (44:13) - – Strong relationships between product marketing and sales (45:00) - – Being customer-centric (50:22) - – Why you need to be a good storyteller (52:11) - – Challenges of data analysis Send guest pitches and ideas to hi@exitfive.com Join the Exit Five Newsletter here: https://www.exitfive.com/newsletter Check out the Exit Five job board: https://jobs.exitfive.com/ Become an Exit Five member: https://community.exitfive.com/checkout/exit-five-membership *** Today’s episode is brought to you by Grammarly . Ever have one of those weeks where you spent more time replying to Slack and email than doing actual marketing work? You’re not alone. The average marketing team spends 28+ hours a week just keeping up with comms. That leads to burnout, frustration, and a whole lot of performative productivity that doesn’t actually move the needle. AI-fluent marketing teams are changing that. Grammarly’s 2025 Productivity Shift Report shows how they’re using AI to: – Cut down on back-and-forth – Automate content, research, and reporting – Eliminate busywork – Make space for strategy We’re marketers because we love crafting campaigns, driving revenue, and proving impact – not spending all day buried in messages. Get the report and see how top teams are making AI actually useful. Visit go.grammarly.com/exitfive to grab it. *** Thanks to my friends at hatch.fm for producing this episode and handling all of the Exit Five podcast production. They give you unlimited podcast editing and strategy for your B2B podcast. Get unlimited podcast editing and on-demand strategy for one low monthly cost. Just upload your episode, and they take care of the rest. Visit hatch.fm to learn more…

B2B Marketing with Dave Gerhardt

1
We Audited 100+ B2B Websites – Here's What We Learned (with Talia Wolf) 53:05

۵ weeks پیش53:05

53:05

#230: Messaging | In this episode, Matt sits down with Talia Wolf , founder and CEO of GetUplift , to unpack what’s really wrong with most B2B websites – and how to fix it. After reviewing 100+ member-submitted sites from the Exit Five community, Talia shares what she sees over and over again: messaging that’s too focused on the product, poor design flow, and a lack of real customer understanding. Matt and Talia cover: Why most B2B sites focus too much on features and not enough on buyer emotion How to use emotional targeting and customer research to write copy that converts The biggest design mistakes B2B marketers are making (and how to fix them) How to get stakeholder buy-in for website changes Why great websites start with strong product marketing Timestamps (00:00) - – Intro to Talia (03:37) - – Why most B2B websites fail to convert (06:03) - – The common thread across 100+ website reviews from Exit Five members (08:48) - – Why focusing on features instead of emotion kills conversions (11:36) - – What is emotional targeting (and how to actually use it)? (14:51) - – The power of customer research in website optimization (18:13) - – How to apply emotional triggers to your homepage copy (21:42) - – Mistakes B2B companies make with above-the-fold content (24:44) - – Why you should write copy before designing the site (29:05) - – Structuring your site around buyer intent and behavior (32:22) - – How to get internal buy-in for messaging and UX changes (35:39) - – The difference between product marketing and “just copywriting” (38:55) - – The role of hierarchy, visual flow, and CTA placement (42:21) - – When to simplify and when to educate on B2B websites (45:43) - – Final takeaways and practical steps to start improving your site Send guest pitches and ideas to hi@exitfive.com Join the Exit Five Newsletter here: https://www.exitfive.com/newsletter Check out the Exit Five job board: https://jobs.exitfive.com/ Become an Exit Five member: https://community.exitfive.com/checkout/exit-five-membership *** Today’s episode is brought to you by Grammarly . Ever have one of those weeks where you spent more time replying to Slack and email than doing actual marketing work? You’re not alone. The average marketing team spends 28+ hours a week just keeping up with comms. That leads to burnout, frustration, and a whole lot of performative productivity that doesn’t actually move the needle. AI-fluent marketing teams are changing that. Grammarly’s 2025 Productivity Shift Report shows how they’re using AI to: – Cut down on back-and-forth – Automate content, research, and reporting – Eliminate busywork – Make space for strategy We’re marketers because we love crafting campaigns, driving revenue, and proving impact – not spending all day buried in messages. Get the report and see how top teams are making AI actually useful. Visit go.grammarly.com/exitfive to grab it. *** Thanks to my friends at hatch.fm for producing this episode and handling all of the Exit Five podcast production. They give you unlimited podcast editing and strategy for your B2B podcast. Get unlimited podcast editing and on-demand strategy for one low monthly cost. Just upload your episode, and they take care of the rest. Visit hatch.fm to learn more…

B2B Marketing with Dave Gerhardt

1
Inside the Minds of Top CMOs: What’s Working, What’s Not, and How the CMO Role is Evolving in B2B Marketing 1:01:09

۵ weeks پیش1:01:09

1:01:09

#229: Marketing Leadership | In this episode, Dave sits down with Megan Lueders (CMO at Sonatype ), Ido Mart (CMO at Manychat ), and Kimberly Storin (CMO at Zayo ) for a live CMO panel discussion at Exit Five’s Austin marketing meetup. These marketing leaders share what’s working what’s not in B2B marketing today and how the role of the CMO is evolving. Dave, Megan, Ido, and Kimberly cover: What every new CMO needs to know about leading a marketing org How to align with CEOs, CFOs, and key stakeholders to drive business impact The biggest marketing shifts happening right now (and what’s no longer working) How to prove marketing’s impact in the era of efficiency Timestamps (00:00) - – Introduction to the CMO panel (03:45) - – The evolving role of the CMO in 2025 (07:11) - – The biggest challenges marketing leaders face today (10:18) - – How to align marketing with CEOs, CFOs, and key stakeholders (13:53) - – What every new CMO needs to know when stepping into the role (17:28) - – The marketing strategies that are working right now (and what’s not) (21:15) - – Why B2B marketing is more emotional than most people realize (25:45) - – How to prove marketing’s impact in a data-driven, efficiency-focused era (29:27) - – The shift from demand gen to brand-led growth (32:52) - – The role of storytelling and positioning in B2B marketing success (37:07) - – Building a high-performing marketing team and the skills CMOs need today (40:47) - – Key takeaways and final advice for marketing leaders Send guest pitches and ideas to hi@exitfive.com Join the Exit Five Newsletter here: https://www.exitfive.com/newsletter Check out the Exit Five job board: https://jobs.exitfive.com/ Become an Exit Five member: https://community.exitfive.com/checkout/exit-five-membership *** Today’s episode is brought to you by Grammarly . Ever have one of those weeks where you spent more time replying to Slack and email than doing actual marketing work? You’re not alone. The average marketing team spends 28+ hours a week just keeping up with comms. That leads to burnout, frustration, and a whole lot of performative productivity that doesn’t actually move the needle. AI-fluent marketing teams are changing that. Grammarly’s 2025 Productivity Shift Report shows how they’re using AI to: – Cut down on back-and-forth – Automate content, research, and reporting – Eliminate busywork – Make space for strategy We’re marketers because we love crafting campaigns, driving revenue, and proving impact – not spending all day buried in messages. Get the report and see how top teams are making AI actually useful. Visit go.grammarly.com/exitfive to grab it. *** Thanks to my friends at hatch.fm for producing this episode and handling all of the Exit Five podcast production. They give you unlimited podcast editing and strategy for your B2B podcast. Get unlimited podcast editing and on-demand strategy for one low monthly cost. Just upload your episode, and they take care of the rest. Visit hatch.fm to learn more…

B2B Marketing with Dave Gerhardt

1
LinkedIn Ads & Strategy for B2B with Anthony Blatner 44:29

۶ weeks پیش44:29

44:29

#228: LinkedIn Strategy | Anthony is one of the nine LinkedIn Certified Marketing Experts in North America. He’s also the Managing Director of Speedwork , a B2B LinkedIn Marketing Agency, and hosts the LinkedIn Ads Radio Podcast . He and Dave discuss LinkedIn Ad Creative & Consistent Branding Thought Leader Ads & Organic Reach Niche Audiences & Custom Content Nurture Campaigns Expert LinkedIn Ads Tips Timestamps (00:00) - - Intro to Anthony Blatner (08:53) - - Focusing on LinkedIn and Future Expansion (12:18) - - Effective Social Media Advertising and Organic Content (15:42) - - The Overlooked Importance of Creative Content in Advertising (17:50) - - Targeting Personas with Top-of-Funnel Ads (24:06) - - Creating Unique and Targeted Content: Pros and Cons (25:22) - - Lead Generation Strategies for Small Budgets (29:35) - - Effective Funnel Strategies for Small Budgets (33:04) - - Using Paid Advertising and Lead Magnets to Grow Your Newsletter (37:57) - - Building Long-Term Memory with Consistent Branding in Marketing (40:18) - - The Power of Narrow Focus for Audience Growth (43:25) - - Content Planning Based on Sales Cycle Length (45:14) - - Connecting with Anthony Blatner on LinkedIn Send guest pitches and ideas to hi@exitfive.com Join the Exit Five Newsletter here: https://www.exitfive.com/newsletter Check out the Exit Five job board: https://jobs.exitfive.com/ Become an Exit Five member: https://community.exitfive.com/checkout/exit-five-membership *** Today’s episode is brought to you by Grammarly . Ever have one of those weeks where you spent more time replying to Slack and email than doing actual marketing work? You’re not alone. The average marketing team spends 28+ hours a week just keeping up with comms. That leads to burnout, frustration, and a whole lot of performative productivity that doesn’t actually move the needle. AI-fluent marketing teams are changing that. Grammarly’s 2025 Productivity Shift Report shows how they’re using AI to: – Cut down on back-and-forth – Automate content, research, and reporting – Eliminate busywork – Make space for strategy We’re marketers because we love crafting campaigns, driving revenue, and proving impact – not spending all day buried in messages. Get the report and see how top teams are making AI actually useful. Visit go.grammarly.com/exitfive to grab it. *** Thanks to my friends at hatch.fm for producing this episode and handling all of the Exit Five podcast production. They give you unlimited podcast editing and strategy for your B2B podcast. Get unlimited podcast editing and on-demand strategy for one low monthly cost. Just upload your episode, and they take care of the rest. Visit hatch.fm to learn more…

B2B Marketing with Dave Gerhardt

1
The B2B Event Playbook: Building Revenue-Driving Events in 2025 54:16

۶ weeks پیش54:16

54:16

#227: Events | In this episode, Dave hosts a live Exit Five session with Zuddl and panelists Stephanie Christensen (Event Marketing Leader) and Kristina DeBrito (Director of Strategic Events at Iterable ) to break down how B2B marketers should be thinking about events in 2025. From small VIP dinners to large customer conferences, events are making a big comeback—but without a solid strategy, they can be a massive waste of budget. Dave, Stephanie, and Kristina cover: The key metrics to track to prove event ROI in 2025 How to get executive and stakeholder buy-in for your event strategy What’s working in B2B events right now (and what’s not) How to follow up post-event to drive engagement and pipeline Timestamps (00:00) - – Intro to Stephanie and Kristina (03:48) - – Why events are making a big comeback in B2B marketing (07:15) - – The biggest mistakes marketers make when planning events (10:03) - – How to align your event strategy with business goals (12:48) - – The key metrics to track for proving event ROI (16:00) - – How to get buy-in from executives and key stakeholders (19:13) - – What’s working right now in B2B events (and what’s not) (23:29) - – The role of micro-events, VIP dinners, and executive meetups (27:47) - – Sponsoring vs. hosting your own event — how to decide (32:07) - – The importance of post-event follow-up and engagement (35:49) - – Virtual events: lessons learned and how they fit into 2025 strategies (39:42) - – Live Q&A: Expert answers to audience event strategy questions (45:07) - – Final takeaways on making B2B events worth the investment Send guest pitches and ideas to hi@exitfive.com Join the Exit Five Newsletter here: https://www.exitfive.com/newsletter Check out the Exit Five job board: https://jobs.exitfive.com/ Become an Exit Five member: https://community.exitfive.com/checkout/exit-five-membership *** Today’s episode is brought to you by Grammarly . Ever have one of those weeks where you spent more time replying to Slack and email than doing actual marketing work? You’re not alone. The average marketing team spends 28+ hours a week just keeping up with comms. That leads to burnout, frustration, and a whole lot of performative productivity that doesn’t actually move the needle. AI-fluent marketing teams are changing that. Grammarly’s 2025 Productivity Shift Report shows how they’re using AI to: – Cut down on back-and-forth – Automate content, research, and reporting – Eliminate busywork – Make space for strategy We’re marketers because we love crafting campaigns, driving revenue, and proving impact – not spending all day buried in messages. Get the report and see how top teams are making AI actually useful. Visit go.grammarly.com/exitfive to grab it. *** Thanks to my friends at hatch.fm for producing this episode and handling all of the Exit Five podcast production. They give you unlimited podcast editing and strategy for your B2B podcast. Get unlimited podcast editing and on-demand strategy for one low monthly cost. Just upload your episode, and they take care of the rest. Visit hatch.fm to learn more…

B2B Marketing with Dave Gerhardt

1
What’s Your One Key Message? Mastering B2B Messaging & Copywriting with Diane Wiredu, Founder of Lion Words 49:57

۷ weeks پیش49:57

49:57

#226: Messaging | In this episode, Dave sits down with Diane Wiredu, messaging expert and founder of Lion Words, a consultancy that helps B2B tech and SaaS companies achieve message-market fit so they can stand out, market more effectively, and sell more. Diane breaks down why most B2B messaging falls flat, how to fix it, and why messaging is more than just copy—it’s the bridge between positioning and execution. Dave and Diane cover: The difference between positioning and messaging (and why both matter) How to create a messaging strategy that actually resonates Why most B2B messaging sucks and how to fix it How to structure homepage messaging for maximum impact How to get the most value from customer research for copywriting Timestamps (00:00) - – Intro to Diane (03:43) - – What is message-market fit and why does it matter? (06:57) - – The biggest messaging mistakes B2B companies make (09:23) - – The difference between positioning and messaging (and why both matter) (12:51) - – How to create a messaging strategy that actually resonates (16:08) - – Signs your messaging isn’t working and how to fix it (19:42) - – The role of customer research in B2B messaging (23:15) - – How to structure a homepage message hierarchy that converts (28:33) - – What makes a great value proposition vs. a generic one (31:07) - – How to test and validate your messaging with real customers (34:51) - – Why messaging needs to be clear, not clever (38:22) - – Common struggles B2B teams face when implementing new messaging (41:58) - – Final takeaways Send guest pitches and ideas to hi@exitfive.com Join the Exit Five Newsletter here: https://www.exitfive.com/newsletter Check out the Exit Five job board: https://jobs.exitfive.com/ Become an Exit Five member: https://community.exitfive.com/checkout/exit-five-membership *** Today’s episode is brought to you by Grammarly . Ever have one of those weeks where you spent more time replying to Slack and email than doing actual marketing work? You’re not alone. The average marketing team spends 28+ hours a week just keeping up with comms. That leads to burnout, frustration, and a whole lot of performative productivity that doesn’t actually move the needle. AI-fluent marketing teams are changing that. Grammarly’s 2025 Productivity Shift Report shows how they’re using AI to: – Cut down on back-and-forth – Automate content, research, and reporting – Eliminate busywork – Make space for strategy We’re marketers because we love crafting campaigns, driving revenue, and proving impact – not spending all day buried in messages. Get the report and see how top teams are making AI actually useful. Visit go.grammarly.com/exitfive to grab it. *** Thanks to my friends at hatch.fm for producing this episode and handling all of the Exit Five podcast production. They give you unlimited podcast editing and strategy for your B2B podcast. Get unlimited podcast editing and on-demand strategy for one low monthly cost. Just upload your episode, and they take care of the rest. Visit hatch.fm to learn more…

B2B Marketing with Dave Gerhardt

1
Content, Community, and Building a 200,000+ B2B Audience with Dave 49:43

۷ weeks پیش49:43

49:43

#225: Q&A with Dave | In this episode, Dave joins Ross Hudgens on Content and Conversation: Organic Growth Insights from Siege Media to break down content strategy, brand building, and why organic marketing is the foundation of great B2B marketing. Dave shares his journey from marketing leader to building Exit Five and explains why community-driven content is the key to sustainable growth. Dave and Ross cover: How organic content and SEO fit into a modern B2B marketing strategy The power of LinkedIn, podcasts, and community for long-term brand growth How to turn content into a flywheel that drives awareness, engagement, and revenue Timestamps (00:00) - – Intro to Dave (07:15) - – Why organic content is the foundation of a great marketing strategy (09:43) - – The role of SEO in B2B marketing (12:58) - – How brands can balance paid marketing with organic content (16:10) - – The power of LinkedIn and why marketers should prioritize personal branding (19:42) - – Why podcasts are an underrated channel for brand-building (23:23) - – How to build an audience and turn content into a long-term flywheel (29:09) - – The connection between community and content marketing (32:48) - – How Exit Five grew into a marketing community (36:42) - – The biggest mistakes B2B companies make with content marketing (40:59) - – How to measure content success beyond just traffic and rankings (44:47) - – Advice for marketers looking to build influence in their industry (48:04) - – Final thoughts Send guest pitches and ideas to hi@exitfive.com Join the Exit Five Newsletter here: https://www.exitfive.com/newsletter Check out the Exit Five job board: https://jobs.exitfive.com/ Become an Exit Five member: https://community.exitfive.com/checkout/exit-five-membership *** Today’s episode is brought to you by Grammarly . Ever have one of those weeks where you spent more time replying to Slack and email than doing actual marketing work? You’re not alone. The average marketing team spends 28+ hours a week just keeping up with comms. That leads to burnout, frustration, and a whole lot of performative productivity that doesn’t actually move the needle. AI-fluent marketing teams are changing that. Grammarly’s 2025 Productivity Shift Report shows how they’re using AI to: – Cut down on back-and-forth – Automate content, research, and reporting – Eliminate busywork – Make space for strategy We’re marketers because we love crafting campaigns, driving revenue, and proving impact – not spending all day buried in messages. Get the report and see how top teams are making AI actually useful. Visit go.grammarly.com/exitfive to grab it. *** Thanks to my friends at hatch.fm for producing this episode and handling all of the Exit Five podcast production. They give you unlimited podcast editing and strategy for your B2B podcast. Get unlimited podcast editing and on-demand strategy for one low monthly cost. Just upload your episode, and they take care of the rest. Visit hatch.fm to learn more…

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مشابه B2B Marketing with Dave Gerhardt

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B2B Marketing with Dave Gerhardt « » New From Exit Five: Introducing Our 8 Week Marketing Leadership Accelerator

New From Exit Five: Introducing Our 8 Week Marketing Leadership Accelerator

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مشابه B2B Marketing with Dave Gerhardt

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B2B Marketing with Dave Gerhardt « »
New From Exit Five: Introducing Our 8 Week Marketing Leadership Accelerator