با برنامه Player FM !
No Fluff, All Action: 5 Intent Data Tactics You Can Use Right Now
Manage episode 431577922 series 2544477
There's a lot of talk around intent data and ABM, but not nearly enough real examples on how to use it. But OpenSesame’s Director of Growth Marketing, Sarah Sehgal, is here to save the day. Her session at B2BMX in Scottsdale was chock full of insights to help marketers demystify intent data and transform it from a catchy concept into a toolbox of tactical strategies.
In just 30 minutes, Sehgal shared five tactics almost any marketing team could activate in the next 30 days, including person-level funnel models, creating dynamic account lists, actionable dashboards and more. Tune in today to learn:
- Actionable Integration Techniques: How to immediately apply intent data tactics in your marketing and sales processes;
- Case Studies of Success: Gain insights from real-world examples demonstrating the effective use of intent data; and
- Quick Wins with Measurable Outcomes: Discover how to achieve quick, measurable results using intent data strategies.
RELATED LINKS:
- Learn more about OpenSesame here.
- Connect with Sarah Sehgal on LinkedIn here.
- Catch Sehgal’s interview with co-host Kelly Lindenau here.
- Get all the information you need about our new event, B2BMX East, here;
- Register for B2BMX East using this special 15% off code just for our listeners: MXPOD15; and
- Follow us on LinkedIn and X.
166 قسمت
Manage episode 431577922 series 2544477
There's a lot of talk around intent data and ABM, but not nearly enough real examples on how to use it. But OpenSesame’s Director of Growth Marketing, Sarah Sehgal, is here to save the day. Her session at B2BMX in Scottsdale was chock full of insights to help marketers demystify intent data and transform it from a catchy concept into a toolbox of tactical strategies.
In just 30 minutes, Sehgal shared five tactics almost any marketing team could activate in the next 30 days, including person-level funnel models, creating dynamic account lists, actionable dashboards and more. Tune in today to learn:
- Actionable Integration Techniques: How to immediately apply intent data tactics in your marketing and sales processes;
- Case Studies of Success: Gain insights from real-world examples demonstrating the effective use of intent data; and
- Quick Wins with Measurable Outcomes: Discover how to achieve quick, measurable results using intent data strategies.
RELATED LINKS:
- Learn more about OpenSesame here.
- Connect with Sarah Sehgal on LinkedIn here.
- Catch Sehgal’s interview with co-host Kelly Lindenau here.
- Get all the information you need about our new event, B2BMX East, here;
- Register for B2BMX East using this special 15% off code just for our listeners: MXPOD15; and
- Follow us on LinkedIn and X.
166 قسمت
همه قسمت ها
×به Player FM خوش آمدید!
Player FM در سراسر وب را برای یافتن پادکست های با کیفیت اسکن می کند تا همین الان لذت ببرید. این بهترین برنامه ی پادکست است که در اندروید، آیفون و وب کار می کند. ثبت نام کنید تا اشتراک های شما در بین دستگاه های مختلف همگام سازی شود.