How Marketers Can Be Better Partners with Sales (with Jen Allen-Knuth)

B2B Marketing with Dave Gerhardt

#232: Sales | Dave sits down with Jen Allen-Knuth, founder of DemandJen. Jen shares her insights from her 15+ years in B2B Sales, from managing a quota to building great working relationships with marketing.

Jen and Dave cover:

• Co-creating content with Marketing and Sales that drives better customer engagement and grows your pipeline
• How Jen successfully built her audience using video on LinkedIn and leveraged it to start DemandJen
• How companies should focus on genuine diversity efforts rather than superficial inclusivity

Timestamps

• (00:00) - – Intro to Jen
• (07:21) - – Why you should have a mentor and how to get one
• (09:11) - – Sales experiences and becoming a Chief Evangelist
• (12:42) - – Making the leap from side hustle to full-time
• (17:09) - – Why your career experiences should be diverse
• (21:41) - – The shallow impact of diversity panels
• (25:45) - – How Jen built her personal brand
• (29:06) - – Creating unscripted content that’s still clear
• (32:38) - – Being authentic in marketing
• (37:33) - – Don’t use templates for customer conversations
• (43:55) - – Strong relationships between product marketing and sales
• (44:42) - – Being customer-centric
• (50:04) - – Why you need to be a good storyteller
• (51:53) - – Challenges of data analysis

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