#157: Brand | Creating Irresistible LinkedIn Posts, Creating Real-Time Feedback Loops, and What It Means To Be Authentic with Adam Robinson, CEO of Retention.com

B2B Marketing with Dave Gerhardt

Player FM - Internet Radio Done Right

11 subscribers

اضافه شده در three سال پیش

محتوای ارائه شده توسط Exit Five and Dave Gerhardt. تمام محتوای پادکست شامل قسمت‌ها، گرافیک‌ها و توضیحات پادکست مستقیماً توسط Exit Five and Dave Gerhardt یا شریک پلتفرم پادکست آن‌ها آپلود و ارائه می‌شوند. اگر فکر می‌کنید شخصی بدون اجازه شما از اثر دارای حق نسخه‌برداری شما استفاده می‌کند، می‌توانید روندی که در اینجا شرح داده شده است را دنبال کنید.https://fa.player.fm/legal

We Have The Receipts

1
Battle Camp S1: Reality Rivalries with Dana Moon & QT 1:00:36

۸ روز پیش1:00:36

پخش در آینده

لیست ها

پسندیدن

دوست داشته شد

1:00:36

Do you have fond childhood memories of summer camp? For a chance at $250,000, campers must compete in a series of summer camp-themed challenges to prove that they are unbeatable, unhateable, and unbreakable. Host Chris Burns is joined by the multi-talented comedian Dana Moon to recap the first five episodes of season one of Battle Camp . Plus, Quori-Tyler (aka QT) joins the podcast to dish on the camp gossip, team dynamics, and the Watson to her Sherlock Holmes. Leave us a voice message at www.speakpipe.com/WeHaveTheReceipts Text us at (929) 487-3621 DM Chris @FatCarrieBradshaw on Instagram Follow We Have The Receipts wherever you listen, so you never miss an episode. Listen to more from Netflix Podcasts.…

حدود یک سال پیش 50:18

MP3•خانه قسمت

Dave sits down with Adam Robinson, CEO of Retention.com, to go behind the scenes on how he creates so much killer content on LinkedIn and has used his platform to scale not one, but two start ups to over $1m in ARR.

Adam and Dave cover:

Adam’s focus on creating engaging content that’s authentic
Using LinkedIn’s quick feedback loops to refine your marketing strategy
The patience required to achieve successful content market fit

Timestamps

(00:00) - - Intro
(07:00) - - The Four Steps to the Epiphany
(10:39) - - Inbound-Led Outbound
(11:27) - - Getting your Podcast and LinkedIn Content in Sync
(15:33) - - How Adam Manages Being CEO of Two Startups
(18:02) - - What Happens When You Build a Dedicated Audience
(21:46) - - Handling the Pressure of Having a Big Audience
(26:13) - - Achieving Content Market Fit with a Ghostwriter
(31:34) - - Using LinkedIn Templates
(32:48) - - Benefits and Drawbacks of Using a Ghostwriter
(37:23) - - Why Engagement is the Most Important Part Of Your Content Strategy
(39:44) - - Getting Creative to Grow
(42:30) - - Behind the Scenes of How Adam Handles Posting on LinkedIn
(44:58) - - The Relationship Between Business and Personal Growth

Send guest pitches and ideas to hi@exitfive.com
Join the Exit Five Newsletter here: https://www.exitfive.com/newsletter
Check out the Exit Five job board: https://jobs.exitfive.com/
Become an Exit Five member: https://community.exitfive.com/checkout/exit-five-membership

***

This episode is brought to you by Webflow.

If you're a B2B marketer right now, you’re probably being asked to do more with less - less budget, fewer resources, tighter timelines. And you’re expected to somehow grow pipeline anyway.

That’s why more teams are switching to Webflow.

Webflow is the website experience platform that helps you consolidate your stack, reduce program spend, and move faster. Instead of juggling a dozen tools and waiting on devs, Webflow gives marketing and design teams the power to build, launch, and optimize sites all in one place.

No-code flexibility. Dev-level control. Built-in A/B testing, SEO, localization, and AI tools. It’s everything you need to turn your website into your highest-performing channel.

It’s everything you need to turn your website into your most efficient, highest-performing channel.

Check it out at webflow.com/exitfive.

255 قسمت

#Entrepreneur #Business #Marketing #Exit #B2B Marketing #Startup GoToMarket #Marketing Strategies

B2B Marketing with Dave Gerhardt

#157: Brand | Creating Irresistible LinkedIn Posts, Creating Real-Time Feedback Loops, and What It Means To Be Authentic with Adam Robinson, CEO of Retention.com

B2B Marketing with Dave Gerhardt

11 subscribers

published حدود یک سال پیش

اشتراک گذاری

MP3•خانه قسمت

Adam and Dave cover:

Adam’s focus on creating engaging content that’s authentic
Using LinkedIn’s quick feedback loops to refine your marketing strategy
The patience required to achieve successful content market fit

Timestamps

(00:00) - - Intro
(07:00) - - The Four Steps to the Epiphany
(10:39) - - Inbound-Led Outbound
(11:27) - - Getting your Podcast and LinkedIn Content in Sync
(15:33) - - How Adam Manages Being CEO of Two Startups
(18:02) - - What Happens When You Build a Dedicated Audience
(21:46) - - Handling the Pressure of Having a Big Audience
(26:13) - - Achieving Content Market Fit with a Ghostwriter
(31:34) - - Using LinkedIn Templates
(32:48) - - Benefits and Drawbacks of Using a Ghostwriter
(37:23) - - Why Engagement is the Most Important Part Of Your Content Strategy
(39:44) - - Getting Creative to Grow
(42:30) - - Behind the Scenes of How Adam Handles Posting on LinkedIn
(44:58) - - The Relationship Between Business and Personal Growth

***

This episode is brought to you by Webflow.

If you're a B2B marketer right now, you’re probably being asked to do more with less - less budget, fewer resources, tighter timelines. And you’re expected to somehow grow pipeline anyway.

That’s why more teams are switching to Webflow.

No-code flexibility. Dev-level control. Built-in A/B testing, SEO, localization, and AI tools. It’s everything you need to turn your website into your highest-performing channel.

It’s everything you need to turn your website into your most efficient, highest-performing channel.

Check it out at webflow.com/exitfive.

255 قسمت

#Entrepreneur #Business #Marketing #Exit #B2B Marketing #Startup GoToMarket #Marketing Strategies

همه قسمت ها

B2B Marketing with Dave Gerhardt

1
B2B LinkedIn Ads Playbook: What Works (and What Doesn’t) in 2025 51:49

1 day پیش51:49

51:49

#243 Linkedin Ads | In this episode, Danielle Messler sits down with Anthony Blatner (LinkedIn ads expert and certified instructor) and Tagg Bozied (Head of Brand Awareness at Docebo and award-winning B2B campaign strategist) to dig into what actually works with B2B LinkedIn ads in 2025. These two have spent years in the trenches, building campaigns for some of the most niche, high-intent B2B audiences, and they’ve got the data and real stories to back up what works (and what definitely doesn’t). Danielle, Anthony, and Tagg cover: The biggest mistakes B2B marketers make on LinkedIn and how to fix them fast Why “thought leader ads” are crushing right now and how to set them up the right way (even if you’re not Dave Gerhardt) How to measure success in brand awareness campaigns (including smart ways to use dwell time, frequency, and Google Analytics) Timestamps (00:00) - – Intro from Dave (01:59) - – Why This Isn’t Just a “Webinar” (03:27) - – Meet the Experts: Tagg Bozied and Anthony Blatner (05:38) - – Biggest Mistakes in LinkedIn Ads (08:09) - – How to Make LinkedIn Ads Stand Out (10:21) - – What to Know About Thought Leader Ads (14:42) - – What Does Success Look Like? Metrics That Matter (17:39) - – What’s a CTV Ad and Should You Try It? (20:43) - – Budgeting Tips for Niche Audiences (26:54) - – LinkedIn Lead Forms vs. Landing Pages (32:52) - – Proving ROI on Brand Awareness Campaigns (38:53) - – Reporting Tools and Stack Recommendations (41:35) - – Targeting Secrets and Retargeting Best Practices (44:57) - – How to Think About A/B Testing on LinkedIn (48:55) - – Wrap-Up + Where to Connect Send guest pitches and ideas to hi@exitfive.com Join the Exit Five Newsletter here: https://www.exitfive.com/newsletter Check out the Exit Five job board: https://jobs.exitfive.com/ Become an Exit Five member: https://community.exitfive.com/checkout/exit-five-membership *** This episode is brought to you by Webflow. If you're a B2B marketer right now, you’re probably being asked to do more with less - less budget, fewer resources, tighter timelines. And you’re expected to somehow grow pipeline anyway. That’s why more teams are switching to Webflow. Webflow is the website experience platform that helps you consolidate your stack, reduce program spend, and move faster. Instead of juggling a dozen tools and waiting on devs, Webflow gives marketing and design teams the power to build, launch, and optimize sites all in one place. No-code flexibility. Dev-level control. Built-in A/B testing, SEO, localization, and AI tools. It’s everything you need to turn your website into your highest-performing channel. It’s everything you need to turn your website into your most efficient, highest-performing channel. Check it out at webflow.com/exitfive.…

B2B Marketing with Dave Gerhardt

1
The Quiet Shift: How B2B Teams are Winning Post-SEO 52:56

۵ روز پیش52:56

52:56

#242: Content Strategy | In this episode, Danielle sits down with Brendan Hufford , founder of Growth Sprints , to talk about what actually works in content and SEO today and why most B2B strategies are broken. Brendan went from high school teacher to leading content at top SaaS companies, and now helps brands move faster and build content strategies that drive real impact. They cover: Why most SEO strategies are broken - and why retainers make it worse The content checklist that took ActiveCampaign from 200K to 240K visitors in 30 days Why the most lucrative SEO opportunities are hiding in plain sight Brendan’s "immortal newsletter" framework that cuts production time in half while doubling engagement Plus, check out the checklist Brendan mentioned in this episode here ! Timestamps (00:00) - – Intro to Brendan (04:56) - – Lessons from teaching that apply directly to marketing (07:56) - – Why Brendan left education and entered the B2B world (09:26) - – Early agency and in-house marketing experience (11:11) - – Building a defensible career: audience, trust, and network (13:31) - – The Growth Sprints model: why retainers don’t make sense (14:41) - – Content strategy in bets, not buckets (15:56) - – Why SEO still works and where it actually drives results (17:26) - – Getting deep on audience, product, and internal dynamics (19:41) - – What marketers get wrong about internal buy-in (21:41) - – Real example: what a content sprint looks like in practice (23:11) - – The power of internal linking and content refreshes (26:19) - – How Google views internal linking and user signals (29:19) - – Why technical SEO is often overrated (32:19) - – Brendan’s hot take: most SEOs aren’t marketers (33:49) - – Why the “SEO takes 6 months” narrative is flawed (35:49) - – The problem with traditional retainers and content brief models (37:19) - – The immortal newsletter: how to mix evergreen + ephemeral content (40:19) - – Naming the problem, not just the category (41:49) - – Content should do 3–5 jobs at once: how to prioritize impact (44:19) - – The real value of competitor and alternatives pages (46:49) - – How to make content more useful for sales and buyer enablement (48:19) - – Brendan’s final mindset shift: create content that earns its keep Send guest pitches and ideas to hi@exitfive.com Join the Exit Five Newsletter here: https://www.exitfive.com/newsletter Check out the Exit Five job board: https://jobs.exitfive.com/ Become an Exit Five member: https://community.exitfive.com/checkout/exit-five-membership *** This episode is brought to you by Webflow. If you're a B2B marketer right now, you’re probably being asked to do more with less - less budget, fewer resources, tighter timelines. And you’re expected to somehow grow pipeline anyway. That’s why more teams are switching to Webflow. Webflow is the website experience platform that helps you consolidate your stack, reduce program spend, and move faster. Instead of juggling a dozen tools and waiting on devs, Webflow gives marketing and design teams the power to build, launch, and optimize sites all in one place. No-code flexibility. Dev-level control. Built-in A/B testing, SEO, localization, and AI tools. It’s everything you need to turn your website into your highest-performing channel. It’s everything you need to turn your website into your most efficient, highest-performing channel. Check it out at webflow.com/exitfive.…

B2B Marketing with Dave Gerhardt

1
Email Marketing Breakdown: How to Cut Through the Noise in 2025 53:08

۸ روز پیش53:08

53:08

#241: Email Strategy | Email isn’t dead – it’s just changing fast. It’s still one of the few B2B marketing channels where you can actually own your audience and reach your ideal customers with the push of a button. In this session from the Ultimate Roast of B2B Emails, Danielle hosts Beth O’Malley (Founder, astral .), Jay Schwedelson (Founder, Subjectline.com & GURU Media Hub ), and Jaina Mistry (Director, Brand and Content Marketing at Litmus ) for a tactical session on what’s actually working in email marketing in 2025. They cover: What an effective email marketing strategy looks like today Key elements of great emails How to write irresistible subject lines All the ins and outs of deliverability and landing in the inbox Plus, they tackle a live Q&A, hot takes on open rates, resends, clickbait, personalization, and how to fix your email marketing strategy. Timestamps (00:00) - – Intro to Beth, Jay, and Jaina (04:25) - – Why bad emails are killing results (06:57) - – How to think about email beyond lead gen (09:09) - – The real problem with how B2B measures email success (10:25) - – Open rates: Are they dead or still useful? (14:49) - – Should you resend to non-openers? The great debate (19:45) - – Deliverability basics: What B2B marketers miss (23:03) - – Personalization: What actually works (and what doesn’t) (29:12) - – Why exclusion (not just segmentation) matters in email (31:27) - – AI summaries and how they’re reshaping the inbox (34:12) - – Clicks vs engagement: What you should really track (36:37) - – Why structured clicks matter more than just "more clicks" (40:22) - – How to think about email length and structure in 2025 (43:33) - – Technical tips: Avoiding clipping, formatting for mobile (45:31) - – Clickbait subject lines: Where to draw the line (47:32) - – Final advice for marketers Send guest pitches and ideas to hi@exitfive.com Join the Exit Five Newsletter here: https://www.exitfive.com/newsletter Check out the Exit Five job board: https://jobs.exitfive.com/ Become an Exit Five member: https://community.exitfive.com/checkout/exit-five-membership *** This episode is brought to you by Webflow. If you're a B2B marketer right now, you’re probably being asked to do more with less - less budget, fewer resources, tighter timelines. And you’re expected to somehow grow pipeline anyway. That’s why more teams are switching to Webflow. Webflow is the website experience platform that helps you consolidate your stack, reduce program spend, and move faster. Instead of juggling a dozen tools and waiting on devs, Webflow gives marketing and design teams the power to build, launch, and optimize sites all in one place. No-code flexibility. Dev-level control. Built-in A/B testing, SEO, localization, and AI tools. It’s everything you need to turn your website into your highest-performing channel. It’s everything you need to turn your website into your most efficient, highest-performing channel. Check it out at webflow.com/exitfive.…

B2B Marketing with Dave Gerhardt

1
Video in B2B: What Works, What Doesn’t, and Where to Start 35:09

12 روز پیش35:09

35:09

#240: Video Strategy | In this episode, Danielle sits down with Connor Lewis , founder of Studio Lewis , to talk all things B2B video - what works, what doesn’t, and how to actually get started. Connor spent years building in-house video from the ground up before going solo. Now, he works with B2B brands on high-performing video ads and he’s here to break down what he’s learned. Danielle and Connor cover: Why production value doesn’t matter as much as you think How to turn existing blog posts and webinars into watchable video What’s working on LinkedIn video in 2025 How to get started with video without hiring an agency or a full-time team Simple formats that make video approachable Timestamps (00:00) - – Intro to Connor (04:11) - – Learning video by doing: from intern to strategist (06:11) - – What’s working in B2B video on LinkedIn in 2025 (07:38) - – Three types of videos that perform best (08:59) - – Why video ads aren’t the best place to start (09:52) - – How to turn top blog posts into YouTube videos that rank (11:45) - – Using video to refresh blog content and boost SEO (12:25) - – How to use video effectively for virtual and in-person events (13:19) - – Repurposing Q&A sections from webinars into high-performing short clips (15:14) - – Creating shorts from top audience questions (16:27) - – The only parts of video that really matter (17:14) - – Why “how I” beats “how to” every time (19:06) - – The “reverse Rambo” hook format and how to use it (21:05) - – How setting and authenticity improve engagement (22:34) - – Why stiff, overproduced videos are killing your reach (25:12) - – How to get started with video if you don’t have a team or budget (27:18) - – Why marketers need to get comfortable on camera (27:40) - – Podcasts as a powerful entry point into video (28:37) - – How to test video with a simple 4-part limited series (30:13) - – Low-budget options that still convert (30:41) - – Why product marketers often make the best video collaborators (31:25) - – Final advice: don’t wait until it’s perfect, just start! Send guest pitches and ideas to hi@exitfive.com Join the Exit Five Newsletter here: https://www.exitfive.com/newsletter Check out the Exit Five job board: https://jobs.exitfive.com/ Become an Exit Five member: https://community.exitfive.com/checkout/exit-five-membership *** This episode is brought to you by Webflow. If you're a B2B marketer right now, you’re probably being asked to do more with less - less budget, fewer resources, tighter timelines. And you’re expected to somehow grow pipeline anyway. That’s why more teams are switching to Webflow. Webflow is the website experience platform that helps you consolidate your stack, reduce program spend, and move faster. Instead of juggling a dozen tools and waiting on devs, Webflow gives marketing and design teams the power to build, launch, and optimize sites all in one place. No-code flexibility. Dev-level control. Built-in A/B testing, SEO, localization, and AI tools. It’s everything you need to turn your website into your highest-performing channel. It’s everything you need to turn your website into your most efficient, highest-performing channel. Check it out at webflow.com/exitfive.…

B2B Marketing with Dave Gerhardt

1
How To Measure Your Marketing Efforts (And Why Click Attribution Is Dead) 54:55

15 روز پیش54:55

54:55

#239: Measurement | In this Exit Five live session, Dave sits down with Pranav Piyush, Co-Founder & CEO of Paramark (ex-PayPal, Dropbox, Adobe, BILL), to talk about the future of B2B marketing measurement. Spoiler alert: it’s not clicks. They break down why the old way of doing attribution doesn’t cut it anymore and why leading B2B teams are shifting toward incrementality, experimentation, and marketing mix modeling. Dave and Pranav also cover: The gaps in the old way of doing attribution What the best B2B marketing teams are doing now for attribution The key questions CMOs face from boards and execs about measurement Three things you can do this quarter to improve your measurement Timestamps (00:00) - – Intro to Pranav (04:11) - – The Purple Cow mindset: why differentiation matters more than ever (05:51) - – Pranav’s background (PayPal, Dropbox, Adobe, BILL → Paramark) (06:56) - – “Measurement is Robin. Creative is Batman.” (08:11) - – Why click/touch attribution is flawed and misleading (11:41) - – The 95/5 rule: most of your audience isn’t in-market…yet (14:26) - – How top brands (Asana, DoorDash, P&G) measure beyond attribution (15:51) - – What is incrementality and why it’s more useful than attribution (18:11) - – Why revenue isn’t always the right KPI - especially in long sales cycles (20:11) - – Intro to marketing mix modeling (MMM) and how it works (22:11) - – Visualizing baseline vs. incremental impact on pipeline (23:26) - – Geo testing: how to prove a channel’s impact without attribution tools (25:26) - – The branded search trap: why you should test turning it off (29:04) - – Even Meta, Google, LinkedIn admit attribution is flawed (29:49) - – How to measure untrackable stuff (organic, content, social) (33:19) - – Why “credit” kills performance (35:09) - – Measurement for startups (38:04) - – What to do if all you track is closed-won revenue (39:49) - – Why attribution software is overkill under $100K in spend (41:04) - – Should you ask “How did you hear about us?” (43:49) - – How to carve out budget for channel testing (46:29) - – Don’t skip audience research (49:49) - – Creativity is still your #1 growth lever (measurement just supports it) (51:19) - – Wrap-up and final takeaways Send guest pitches and ideas to hi@exitfive.com Join the Exit Five Newsletter here: https://www.exitfive.com/newsletter Check out the Exit Five job board: https://jobs.exitfive.com/ Become an Exit Five member: https://community.exitfive.com/checkout/exit-five-membership *** This episode is brought to you by Webflow. If you're a B2B marketer right now, you’re probably being asked to do more with less - less budget, fewer resources, tighter timelines. And you’re expected to somehow grow pipeline anyway. That’s why more teams are switching to Webflow. Webflow is the website experience platform that helps you consolidate your stack, reduce program spend, and move faster. Instead of juggling a dozen tools and waiting on devs, Webflow gives marketing and design teams the power to build, launch, and optimize sites all in one place. No-code flexibility. Dev-level control. Built-in A/B testing, SEO, localization, and AI tools. It’s everything you need to turn your website into your highest-performing channel. It’s everything you need to turn your website into your most efficient, highest-performing channel. Check it out at webflow.com/exitfive.…

B2B Marketing with Dave Gerhardt

1
How to Stop The Busywork in B2B Marketing (with Dmitry Shamis) 46:14

19 روز پیش46:14

46:14

#238: Brand | In this episode, Dave sits down with Dmitry Shamis , former Head of Brand at HubSpot and now founder of Oh Snap , to talk about what brand really means in B2B and why so many teams are stuck doing busy work instead of meaningful marketing. After leading a team of 150+ creatives and scaling HubSpot’s brand across multiple products, Dmitry shares lessons on building brands that actually stand out. Dave and Dmitry cover: How to stand out in a crowded market How to develop and refine your point of view Why marketers get lost in busy work and how to stop it What to look for when hiring great designers The role of AI in B2B marketing today (and what it won’t replace) Timestamps (00:00) - – Intro to Dmitry (05:11) - – What brand actually means in B2B (07:31) - – Why your POV is the foundation of your brand (09:41) - – How to uncover a real, differentiated POV (13:40) - – How to stand out in a crowded, same-sounding market (16:15) - – Why differentiation requires alignment between product and marketing (19:05) - – Building trust with product teams (19:54) - – Busy work in marketing: how to spot it and stop it (22:36) - – Why marketers burn out and how poor prioritization is killing teams (26:44) - – Making the case for brand work when it’s hard to measure (28:19) - – The “fishing” analogy: performance vs brand marketing (32:50) - – The real opportunity with AI in B2B marketing (36:49) - – How AI can eliminate bottlenecks and speed up creative execution (38:19) - – Why Dmitry’s starting a creative agency (Oh Snap) and how it’s different (41:27) - – How to hire great designers: what to look for beyond the portfolio Send guest pitches and ideas to hi@exitfive.com Join the Exit Five Newsletter here: https://www.exitfive.com/newsletter Check out the Exit Five job board: https://jobs.exitfive.com/ Become an Exit Five member: https://community.exitfive.com/checkout/exit-five-membership *** This episode is brought to you by Webflow. If you're a B2B marketer right now, you’re probably being asked to do more with less - less budget, fewer resources, tighter timelines. And you’re expected to somehow grow pipeline anyway. That’s why more teams are switching to Webflow. Webflow is the website experience platform that helps you consolidate your stack, reduce program spend, and move faster. Instead of juggling a dozen tools and waiting on devs, Webflow gives marketing and design teams the power to build, launch, and optimize sites all in one place. No-code flexibility. Dev-level control. Built-in A/B testing, SEO, localization, and AI tools. It’s everything you need to turn your website into your highest-performing channel. It’s everything you need to turn your website into your most efficient, highest-performing channel. Check it out at webflow.com/exitfive.…

B2B Marketing with Dave Gerhardt

1
B2B Doesn't Have to Be Boring with Udi Ledergor, Chief Evangelist at Gong 56:29

22 روز پیش56:29

56:29

#237: Strategy | Udi Ledergor (former CMO, now Chief Evangelist at Gong ) helped turn Gong into one of B2B’s most iconic brands—and now he’s sharing how they scaled it to a multi-billion dollar valuation. In this episode, Dave sits down with Udi to unpack lessons from building Gong’s category, brand, and marketing engine (and why B2B marketing needs way more courage). You’ll learn: Lessons from building Gong from 0 to $100M in revenue How to make B2B marketing not boring How to measure and justify brand investments in marketing Why you need to be more courageous with your marketing Udi also shares stories from his new book Courageous Marketing , featuring specific plays and strategies any B2B marketer can steal. Timestamps (00:00) - – Intro to Udi (07:11) - – Early career lessons and building a marketing role from scratch (10:11) - – How Gong achieved early product-market fit (14:11) - – The importance of picking the right company and founder (16:11) - – Why Gong’s focus, clarity, and positioning stood out from day one (18:21) - – Why Udi wrote Courageous Marketing and what it’s about (19:11) - – What “courageous marketing” actually means (22:11) - – Defining brand personality before visual identity (25:59) - – Campaign breakdown: Times Square billboards, employee spotlights, and perception hacks (29:19) - – The “punching above your weight” formula for early-stage brands (32:49) - – How to measure soft ROI and prove brand impact (36:19) - – Super Bowl ad, Michael Lewis podcast, and tying brand to pipeline (41:04) - – How to budget for experiments and get CFO/CEO buy-in (42:19) - – Building a courageous team: culture, process, and psychological safety (45:19) - – Gong Labs: Turning product data into content with staying power (48:19) - – Product + marketing alignment: the real unlock (49:49) - – Where AI fits in the future of courageous marketing (52:09) - – Udi’s book Courageous Marketing (and why you should go read it) Send guest pitches and ideas to hi@exitfive.com Join the Exit Five Newsletter here: https://www.exitfive.com/newsletter Check out the Exit Five job board: https://jobs.exitfive.com/ Become an Exit Five member: https://community.exitfive.com/checkout/exit-five-membership *** This episode is brought to you by Webflow. If you're a B2B marketer right now, you’re probably being asked to do more with less - less budget, fewer resources, tighter timelines. And you’re expected to somehow grow pipeline anyway. That’s why more teams are switching to Webflow. Webflow is the website experience platform that helps you consolidate your stack, reduce program spend, and move faster. Instead of juggling a dozen tools and waiting on devs, Webflow gives marketing and design teams the power to build, launch, and optimize sites all in one place. No-code flexibility. Dev-level control. Built-in A/B testing, SEO, localization, and AI tools. It’s everything you need to turn your website into your highest-performing channel. It’s everything you need to turn your website into your most efficient, highest-performing channel. Check it out at webflow.com/exitfive.…

B2B Marketing with Dave Gerhardt

1
The Role of Product Marketing in B2B: Strategies, Tools, and Metrics for Success 52:55

26 روز پیش52:55

52:55

#236: Product Marketing | Product marketers are no strangers to change. Whether it’s navigating new responsibilities, proving impact to leadership, or balancing short-term wins with long-term strategy, the role is constantly evolving - and in 2025, that evolution is only accelerating. This Exit Five Live session is built to help you stay ahead. Dave sits down with Natalie Marcotullio (Head of Growth & Product Marketing at Navattic ), Jason Oakley (Founder of Productive PMM ), and Eric Holland (Senior PMM at Betterworks and Co-Founder of DemoDash) for a tactical discussion on how to sharpen your skills, adapt to a shifting landscape, and deliver measurable impact. They cover: What a successful product marketing function looks like in B2B Tools, frameworks, and metrics that actually matter How to align with sales and customer success Trends to watch in 2025 and beyond Timestamps (00:00) - – Intro to Natalie, Jason, and Eric (03:11) - – Why product marketing is the most important function in B2B marketing (05:01) - – Defining the role: What should product marketing actually own? (07:11) - – How PMM impacts revenue, growth, and pipeline (08:41) - – Differentiation: What it really takes and why most companies get it wrong (11:11) - – Real examples of effective positioning in crowded markets (15:41) - – What bad product marketing looks like (17:11) - – Why PMMs need to market the product more (and not just during launches) (20:11) - – Launch marketing, momentum, and creating "marketable moments" (22:11) - – Why PMM charters don’t work - and what to do instead (24:11) - – How to measure product marketing impact (with or without KPIs) (31:49) - – Tying assets and enablement to revenue (33:19) - – Tracking usage without a big tech stack (36:19) - – Who owns positioning: PMM vs brand? (38:19) - – How to shine as a PMM in a sales-led org (42:49) - – The death of one-pagers and what to use instead (45:19) - – What to look for when hiring a great product marketer Send guest pitches and ideas to hi@exitfive.com Join the Exit Five Newsletter here: https://www.exitfive.com/newsletter Check out the Exit Five job board: https://jobs.exitfive.com/ Become an Exit Five member: https://community.exitfive.com/checkout/exit-five-membership *** This episode is brought to you by Webflow. If you're a B2B marketer right now, you’re probably being asked to do more with less - less budget, fewer resources, tighter timelines. And you’re expected to somehow grow pipeline anyway. That’s why more teams are switching to Webflow. Webflow is the website experience platform that helps you consolidate your stack, reduce program spend, and move faster. Instead of juggling a dozen tools and waiting on devs, Webflow gives marketing and design teams the power to build, launch, and optimize sites all in one place. No-code flexibility. Dev-level control. Built-in A/B testing, SEO, localization, and AI tools. It’s everything you need to turn your website into your highest-performing channel. It’s everything you need to turn your website into your most efficient, highest-performing channel. Check it out at webflow.com/exitfive.…

B2B Marketing with Dave Gerhardt

1
The 7 Marketing Metrics Every B2B Leader Should Report On 43:22

29 روز پیش43:22

43:22

#235: Strategy |In this episode, Matt sits down with Aditya Vempaty, VP of Marketing at MoEngage , to talk about a topic every marketing leader has wrestled with: reporting on the right metrics. Aditya has led marketing at companies like Nutanix, Amplitude, and Synthego - and he’s learned how to build dashboards and reporting frameworks that actually communicate marketing’s impact across leadership, sales, and finance. Matt and Aditya cover: Why marketing metrics should translate performance into a common language the business understands The four buckets of metrics every B2B team should track How often you should be reporting on metrics The exact 7 metrics Aditya uses to report up, down, and across the org Timestamps (00:00) - – Intro to Aditya (03:23) - – Why communicating marketing’s impact is a challenge for many teams (05:59) - – The importance of using a common language when reporting to leadership (08:37) - – Breaking marketing metrics into four key buckets (11:52) - – How pipeline coverage connects marketing to revenue (14:21) - – Reporting on efficiency: CAC, cost per opportunity, and more (17:36) - – The role of awareness metrics and how to contextualize them (21:37) - – How marketing and sales alignment can be measured effectively (24:06) - – The 7 core marketing metrics Aditya reports on regularly (27:49) - – How often should marketing be reporting metrics? (30:33) - – Dashboards, recurring meetings, and what execs actually care about (33:25) - – Advice for first-time marketing leaders on building reporting habits (35:39) - – Why clarity beats complexity when it comes to data (38:21) - – Final thoughts Send guest pitches and ideas to hi@exitfive.com Join the Exit Five Newsletter here: https://www.exitfive.com/newsletter Check out the Exit Five job board: https://jobs.exitfive.com/ Become an Exit Five member: https://community.exitfive.com/checkout/exit-five-membership *** This episode is brought to you by Webflow. If you're a B2B marketer right now, you’re probably being asked to do more with less - less budget, fewer resources, tighter timelines. And you’re expected to somehow grow pipeline anyway. That’s why more teams are switching to Webflow. Webflow is the website experience platform that helps you consolidate your stack, reduce program spend, and move faster. Instead of juggling a dozen tools and waiting on devs, Webflow gives marketing and design teams the power to build, launch, and optimize sites all in one place. No-code flexibility. Dev-level control. Built-in A/B testing, SEO, localization, and AI tools. It’s everything you need to turn your website into your highest-performing channel. It’s everything you need to turn your website into your most efficient, highest-performing channel. Check it out at webflow.com/exitfive.…

B2B Marketing with Dave Gerhardt

1
Mastering Messaging, Copy, and Clarity with Emma Stratton 53:10

۵ weeks پیش53:10

53:10

#234: Messaging | In this episode, Dave sits down with Emma Stratton , founder of Punchy , to break down what great B2B messaging actually looks like - and how to get it right. Emma has worked with hundreds of B2B tech companies to sharpen their positioning, eliminate vague copy, and train marketing teams to write with clarity and impact. They cover what makes messaging actually resonate and how to spot and fix abstract or weak copy. They also dive into Emma’s process for creating message-market fit, doing customer research, and working with execs and cross-functional teams. And BONUS: they spend the last 20 minutes talking about personal development, productivity, journaling, and managing your mental energy to be a better marketer (and human). Dave and Emma also cover: How to go from vague to punchy by writing with specificity and buyer empathy Why most B2B messaging falls flat and how to avoid the “sea of sameness” How to use customer interviews, sales calls, and concrete language to create strong messaging Why writing, meditation, and personal rituals are so important for creative energy Timestamps (00:00) - – Intro to Emma (04:16) - – What makes B2B messaging actually good (07:58) - – Common messaging mistakes (and why "clarity > clever") (10:56) - – Positioning vs. messaging: what’s the difference? (15:09) - – Why it's hard to name great B2B marketing examples (17:33) - – How to sharpen weak messaging and fix vague positioning statements (20:41) - – Simplifying complex products without dumbing it down (24:59) - – How to write for buyers (not just execs) (28:31) - – Using customer interviews and research to build strong messaging (33:09) - – Standing out in a crowded, buzzword-filled market (35:53) - – How storytelling fits into B2B messaging (38:59) - – Messaging advice for early-stage founders and startups (42:14) - – How often should you revisit and update messaging? (44:24) - – Productivity, managing your energy, and staying focused (47:39) - – Journaling, mindfulness, and being intentional with your time (51:34) - – Final takeaways Send guest pitches and ideas to hi@exitfive.com Join the Exit Five Newsletter here: https://www.exitfive.com/newsletter Check out the Exit Five job board: https://jobs.exitfive.com/ Become an Exit Five member: https://community.exitfive.com/checkout/exit-five-membership *** This episode is brought to you by Webflow. If you're a B2B marketer right now, you’re probably being asked to do more with less - less budget, fewer resources, tighter timelines. And you’re expected to somehow grow pipeline anyway. That’s why more teams are switching to Webflow. Webflow is the website experience platform that helps you consolidate your stack, reduce program spend, and move faster. Instead of juggling a dozen tools and waiting on devs, Webflow gives marketing and design teams the power to build, launch, and optimize sites all in one place. No-code flexibility. Dev-level control. Built-in A/B testing, SEO, localization, and AI tools. It’s everything you need to turn your website into your highest-performing channel. It’s everything you need to turn your website into your most efficient, highest-performing channel. Check it out at webflow.com/exitfive.…

B2B Marketing with Dave Gerhardt

1
Inside Exit Five: How We Doubled Community Growth in Under a Year (with Matt Carnevale) 1:01:24

۵ weeks پیش1:01:24

1:01:24

#233: Inside Exit Five | In this episode, Matt Carnevale (Head of Community at Exit Five ) joins the team at Circle to break down how we’ve doubled Exit Five community membership and boosted engagement—all by treating Exit Five like a product. He shares our playbook: audience growth, engagement systems, how we use member feedback to shape what we build, and why “curate, don’t create” has been key to scaling. If you’re running (or joining) a B2B community, this is how you make it work. Matt covers: Why we think of community like a product, not just a channel How Exit Five grew community membership over 100% in under a year The systems we use to drive 40% monthly active user engagement The power of “tripwires,” onboarding, and member matchmaking How feedback loops shape what we build Timestamps (00:00) - – Intro to Matt (03:41) - – Exit Five’s approach to community (06:11) - – What it means to treat community like a product (10:11) - – Why audience is the foundation of community growth (13:11) - – How Exit Five builds and converts audience from LinkedIn (16:11) - – Using content tripwires to drive signups (18:11) - – Offers that work: Why we use a 7-day free trial (21:11) - – How Exit Five got started as a paid community (24:11) - – The product mindset: build, test, iterate (28:19) - – Using member feedback to drive product decisions (30:19) - – Real example: member matchmaking feature (32:19) - – Promoting new community features like product launches (35:19) - – How we drive 40% monthly active usage (37:19) - – The value of member-led events and how we do them (40:19) - – Other plays: tagging experts, matchmaking, onboarding (43:19) - – Why self-promo was hurting our community and what changed when we cut it (45:19) - – Final takeaways + advice for small communities (49:19) - – Audience Q&A: re-engagement, matchmaking, content cadence Send guest pitches and ideas to hi@exitfive.com Join the Exit Five Newsletter here: https://www.exitfive.com/newsletter Check out the Exit Five job board: https://jobs.exitfive.com/ Become an Exit Five member: https://community.exitfive.com/checkout/exit-five-membership *** This episode is brought to you by Webflow. If you're a B2B marketer right now, you’re probably being asked to do more with less - less budget, fewer resources, tighter timelines. And you’re expected to somehow grow pipeline anyway. That’s why more teams are switching to Webflow. Webflow is the website experience platform that helps you consolidate your stack, reduce program spend, and move faster. Instead of juggling a dozen tools and waiting on devs, Webflow gives marketing and design teams the power to build, launch, and optimize sites all in one place. No-code flexibility. Dev-level control. Built-in A/B testing, SEO, localization, and AI tools. It’s everything you need to turn your website into your highest-performing channel. It’s everything you need to turn your website into your most efficient, highest-performing channel. Check it out at webflow.com/exitfive.…

B2B Marketing with Dave Gerhardt

1
How Marketers Can Be Better Partners with Sales (with Jen Allen-Knuth) 54:09

۶ weeks پیش54:09

54:09

#232: Sales | Dave sits down with Jen Allen-Knuth , founder of DemandJen. Jen shares her insights from her 15+ years in B2B Sales, from managing a quota to building great working relationships with marketing. Jen and Dave cover: Co-creating content with Marketing and Sales that drives better customer engagement and grows your pipeline How Jen successfully built her audience using video on LinkedIn and leveraged it to start DemandJen How companies should focus on genuine diversity efforts rather than superficial inclusivity Timestamps (00:00) - – Intro to Jen (07:21) - – Why you should have a mentor and how to get one (09:11) - – Sales experiences and becoming a Chief Evangelist (12:42) - – Making the leap from side hustle to full-time (17:09) - – Why your career experiences should be diverse (21:41) - – The shallow impact of diversity panels (25:45) - – How Jen built her personal brand (29:06) - – Creating unscripted content that’s still clear (32:38) - – Being authentic in marketing (37:33) - – Don’t use templates for customer conversations (43:55) - – Strong relationships between product marketing and sales (44:42) - – Being customer-centric (50:04) - – Why you need to be a good storyteller (51:53) - – Challenges of data analysis Send guest pitches and ideas to hi@exitfive.com Join the Exit Five Newsletter here: https://www.exitfive.com/newsletter Check out the Exit Five job board: https://jobs.exitfive.com/ Become an Exit Five member: https://community.exitfive.com/checkout/exit-five-membership *** This episode is brought to you by Webflow. If you're a B2B marketer right now, you’re probably being asked to do more with less - less budget, fewer resources, tighter timelines. And you’re expected to somehow grow pipeline anyway. That’s why more teams are switching to Webflow. Webflow is the website experience platform that helps you consolidate your stack, reduce program spend, and move faster. Instead of juggling a dozen tools and waiting on devs, Webflow gives marketing and design teams the power to build, launch, and optimize sites all in one place. No-code flexibility. Dev-level control. Built-in A/B testing, SEO, localization, and AI tools. It’s everything you need to turn your website into your highest-performing channel. It’s everything you need to turn your website into your most efficient, highest-performing channel. Check it out at webflow.com/exitfive.…

B2B Marketing with Dave Gerhardt

1
We Audited 100+ B2B Websites – Here's What We Learned (with Talia Wolf) 52:54

۶ weeks پیش52:54

52:54

#230: Messaging | In this episode, Matt sits down with Talia Wolf , founder and CEO of GetUplift , to unpack what’s really wrong with most B2B websites – and how to fix it. After reviewing 100+ member-submitted sites from the Exit Five community, Talia shares what she sees over and over again: messaging that’s too focused on the product, poor design flow, and a lack of real customer understanding. Matt and Talia cover: Why most B2B sites focus too much on features and not enough on buyer emotion How to use emotional targeting and customer research to write copy that converts The biggest design mistakes B2B marketers are making (and how to fix them) How to get stakeholder buy-in for website changes Why great websites start with strong product marketing Timestamps (00:00) - – Intro to Talia (03:15) - – Why most B2B websites fail to convert (05:41) - – The common thread across 100+ website reviews from Exit Five members (08:26) - – Why focusing on features instead of emotion kills conversions (11:14) - – What is emotional targeting (and how to actually use it)? (14:29) - – The power of customer research in website optimization (17:51) - – How to apply emotional triggers to your homepage copy (21:20) - – Mistakes B2B companies make with above-the-fold content (24:22) - – Why you should write copy before designing the site (28:47) - – Structuring your site around buyer intent and behavior (32:04) - – How to get internal buy-in for messaging and UX changes (35:21) - – The difference between product marketing and “just copywriting” (38:37) - – The role of hierarchy, visual flow, and CTA placement (42:03) - – When to simplify and when to educate on B2B websites (45:25) - – Final takeaways and practical steps to start improving your site Send guest pitches and ideas to hi@exitfive.com Join the Exit Five Newsletter here: https://www.exitfive.com/newsletter Check out the Exit Five job board: https://jobs.exitfive.com/ Become an Exit Five member: https://community.exitfive.com/checkout/exit-five-membership *** This episode is brought to you by Webflow. If you're a B2B marketer right now, you’re probably being asked to do more with less - less budget, fewer resources, tighter timelines. And you’re expected to somehow grow pipeline anyway. That’s why more teams are switching to Webflow. Webflow is the website experience platform that helps you consolidate your stack, reduce program spend, and move faster. Instead of juggling a dozen tools and waiting on devs, Webflow gives marketing and design teams the power to build, launch, and optimize sites all in one place. No-code flexibility. Dev-level control. Built-in A/B testing, SEO, localization, and AI tools. It’s everything you need to turn your website into your highest-performing channel. It’s everything you need to turn your website into your most efficient, highest-performing channel. Check it out at webflow.com/exitfive.…

B2B Marketing with Dave Gerhardt

1
Inside the Minds of Top CMOs: What’s Working, What’s Not, and How the CMO Role is Evolving in B2B Marketing 1:00:58

۷ weeks پیش1:00:58

1:00:58

#229: Marketing Leadership | In this episode, Dave sits down with Megan Lueders (CMO at Sonatype ), Ido Mart (CMO at Manychat ), and Kimberly Storin (CMO at Zayo ) for a live CMO panel discussion at Exit Five’s Austin marketing meetup. These marketing leaders share what’s working what’s not in B2B marketing today and how the role of the CMO is evolving. Dave, Megan, Ido, and Kimberly cover: What every new CMO needs to know about leading a marketing org How to align with CEOs, CFOs, and key stakeholders to drive business impact The biggest marketing shifts happening right now (and what’s no longer working) How to prove marketing’s impact in the era of efficiency Timestamps (00:00) - – Introduction to the CMO panel (03:23) - – The evolving role of the CMO in 2025 (06:49) - – The biggest challenges marketing leaders face today (09:56) - – How to align marketing with CEOs, CFOs, and key stakeholders (13:31) - – What every new CMO needs to know when stepping into the role (17:06) - – The marketing strategies that are working right now (and what’s not) (20:53) - – Why B2B marketing is more emotional than most people realize (25:27) - – How to prove marketing’s impact in a data-driven, efficiency-focused era (29:09) - – The shift from demand gen to brand-led growth (32:34) - – The role of storytelling and positioning in B2B marketing success (36:49) - – Building a high-performing marketing team and the skills CMOs need today (40:29) - – Key takeaways and final advice for marketing leaders Send guest pitches and ideas to hi@exitfive.com Join the Exit Five Newsletter here: https://www.exitfive.com/newsletter Check out the Exit Five job board: https://jobs.exitfive.com/ Become an Exit Five member: https://community.exitfive.com/checkout/exit-five-membership *** This episode is brought to you by Webflow. If you're a B2B marketer right now, you’re probably being asked to do more with less - less budget, fewer resources, tighter timelines. And you’re expected to somehow grow pipeline anyway. That’s why more teams are switching to Webflow. Webflow is the website experience platform that helps you consolidate your stack, reduce program spend, and move faster. Instead of juggling a dozen tools and waiting on devs, Webflow gives marketing and design teams the power to build, launch, and optimize sites all in one place. No-code flexibility. Dev-level control. Built-in A/B testing, SEO, localization, and AI tools. It’s everything you need to turn your website into your highest-performing channel. It’s everything you need to turn your website into your most efficient, highest-performing channel. Check it out at webflow.com/exitfive.…

B2B Marketing with Dave Gerhardt

1
LinkedIn Ads & Strategy for B2B with Anthony Blatner 44:18

۷ weeks پیش44:18

44:18

#228: LinkedIn Strategy | Anthony is one of the nine LinkedIn Certified Marketing Experts in North America. He’s also the Managing Director of Speedwork , a B2B LinkedIn Marketing Agency, and hosts the LinkedIn Ads Radio Podcast . He and Dave discuss LinkedIn Ad Creative & Consistent Branding Thought Leader Ads & Organic Reach Niche Audiences & Custom Content Nurture Campaigns Expert LinkedIn Ads Tips Timestamps (00:00) - - Intro to Anthony Blatner (08:31) - - Focusing on LinkedIn and Future Expansion (11:56) - - Effective Social Media Advertising and Organic Content (15:20) - - The Overlooked Importance of Creative Content in Advertising (17:28) - - Targeting Personas with Top-of-Funnel Ads (23:48) - - Creating Unique and Targeted Content: Pros and Cons (25:04) - - Lead Generation Strategies for Small Budgets (29:17) - - Effective Funnel Strategies for Small Budgets (32:46) - - Using Paid Advertising and Lead Magnets to Grow Your Newsletter (37:39) - - Building Long-Term Memory with Consistent Branding in Marketing (40:00) - - The Power of Narrow Focus for Audience Growth (43:07) - - Content Planning Based on Sales Cycle Length (44:56) - - Connecting with Anthony Blatner on LinkedIn Send guest pitches and ideas to hi@exitfive.com Join the Exit Five Newsletter here: https://www.exitfive.com/newsletter Check out the Exit Five job board: https://jobs.exitfive.com/ Become an Exit Five member: https://community.exitfive.com/checkout/exit-five-membership *** This episode is brought to you by Webflow. If you're a B2B marketer right now, you’re probably being asked to do more with less - less budget, fewer resources, tighter timelines. And you’re expected to somehow grow pipeline anyway. That’s why more teams are switching to Webflow. Webflow is the website experience platform that helps you consolidate your stack, reduce program spend, and move faster. Instead of juggling a dozen tools and waiting on devs, Webflow gives marketing and design teams the power to build, launch, and optimize sites all in one place. No-code flexibility. Dev-level control. Built-in A/B testing, SEO, localization, and AI tools. It’s everything you need to turn your website into your highest-performing channel. It’s everything you need to turn your website into your most efficient, highest-performing channel. Check it out at webflow.com/exitfive.…

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B2B Marketing with Dave Gerhardt « » #157: Brand | Creating Irresistible LinkedIn Posts, Creating Real-Time Feedback Loops, and What It Means To Be Authentic with Adam Robinson, CEO of Retention.com

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مشابه B2B Marketing with Dave Gerhardt

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B2B Marketing with Dave Gerhardt « »
#157: Brand | Creating Irresistible LinkedIn Posts, Creating Real-Time Feedback Loops, and What It Means To Be Authentic with Adam Robinson, CEO of Retention.com