Advice On Building An Audience, Repurposing Content, and Just Getting Started With Content Creation

B2B Community Builder Show (formerly Chief Executive Connector)

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اضافه شده در four سال پیش

محتوای ارائه شده توسط Pablo Gonzalez. تمام محتوای پادکست شامل قسمت‌ها، گرافیک‌ها و توضیحات پادکست مستقیماً توسط Pablo Gonzalez یا شریک پلتفرم پادکست آن‌ها آپلود و ارائه می‌شوند. اگر فکر می‌کنید شخصی بدون اجازه شما از اثر دارای حق نسخه‌برداری شما استفاده می‌کند، می‌توانید روندی که در اینجا شرح داده شده است را دنبال کنید.https://fa.player.fm/legal

<div class="span index">1</div> <span><a class="" data-remote="true" data-type="html" href="/series/ted-business">TED Business</a></span>

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TED Business

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16 hours پیش16h ago

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Whatever your business conundrum, there’s a TED Talk for that—whether you want to learn how to land that promotion, set smart goals, undo injustice at work, or unlock the next big innovation. Every Monday, host Modupe Akinola of Columbia Business School presents the most powerful and surprising ideas that illuminate the business world. After the talk, you'll get a mini-lesson from Modupe on how to apply the ideas in your own life. Because business evolves every day, and our ideas about it should, too. Follow Modupe on Instagram @mnakinola and LinkedIn @mnakinola Hosted on Acast. See acast.com/privacy for more information.

۲ سال پیش 50:13

MP3•خانه قسمت

I recently took a call from a friend on LinkedIn asking me about things I often get hit up about, and it ended up being a great call so I asked him if I could publish it, and he said ok!
He then told me what his reasons for reaching out were:
"I thought you’d be able to help with strategy around building an audience and a following. Ways to use digital mediums to create, repurpose, and promote that drives engagement. I thought you’d have recommendations on tech and process that could jumpstart and simplify things since you’d been doing it for so long. Also general guidance and things to avoid when starting out!"
If you have any of these questions, then you'll get a ton out of this episode.
If you have any more questions, join us for the open mic sessions after the show (starting at 5:30pm ET on Mondays) and bring your toughest questions for some great advice!
Register at https://tinyurl.com/b2bcb2023

Support the show

249 قسمت

#Careers #Entrepreneur #Business #Marketing #Pablo Gonzalez #Network #Community Creation #Human Connection #Business Development #Relationship Building #Content Strategy #Content Marketing

Advice On Building An Audience, Repurposing Content, and Just Getting Started With Content Creation

B2B Community Builder Show (formerly Chief Executive Connector)

published ۲ سال پیش

اشتراک گذاری

MP3•خانه قسمت

Support the show

249 قسمت

#Careers #Entrepreneur #Business #Marketing #Pablo Gonzalez #Network #Community Creation #Human Connection #Business Development #Relationship Building #Content Strategy #Content Marketing

همه قسمت ها

1
Getting The First Sentence Of Your Webpage Perfect with Joe Martin 59:31

۲ years پیش59:31

59:31

In today's world - having a website that hooks people from the first sentence is vital if you want to survive & thrive in the digital economy, but if you're like me, we struggle to really nail that first line. That's why, for the next LIVE Q&A Show, I'm bringing the guy that has figured out exactly how to craft the first sentence: Joe Martin. Joe has spent the last 20 years working on how to see the world through your clients' eyes, and created a truly different way to solve the most common website problems- focusing on the copy of the first sentence to drive conversion. On our show together, he will discuss: - why most of us get the first line by chasing quirkiness over clarity - how to craft the ideal first sentence that turns prospects into leads - where you can use this message to increase your sales conversions further down the funnel - and more! Not a lot of people get invited onto the show more than once, but Joe's particular genius is one that I need to tap into again, and figured it would be best to invite you along for the ride! Join us to ask him specific questions about your website in the next LIVE episode of the B2B Community Builder Show! Article we mentioned on the show: https://martinchicago.com/target-customer-for-companies/ https://martinchicago.com/6-ways-to-identify-your-target-customer/ CONNECT WITH ME: On LinkedIn BE A PART OF THE CATEGORY THINKERS COMMUNITY CONNECT WITH JOE: On LinkedIn His Company Support the show…

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Ep 225 | A.I. Isn't The Problem, Trust Is: How To Build Trust In An A.I. World with Bryan Kramer 59:58

۲ years پیش59:58

59:58

It's no secret that AI has revolutionized the way we do business, from automating mundane tasks to creating personalized experiences. But as the AI revolution marches on, there's a growing misconception that human connections no longer matter. The truth is, these connections have never been more crucial. Join us for a thought-provoking exploration of the importance of embracing the H2H movement (Human to Human) in this age of AI, featuring our guest Bryan Kramer, the guy that wrote the book on H2H (literally!). Together, we'll uncover the untapped potential of blending technology with human insights, and how it can lead to building stronger communities and forging lasting relationships with your market. By attending this episode, you'll learn: - Why trust is the new oil in the age of AI-generated content. - How to measure your effectiveness in building trust - Strategies for cultivating collaboration within your organization and fostering a community-focused mindset. Don't miss this chance to gain a fresh perspective on the role of human connections in the AI-driven business landscape and learn from Bryan Kramer himself. Connect with Bryan: On his LinkedIn: https://www.linkedin.com/in/bryanjkramer/ Connect with ME! LinkedIn or Instagram . Support the show…

1
Tips On Becoming A Better Public Speaker And Getting Invited To Speak 43:11

۲ years پیش43:11

43:11

This continuation of the show with Terry Weaver is a good one. As soon as we opened up the mic, we started asking Terry, who puts together two great events a year (The Thing), about: - how to make better keynotes - how to land speaking engagements - how to make content to increase your influence Connect with Terry and go to one of his events ! Support the show…

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Ep 224 | Creativity, Collaboration, & Confidence: The One Thing For Entrepreneurs w/ Terry Weaver 1:04:41

۲ years پیش1:04:41

1:04:41

Entrepreneurship can be many things: fulfilling, maddening, lucrative, demoralizing, exhilarating, lonely, etc., and community can help normalize the roller coaster ride. But simplification is the best tool to reduce chaos. That's why keying in on one thing at a time is such a valuable practice, and Terry Weaver has built an extraordinary community through events around that concept. Terry will be joining us on the next B2B Community Builder Live Show to talk about how he's built up his legendary "The Thing" event series and what he's been able to learn from this experience (and the experiences of his community) that can help you get unstuck as an entrepreneur, in your career, or even help you decide if entrepreneurship is for you. We're going to dive into topics like: - The one skill that seems to be most misunderstood and mislabeled for entrepreneurs: creativity - The one thing most entrepreneurs suffer with when it comes to having successful partnerships - The only thing that entrepreneurship guarantees (hardship), and the only way to know if you can handle it - and much more! Whether you want to know how to grow an event series, if you should quit, or how to take the next step, this will be a conversation you will want to be part of! Connect with Terry: On his LinkedIn: https://www.linkedin.com/in/terrytheweaver/ Connect with ME! Join us LIVE on the show: https://tinyurl.com/b2bcb2023 Online at: LinkedIn or Instagram . Support the show…

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Why Jerry Seinfeld Is A Category Designer 22:14

۲ years پیش22:14

22:14

This is part of one of our open mic sessions where my friend Joel Mena stops by to discuss his evangelism and community building around the UX community of Miami, then I try to convince him why I think Jerry Seinfeld is a category designer. Just another ordinary day on the Relationship Driven Growth Open Mic right after the show. Come to the next one! https://tinyurl.com/b2bcb2023 Support the show…

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Ep 223 | Why The Chief Evangelist Has Become The Next Business Trend w/ Ethan Beute 1:02:49

۲ years پیش1:02:49

1:02:49

Some companies are out there capturing demand from the market and doing it well. Then there are other companies that are doing things differently. Maybe it's an innovation the world hasn't fully understood yet. Maybe it's a break from the status quo in the industry that puts the client's needs first. These companies need someone that is championing the change they wish to make in the world, bringing "AHA" moments to folks that didn't realize there was a way to solve a problem they assumed was just a cost of doing business, and building a community of people that believe in this new way. That is the role of the Chief Evangelist... and as AI continues to change the landscape, this role of the evangelist is continuing to pick up steam. But it isn't widely understood. That's why we brought Ethan Beute, Chief Evangelist at BombBomb an host of the Chief Evangelist podcast, on the show to demystify what I believe to be the most crucial skillset companies will need in the next 10 years. Ethan helped us understand: - What does the role of a business evangelist look like and who needs one - How should the Chief Evangelist be incentivized and measured - Why he believed in the future of the role so much that he started the podcast (one of my favorites!) - and much more! Ethan was a past guest from the Human Centered Communication episode, is a dynamic speaker, and has become a friend. This is an eye-opening, value packed episode. Connect with Ethan: On his LinkedIn: https://www.linkedin.com/in/ethanbeute/ Connect with ME! Join us LIVE on the show: https://tinyurl.com/b2bcb2023 Online at: LinkedIn or Instagram . Support the show…

1
Advice On Building An Audience, Repurposing Content, and Just Getting Started With Content Creation 50:13

۲ years پیش50:13

50:13

I recently took a call from a friend on LinkedIn asking me about things I often get hit up about, and it ended up being a great call so I asked him if I could publish it, and he said ok! He then told me what his reasons for reaching out were: "I thought you’d be able to help with strategy around building an audience and a following. Ways to use digital mediums to create, repurpose, and promote that drives engagement. I thought you’d have recommendations on tech and process that could jumpstart and simplify things since you’d been doing it for so long. Also general guidance and things to avoid when starting out!" If you have any of these questions, then you'll get a ton out of this episode. If you have any more questions, join us for the open mic sessions after the show (starting at 5:30pm ET on Mondays) and bring your toughest questions for some great advice! Register at https://tinyurl.com/b2bcb2023 Support the show…

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BEHIND THE SCENES: How To Build Community Off A Podcast w/ Pablo Gonzalez 30:48

۲ years پیش30:48

30:48

I recently had the honor to speak at the Community Led Growth Summit about building a community off a podcast. This isn't that presentation. This is the behind the scenes onboarding call with Charlotte Lesage from Melting Spot who where she got to truly understand what we do and how we do it. This show covers: 1. The Big Audience Lie: how I realized small audiences can out-punch big ones when it comes to influence 2. How To Build Your Own Business Based On Your Passion: the unconventional, uncompromising path it takes to do it 3. The Counterintuitive Strategy To Build Community: this is the formula for building community while building an audience, not after There's much more here. You're going to love it. Connect with ME! Join us LIVE on the show: https://tinyurl.com/b2bcb2023 Online at: LinkedIn or Instagram . Support the show…

1
Frameworks For Turning Your Employees Into LinkedIn Ambassadors For Your Brand 44:45

۲ years پیش44:45

44:45

After Rachel's amazing episode, the community stuck around and shared some real practical frameworks they've used, seen used, or heard of to get your team to help grow your brand on LinkedIn. Join us on the next Relationship Driven Growth Open Mic Session! Tinyurl.com/b2bcb2023 Support the show

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Ep 222 | Growing On LinkedIn Through Employees Advocacy Instead of Ads with Rachel Simon 1:02:12

۲ years پیش1:02:12

1:02:12

LinkedIn has long been dismissed as just a site for recruiters. Then savvy business development professionals found success using it as a networking site - a digital rolodex for professionals. But what if we told you that LinkedIn is actually STILL untapped and underestimated platform for businesses to exponentially grow revenue? That's right, while everyone else is looking to grow their personal brand, you can take full advantage of LinkedIn by empowering your team to become evangelists for your brand. Listen to my conversation with LinkedIn expert, Rachel Simon, to shift your perspective and unlock the true potential of this platform by turning your employees into brand ambassadors that can propel your business to new heights. We discussed: - How to empower your team members to become authentic, genuine, and engaging representatives of your brand. - Why the risk of your employee finding a better job is worth the reward of helping them grow their personal brand - What new features LinkedIn has released in the past year or two that makes your last Sales Navigator training obsolete - How to prep your team's LinkedIn ahead of a conference to win the trade show in person and online Don't miss out on the opportunity to do what some of the most successful companies in the world are doing right now- tapping into their team's passions to grow communities of superconsumers. Connect with Rachel: On her LinkedIn: https://www.linkedin.com/in/raksimon/ Connect with ME! Join us LIVE on the show: https://tinyurl.com/b2bcb2023 Online at: LinkedIn or Instagram . Support the show…

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3 Steps of Should I Start A Community, Apple's Launch You Never Heard Of, & Alex Hormozi's Perfect Offer Formula on RDG Open Mic 47:18

۲ years پیش47:18

47:18

This is another excerpt from the Relationship Driven Growth Open Mic Session. Join us at the next one! Tinyurl.com/B2BCB2023 Support the show

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Ep 221 | Making The Community Play Work For Small Business w/ Suzanne Taylor King 1:03:49

۲ years پیش1:03:49

1:03:49

Most people think they know what it takes to build a thriving online community. But most people get it wrong. That's why when I saw Suzanne Taylor-King building from scratch and hearing from everyone involved they knew this was different than what they had in mind (in a great way), I invited her onto the B2B Community Builder Show so we can dive into the nuances she intuitively understands that so many get wrong! Join us for an insightful, non-obvious discussion with someone who has harnessed the power of community mentors, devised innovative onboarding techniques, and cracked the code on maximizing productivity, all while maintaining a healthy work-life balance. In this show, you will learn: - How to build an organic network of advocates that will promote your community in spaces you're not even present in - The secret to managing high volumes of inbound leads, while still maintaining meaningful connections How to optimize your onboarding process by leveraging group calls and maximizing the founder's time - and much more! Don't miss this opportunity to gain a fresh perspective on community building, and how to make community work for you no matter how small your team is! Don't miss the opportunity to meet Suzanne! Connect with Suzanne: On his LinkedIn: https://www.linkedin.com/in/suzanne-taylor-king/ Connect with ME! Join us LIVE on the show: https://tinyurl.com/b2bcb2023 Online at: LinkedIn or Instagram . Support the show…

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Host An Event For Less Than $500 Or An Airport Book Signing For Free 33:59

۲ years پیش33:59

33:59

Hosting an event is a great way to build your brand, but people tend to overcomplicate doing it. That's why we used last week's relationship driven growth open mic to share a couple of low cost, low effort, high impact events that our community has pulled off, including: - a tea party at the Drake Hotel of Chicago - a book signing at an airport bookstore - an upcoming improv night to kick off a conference This is just part of the stuff we share on the second hour of our weekly internet talk shows. Come for the interview portion and stay for the open mic, or if you want just show up late and be there for the open mic! Sign up at https://tinyurl.com/B2BCB2023 Support the show…

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Ep 220 | Tools For Becoming A Great Conversationalist w/ Guest Host, Yurii Lazaruk 1:07:40

۲ years پیش1:07:40

1:07:40

Richard Branson famously said, "Communication is the most important skill any leader can possess," and conversations are the base of communication. But I've never seen any training on how to be a great conversationalist. That's why when Yurii Lazaruk reached out to ask me how I learned to interview people on my show, I knew it would be a great opportunity to share what I know about having easy conversations with anyone. This has been a lifelong obsession for me, and I hope to share: - How to apply a couple of frameworks I've developed that make any conversation easy - Why listening to summarize has become a superpower that helps the person I'm speaking with - What practicing interviewing people on podcasts has unlocked for Yurii and I that you are probably underestimating - and much much more! Yurii Lazaruk is a rising superstar in the world of community. He's used podcasting and community to help get him through hard times as a native Ukranian, and has a master plan of leveraging this experience to meet Duane "The Rock" Johnson! Don't miss the opportunity to meet Yurii! Connect with Yurii: On his LinkedIn: https://www.linkedin.com/in/yurii-lazaruk/ Connect with ME! Join us LIVE on the show: https://tinyurl.com/b2bcb2023 Online at: LinkedIn or Instagram . Support the show…

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Using Category Design For Conflict Resolution - RDG Open Mic Session 33:01

۲ years پیش33:01

33:01

The strategy of category design involves creating a new category instead of competing in an existing one. By marketing the problem rather than the solution, companies have succeeded in capturing 76% market share in their category. This is because she who states the problem best, is known to have the solution. But most people believe this only works for companies with giant coffers seeking massive scale. That's why this example of category design thinking to resolve a conflict between two civic groups in Santa Cruz really stood out to me. So we discussed it on the Relationship Driven Growth Open Mic Session we host after every live show. It generally starts at 5:30pm EST on Mondays right after the B2B Community Builder Show wraps up. Come for the show, stay for the Open Mic... or just come for the Open Mic one of these Mondays, and bring an interesting take. I'll make content from it for you. Would love to see you there! Register at tinyurl.com/B2BCB2023 Support the show…

B2B Community Builder Show (formerly Chief Executive Connector)

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Ep 219 | Attracting Top Talent To Drive Word Of Mouth Growth: A Marketing Approach to Hiring with Ryan Englin 1:04:43

۲ years پیش1:04:43

1:04:43

You're out there working your tail off to attract new clients, and even harder to keep them happy enough to refer you to their friends. But if you put that same effort into attracting talent, you can accomplish both those things more sustainably. That's what our next show is about! Join us for a live recording as we sit down with Ryan Englin, who was running marketing for construction companies when he discovered that the key to driving growth and profitability was not just in the marketing, but in the talent that was hired. So he created a marketing approach to recruiting top talent. During this episode, Ryan will share his unique approach to hiring that has helped countless small businesses attract and retain exceptional employees, increase revenue and profitability, and create a word of mouth flywheel. By the end of the episode, listeners will learn: - The importance of treating hiring like marketing to attract the best talent - How happy employees can drive word of mouth growth and boost your bottom line - Practical steps to implement Ryan's approach and build a talented team that will take your business to the next level. Don't miss this opportunity to learn from a hiring expert and discover the secrets to building a team that drives word of mouth growth! Connect with Ryan: On his LinkedIn: https://www.linkedin.com/in/ryanenglin/ On his company: https://corematters.com/ Connect with ME! Join us LIVE on the show: https://tinyurl.com/b2bcb2023 Online at: LinkedIn or Instagram . Support the show…

B2B Community Builder Show (formerly Chief Executive Connector)

1
Understanding The Effect Of AI: An Non-Technical Explanation 20:59

۲ years پیش20:59

20:59

There’s a lot of talk about the effect of AI an a lot of it is super heady, but the majority of us aren’t super nerds. That’s why we had a discussion about what it means to us right now in the short run as part of our latest Relationship Driven Growth Open Mic sessions! Join us at the next one on a Monday at 5:30 by registering for the show at tinyurl.com/B2BCB2023 Support the show…

B2B Community Builder Show (formerly Chief Executive Connector)

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Ep 218 | 3 Ways To Listen To The Market And Innovate with Michael Haynes 1:04:15

۲ years پیش1:04:15

1:04:15

Small business owners spend a lot of time thinking about how to gain a competitive advantage, and will spend hundreds of thousands of dollars on experts to help them do so. But no one knows your clients like your clients themselves. Therefore, listening to your clients is the best way to get that competitive advantage! That's why we're bringing Michael Haynes, author of Listen, Innovate, Grow and SME/SMB business growth expert to talk us through 3 different ways to listen to your market, and gain the insights you need. We'll talk about: - how to listen without blowing your budget and how most companies listen wrong - why listening goes nowhere, and how to make sure your are sharing those learnings by operationalizing them - the 3 categories of listening, and why so many people forget the most important 1 - and more! This will be a golden nugget rich conversation with Michael, who has proven to me that his long career in the trenches with SMBs and SMEs has taught him invaluable ways to listen to the market, innovate based on those insights, and grow revenue. Don't miss your chance to pick his brain! Connect with Michael: On his LinkedIn: https://www.linkedin.com/in/michaelhhaynes/ On his company: https://listeninnovategrow.com/ Connect with ME! Join us LIVE on the show: https://tinyurl.com/b2bcb2023 Online at: LinkedIn or Instagram . Support the show…

B2B Community Builder Show (formerly Chief Executive Connector)

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Ep 217 | How To Use ChatGPT For Small Teams and Hustlers with Jon Briggs 1:04:44

۲ years پیش1:04:44

1:04:44

We all need to keep up with the high demand for fresh and engaging content, and have been told that Artificial Intelligence tools are the answer, but don't have time to test everything we hear about. That's why I'm bringing back Jon Briggs, the ultimate content hustler, to share the tips and tricks he's learned from his community of content creators that are working to make you look like a one person marketing department RIGHT NOW. Here are three things you can expect to learn from this episode: - What AI tools (beyond ChatGPT) you can start using easily -How to integrate AI into your workflow to create differentiated, high-quality content, at lightning-fast speeds. - Strategies for editing and refining AI-generated content to match your brand voice and expectations - and more! Join us for this exciting episode and discover how AI can revolutionize your content creation business! Connect with Jon: On his LinkedIn: https://www.linkedin.com/in/jon-briggs/ Connect with ME! Join us LIVE on the show: https://tinyurl.com/b2bcb2023 Online at: LinkedIn or Instagram . Support the show…

B2B Community Builder Show (formerly Chief Executive Connector)

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Advice On Messaging For A New Niche From Joe Zboch- Excerpt From The Relationship Driven Growth Open Mic Session 22:41

۲ years پیش22:41

22:41

My friend Simon Zatyrka has launched a food industry consulting business around the concept of being a "culinary mechanic". It's a brilliant take on the value of a chef as master of processes instead of just knowing how to make a delicious meal, but he's having a hard time describing it so he came to one of our Relationship Driven Growth open mic sessions and got help with positioning from the ultra talented Joe Zboch ! This will show you how a great marketer can craft a bigger narrative that aligns with the community is important for success in any industry. If you ever want to workshop your messaging or strategy, join us on a Monday after the B2B Community Builder Show at the Open Mic ! Support the show…

B2B Community Builder Show (formerly Chief Executive Connector)

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Ep 216 | Get Your Clients To Market For You - Evangelist Led Growth w/ Leslie Greenwood 1:01:50

۲ years پیش1:01:50

1:01:50

Formalized evangelists are becoming a growing trend in B2B, and they are crucial for driving community, but you need more than one evangelist to drive community growth. That's why we're having Leslie Greenwood teach us how she was able to activate a whole community full of evangelists to grow one the most successful communities you've probably heard of, Pavillion (formerly known as Revenue Collective). Leslie will tell us all about: - What Evangelist-Led Growth means and why it's a powerful growth lever - How she was able to identify, engage, empower, and amplify the voice of community members to do all the recruiting for her community - Why you need to start with a POV when first building your community - and more! Leslie's work is legendary in the the SaaS world! Don't miss this episode! Connect with Leslie: On her LinkedIn: https://www.linkedin.com/in/leslie-greenwood/ Connect with ME! Join us LIVE on the show: https://tinyurl.com/b2bcb2023 Online at: LinkedIn or Instagram . Support the show…

B2B Community Builder Show (formerly Chief Executive Connector)

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Ep 215 | Event Led Growth For SMEs That Think They Can't Do More Events But Want To w/ Mark Kilens 1:08:52

۲ years پیش1:08:52

1:08:52

The business closest to the customer wins. This is because if you can speak directly to your customers' pain points in their own language, they trust you have the solution they need. But businesses tend to spend the majority of their resources (time, money, attention) on activities that happen nowhere close to their customer. That's why the idea of Event-Led Growth is one you should consider. On this show, Mark Kilens, CMO of Airmeet, will teach you what Event-Led Growth means and show you: - why events are a more efficient way to discover prospects, engage buyers, and grow advocates - how most companies are underutilizing events, and the opportunity it creates for you - what you can do to de-risk your event strategy and make sure it drives longterm success for your team - how the next generation of influencer marketing is an event strategy - and more! Mark has led one of the greatest customer marketing successes in tech as VP of the Hubspot Academy, been a part of an epic category design as VP of content and community at Drift, and is about make Airmeet the next great success story in SaaS. Don't miss your chance to connect and learn from his cutting edge strategies and real world experience. Connect with Mark: On her LinkedIn: https://www.linkedin.com/in/markkilens/ Connect with ME! Online at: LinkedIn or Instagram . Support the show…

B2B Community Builder Show (formerly Chief Executive Connector)

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Laid Off Recently? Advice On Job Hunting vs Freelancing vs Both - Community Advice on Relationship Driven Growth Open Mic w/ Brett Trainor 55:52

۲ years پیش55:52

55:52

The economy is getting worse and people are being laid off, but job hunting isn't their only option. That's why we took some time on the Relationship Driven Growth Open Mic session that follows our Monday shows to talk about your options. This included: - should you look for a job or try to start your own business? - is it possible to do both? - what could doing fractional roles for multiple companies look like for you? It felt like the community came alive with personal experience that could help anyone from job seekers, to people unhappy in their current job, to entrepreneurs and solo consultants. Come to the next show and stick around to be part of the open mic session here Support the show…

B2B Community Builder Show (formerly Chief Executive Connector)

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Ep 214 | How To Get On Podcasts & Evangelize Your Message w/ Pablo Gonzalez 1:03:58

۲ years پیش1:03:58

1:03:58

The easiest way to grow an audience is to leverage other audiences, and guesting on podcasts is a great way to do it. But most of the outreach I get to be on my show SUCKS. That's why I'm going to share what works. We're going to be sharing what has worked to get on my show, what has worked for our clients to get on other shows, and strategies that past guests of our show have used to promote themselves. This includes: - the 1 thing you should create first to help in all your outreach - when it makes sense to hire a podcast booking agency - how to use small shows to parlay your way into bigger name shows - and much more! This is the next version of a VIP talk I gave to a bunch of CMO's last year. Don't miss the opportunity to supercharge your digital word of mouth by getting on more podcasts this year than ever before! Don't miss this one. Connect with ME! Online at: LinkedIn or Instagram . Learn to produce internet talk shows and build your own Relationship Flywheel. Find out more about the Bootcamp HERE . Register now with the code "first5" to avail of the promo. Support the show…

B2B Community Builder Show (formerly Chief Executive Connector)

1
Lessons Learned From Podcasting At A Trade Show - w/ Rita Richa 15:13

۲ years پیش15:13

15:13

Every week, after the live show, we go into an open mic session where our community shares speaking points and insights. This week led to a phenomenal conversation about how to launch a podcast successfully at a live event. It starts with how I time the length of my speeches and then goes into how our content strategist at Be The Stage, Rita Rita , helped launch the Women In The Trades podcast successfully at a live trade show. I'd love to have you as part of the next conversation on Mondays at 5:30 EST (right after the show) Register to join us tinyurl.com/B2BCB2023 Support the show…

B2B Community Builder Show (formerly Chief Executive Connector)

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Ep 213 | 4 Ways To Create Speaking Points For Social Media & Stages: Hookpoint Packaging (My How To Guide) 44:17

۲ years پیش44:17

44:17

You work so hard on coming up with great ideas that can help people, but people will walk (or more likely scroll) right past them if they're not made in a way that hooks them in first. That's why I'll share 4 Hookpoint frameworks that will make people stop and listen to you more often, learn the concept you're sharing easier, and remember it better. On top of that, it will also help you create keynotes and content much faster than before. We'll go over: - why the hook is so important when you package your content - how to include storytelling into even the smallest speaking point - why framing, naming, and claiming a concept is crucial to creating digital word of mouth - how to structure an idea into an easy to learn speaking point Honestly, as I wrote this description I just thought to myself "this is probably these are the 4 most powerful, practical concepts I have applied in the last 5 years," and I'm pumped to share them with you. Don't miss this one. Connect with ME! Online at: LinkedIn or Instagram . Learn to produce internet talk shows and build your own Relationship Flywheel. Find out more about the Bootcamp HERE . Register now with the code "first5" to avail of the promo. Support the show…

B2B Community Builder Show (formerly Chief Executive Connector)

1
[LEAKED] Mitigating Risk For Marketing Spend During A Recession - Excerpt From Relationship Driven Growth Strategy Session 25:57

۲ years پیش25:57

25:57

Every week, after the live show, we go into an open mic session where our community shares speaking points and insights. This week led to a phenomenal conversation about the current state of the economy, marketing, and how SME's will share similar pain points as large enterprises. I'd love to have you as part of the next conversation on Mondays at 5:30 EST (right after the show) Register to join us tinyurl.com/B2BCB2023 Support the show…

B2B Community Builder Show (formerly Chief Executive Connector)

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Ep 212 | A Framework for Building Relationships Through Marketing w/ Mike Grinberg 1:01:52

۲ years پیش1:01:52

1:01:52

Here at Be The Stage, we've been touting the concept of "building relationships at scale" for 3 years, but it's really hard to explain. That's why when I saw Mike Grinberg of Proofpoint Marketing show a mental model of exactly how they do it, I knew we had to bring him on the show to talk about it. Join us as Mike talks us through: - why B2B is better off building affinity through people, instead of product - what the relationship pyramid looks like and how it's foundational to scaling relationships - how the real customer journey happens inside today's buyer - and much more! Mike is a brilliant marketer, seasoned entrepreneur, and great guy that I'm really leaning on for guidance these days. Don't miss your chance to pick his brain! Connect with Mike: On her LinkedIn: https://www.linkedin.com/in/mikegrinberg/ Connect with ME! Online at: LinkedIn or Instagram . Learn to produce internet talk shows and build your own Relationship Flywheel. Find out more about the Bootcamp HERE . Register now with the code "first5" to avail of the promo. Support the show…

B2B Community Builder Show (formerly Chief Executive Connector)

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Ep 211 | How To Become A Business Evangelist: Framework I Used To Go From Unknown To Keynote Speaker In 2 Years 1:01:21

۲ years پیش1:01:21

1:01:21

To seed a successful community you need get insights about the people you are trying to help, and generate word of mouth about the value of bringing folks together on a mission. That is the job of an evangelist. But there are no playbooks for business evangelists, so I'm going to share the playbook that has worked for me not, multiple times. It worked for me early in my career when I needed to start over in Miami after a career in California- landing me in multiple magazines as a Top 20 Under 40 and Latino Leader of the Future. It worked when I wanted to leave the industry I was in and prove I was more than just a green building guy- landing me a VP of BizDev role in tech. It worked in the marketing world when I started my own business- going from unknown to keynote speaker in Silicon Valley in just 3 years. Now I'm going to share with you: - why gathering insights and repetitions are the key evangelizing the thing you really care about - how to enter any room and instantly start connecting with people that will be receptive to your message - what you need to build to scale your evangelization efforts beyond yourself - and much more! This is directly correlated with the first level of community building from our 3 foundations needed for community keynote. Think of this as the framework you can use to build influence with business leaders, politicians, and influencers anywhere you go... because that's exactly what I've done with it multiple times across cities and industry sectors. If you want to take your influence to the next level, listen to this episode! Connect with ME! Online at: LinkedIn or Instagram . Learn to produce internet talk shows and build your own Relationship Flywheel. Find out more about the Bootcamp HERE . Register now with the code "first5" to avail of the promo. Support the show…

B2B Community Builder Show (formerly Chief Executive Connector)

1
Ep 210 | Who Should Make Community Building Their Marketing Strategy w/ Jack Foster 1:04:16

۲ years پیش1:04:16

1:04:16

Our experience has shown three groups of people are interested in community: marketers, community builders, and business leaders that want it as a strategic advantage. But few people have the experience to compare community as a strategy to other marketing plays. That's why having Jack Foster, VP of Marketing at WorkRamp, on the show will shine a new light on how you can understand if community is right for you. 17 years in marketing leadership roles have taught Jack that successful marketing and enterprise demand generation starts with community building. She joined the show and talked about: - How her experiences in a channel led, product led and PE funded companies have taught her where community is the right play - What the difference is between the principle of community for business and the real world application of it - How to build a team to execute on community (HINT: no Chief Community Officer) - Where she sees community fitting in between events and content - And much more! Jack is someone with real world experience that can contextualize why your company would be a good or bad fit for leveraging community. Show up to get some personalized advice! Connect with Jack: On her LinkedIn: https://www.linkedin.com/in/jacquelinewfoster/ Connect with ME! Online at: LinkedIn or Instagram . Learn to produce internet talk shows and build your own Relationship Flywheel. Find out more about the Bootcamp HERE . Register now with the code "first5" to avail of the promo. Support the show…

B2B Community Builder Show (formerly Chief Executive Connector)

1
Ep 209 | KEYNOTE SNEAK PEAK: Simplify B2B Community Building In 3 Steps - Your Playbook For 2023 1:11:27

۲ years پیش1:11:27

1:11:27

With McKenzie and Mark Schaefer officially deeming brand communities the best marketing strategy going into 2023, community building has officially gone beyond something that venture funded tech companies and influencers do. It is now something all businesses need to consider. But the average business is still having a hard time understanding the right way for them to get into it. That's why I'm going to break down these two seminal studies for you, and contextualize an clear path to building your community that doesn't require taking the focus off the core parts of your business, no matter what stage you are at. This presentation will break down: - why McKenzie and Schaefer believe this is the best strategy for your go to market plan - what you need to do, based on what stage your company is in to start moving towards building a community - how to incorporate your community building efforts into revenue generation efforts in an authentic way - and more! This is a preview of a keynote I will be delivering later this year! Come be the first to see it and capitalize on all our learnings here at Be The Stage. Connect with ME! Online at: LinkedIn or Instagram . Check out: McKinsey Study Mark's Schaefer's book, " Belonging to the Brand " Learn to produce internet talk shows and build your own Relationship Flywheel. Find out more about the Bootcamp HERE . Register now with the code "first5" to avail of the promo. Support the show…

B2B Community Builder Show (formerly Chief Executive Connector)

1
Ep 208 | LEAKED! The Story Behind The $40M Podcast Community (And How We Market It) w/ Josh Crist, Head Of Talent Relationships at Lemonpie 1:03:34

۲ years پیش1:03:34

1:03:34

Given the elevated level of publicity that happens when you get written about in the best selling marketing book on Amazon right now (Belonging To The Brand, by Mark Schaefer), we wanted to give you an inside look into the story about the first community we built and how it happened. But instead of just telling you about it, we wanted to find a better way. That's why we are publishing the never heard before interview that Lemonpie did with me in order to plan a podcast tour around our the client that we built the $40M+ podcast community for, JWB Real Estate Capital. This conversation is packed with value about: - how we built this community and what made it successful - what made it work so well for JWB (SPOILER ALERT: you will want to run your business how they do it) - why investing in networking and content creation is parallel to growing a healthy real estate or stock portfolio - BONUS: Josh is amazing at pulling out qualitative data he can use to position a great story through his interview style. Learn from it. - and much much more! If you finish this podcast thinking that you also found a hidden investing tip that you want to explore, I don't blame you. That's why I've invested with JWB too. You can check out their community at NYAIS.com But I also suggest you: - connect with Josh on LinkedIn . Super bright guy with a great future. - check out how Lemonpie does their podcast PR tours. It's impressive. Connect with ME! Online at: LinkedIn or Instagram . Support the show…

B2B Community Builder Show (formerly Chief Executive Connector)

1
Ep 207 | Community As A Marketing Strategy- The Definitive Guide w/ Mark Schaefer, Best Selling Author of Belonging To The Brand 52:03

۲ years پیش52:03

52:03

There is a great book about the landscape of community for business out there already, and there is a great book out there on how to be a community manager. But understanding how to run a community works isn't what will drive mass adoption of it for business. Understanding how to profit from community is what will. That's why I'm convinced that Mark Shaefer's newest book, Belonging To The Brand- Why Community Is The Last Great Marketing Strategy, is the missing piece of the puzzle we needed! Mark is a legendary marketing author that put the marketing world on alert (and made a huge difference in my life) with Marketing Rebellion, and has just dedicated the last year of his life to understanding how community fits into marketing and sharing it with you. We discussed: - what changed since Marketing Rebellion that got Mark to write a book specifically on community - how businesses of all types (not just tech and Web3 companies) are leveraging community as their number 1 marketing strategy - why a community doesn't need to be huge to make a huge impact - and more! This was a real "pinch me" moment for me. I met one of my heroes (again), but this time he found the work we're doing at BeTheStage.live remarkable enough to write about us in his book! Connect with Mark: On his LinkedIn: https://www.linkedin.com/in/markwschaefer/ On his company: https://businessesgrow.com/ Connect with ME! Online at: LinkedIn or Instagram . Support the show…

B2B Community Builder Show (formerly Chief Executive Connector)

1
Ep 206 | Making Sure Your Team Has Balance In Uncertain Times with Vivek “V” Chakrabortty 1:02:17

۲ years پیش1:02:17

1:02:17

You asked for this one! We just talked with Vivek Chakrabortty about how we're going into "war time" for businesses- a recession for the first time in 14 years- and how to plan a business strategy for it. But we realized that no strategy will work without making sure your team is set up to succeed. Therefore, we invited V back on the show to help us understand how to create the right environment that will help your team thrive in these perilous times forthcoming! This was what our community asked for during the live internet talk show. We discussed: - what the ingredients for personal balance are during uncertain times - how to put the recipe together so your team can thrive - why setting the right culture during an economic downturn is the perfect time to create a longterm competitive advantage - and more! Vivek "V" Chakrabortty, CEO of the Kavi Group, helps Fortune 500 companies navigate change, and he's coming back to give YOU personal advice on how face 2023 and help your team succeed. Listen to this episode. You won't regret it! Connect with Vivek: On his LinkedIn: https://www.linkedin.com/in/vivekchakrabortty/ Connect with ME! Online at: LinkedIn or Instagram . Support the show…

B2B Community Builder Show (formerly Chief Executive Connector)

1
Ep 205 | Starting A Community While Designing A New Category w/ Sharon Joseph from GoodWork.xyz 1:00:21

۲ years پیش1:00:21

1:00:21

Category design, evangelism, and community go hand in hand (in hand) when you building a movement around the problem you seek to solve, and we've talked a lot about each one, individually, on past shows. But we've never tried to put them all together into practice in an approachable way that a beginner can execute. That's why we're doing a live workshop with Sharon Joseph from Goodwork.xyz to come up with a plan for exactly that. Goodwork.xyz is a community led startup that is solving a problem all too familiar for creatives- getting fairly compensated for work that they actually want to do. Together, we discussed: - why Goodwork.xyz believes that only a community-led can solve for a massive issue creatives have struggled with forever - how they should approach designing a category around this issue they are so passionate about - what they can do to immediately drive results for their clients and investors while building towards their ambitious long term goals of being the category queen of community led creative work - and much more! Sharon isn't just their head of community operations, she's a superstar creative exec that has led teams for some of the biggest brands in the world, the founding president of the first non-profit community that served as the foundation for everything I've put into motion as a community strategist, and one of two people that I often say I'd TOTALLY work for, if she ever started her own company! This is an interactive ideation that will give you many takeaways on how you can incorporate category thinking and community from the ground up. Don't miss this episode! Check out the Relationship Flywheel! https://bethestage.live/bootcamp/ Connect with Sharon: On her LinkedIn: https://www.linkedin.com/in/sharonlynnjoseph/ Connect with ME! Online at: LinkedIn or Instagram . Support the show…

B2B Community Builder Show (formerly Chief Executive Connector)

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Ep 204 | 9 Ways To Monetize A Podcast By Adding A Live Show w/ Pablo Gonzalez 55:58

۲ years پیش55:58

55:58

Podcasters love to chase download numbers. They think they need a big audience to make podcasting a profitable activity, and that stops people from thinking they should have a podcast. But we produce two podcasts that each get under 200 downloads per episode, and one generated $220k in the last 6 months while the other generated $40M in year 1. That's why we call the need to grow downloads, "The Big Audience Lie". In this episode, I'm breaking down 9 different ways that our team has used to generate revenue from our tiny audience podcasts. SPOILER ALERT- the simple fact that we produce the podcast as a live show opens up a lot of possibilites. We discussed: - why understanding 4 basic concepts create monetization opportunities from content that don't include sponsorships or ads - how a live show makes a small audience more valuable than a big audience for a prerecorded show - what we do to use our podcast as a lead capture mechanism for conferences and IRL events - and much more! This ain't your momma's content monetization strategies. If you come to the live show and don't learn at least one new way to monetize your podcast, I'll give you free access to our $997 class that includes our frameworks and SOPs. Invite your best friend in marketing and come test me! Come be a part of the show! https://tinyurl.com/B2BCBSeason5 Connect with ME! Online at: LinkedIn or Instagram . Support the show…

B2B Community Builder Show (formerly Chief Executive Connector)

1
Ep 203 | Building A "War Time" Strategic Plan for 2023 w/ Vivek "V" Chakrabortty 1:05:41

۲ years پیش1:05:41

1:05:41

The last 10 years have been incredibly prosperous for business, and savvy entrepreneurs have built great teams to thrive in this abundant time. But next year will be different. Therefore, you need a new plan for times of increasing scarcity. You need a "war time" plan. That's why we brought Vivek "V" Chakrabortty, CEO of the Kavi Group, who helps Fortune 500 companies navigate change, to help you understand: - why you can't enter 2023 with a "business as usual" approach - how to take strategy from overwhelming to practical w/ 5 questions - what deliverables your strategic plan has to create in order to get buy in from your team - who you need on your team when you're going from peace time CEO to War time CEO - and more! Don't miss your chance to have a Fortune 500 strategist become your personal "war time consigliere" Come be a part of the show! https://tinyurl.com/B2BCBSeason5 Connect with Vivek: On his LinkedIn: https://www.linkedin.com/in/vivekchakrabortty/ Connect with ME! Online at: LinkedIn or Instagram . Support the show…

B2B Community Builder Show (formerly Chief Executive Connector)

1
Ep 202 | 5 New Lessons Learned from Relationship Flywheel Bootcamp - Special Edition 1:32:37

۲ years پیش1:32:37

1:32:37

We JUST wrapped up our 3rd iteration of teaching our entire strategy and process, and it was our best one yet! But you shouldn't have to take the class to learn some great takeaways that can improve your content strategy. That's why we're bringing the stars of our most recent Relationship Flywheel Bootcamp to share their biggest takeaways with you. They'll tell you: - what high level concepts they learned that helped them think about making content better - how they are implementing the changes and what tactics spoke to them the most - who is launching what new show that you will want to tune into! - and much more! Come get some great tips from the most talented group of people I've had the honor to teach (so far!) A must listen episode! Come be a part of the show! https://tinyurl.com/B2BCBSeason5 Connect with Sam Zelitch: https://www.linkedin.com/in/szelitch/ Connect with Penny Rose: https://www.linkedin.com/in/pennycrispellrose/ Connect with Carolyn Chaote: https://www.linkedin.com/in/carolyn-choate/ Connect with Laura Di Franco: https://www.linkedin.com/in/laura-di-franco-1b037a5/ Connect with Samantha "Venia" Logan: https://www.linkedin.com/in/samanthavlogan/ Connect with Tim Courtney: https://www.linkedin.com/in/timcourtney/ Connect with Gareth Beverley: https://www.linkedin.com/in/gareth-beverley/ Connect with Melissa Henry: https://www.linkedin.com/in/melissa-demple-henry/ Connect with Gabe Walters: https://www.linkedin.com/in/gabrielwalters/ Connect with ME! Online at: LinkedIn or Instagram . Support the show…

B2B Community Builder Show (formerly Chief Executive Connector)

1
Ep 201 | How To Sell Without Being Salesy w/ Brent Hale, CEO of Maverick App 1:04:19

۳ years پیش1:04:19

1:04:19

As community builders and networkers, we're great at opening doors, and driving attention to the problem they are solving, but if you're like me, an aversion to coming off "salesy" stops us from getting the results we want. That's why when I saw an approach that feels authentic for sales, driven by a tool that enables it, I reached out to have the CEO on the show! Brent Hale is that CEO, and the app is called Maverick App- a tool that allows you to build sales motions that are personalized, authentic, and scaleable. Brent and I talked about: - The right type of follow up: following up with relevancy - How to transition from a regular conversation to a sales conversation - Fear of loss: the right way to do disqualify people that is good for them - Whether you should lead with marketing or sales - and much more! This is super helpful to people that don't consider themselves "closers", but instead see themselves as "helpers" and "connectors". Don't miss this! Come be a part of the show! https://tinyurl.com/B2BCBSeason5 Connect with Brent: On his LinkedIn: https://www.linkedin.com/in/brent-hale-maverickapp/ On his company: https://maverickapp.io/ , https://maverickapp.io/pricing/#demo Connect with ME! Online at: LinkedIn or Instagram . Support the show…

B2B Community Builder Show (formerly Chief Executive Connector)

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Ep 200 | The Greatest Campaign I've Ever Seen: The Launch of The Ultimate Sales Machine New Edition w/ Amanda Holmes (200th Episode Special) 1:04:35

۳ years پیش1:04:35

1:04:35

How do you bring your best work to the market? You can have a great brand. You can have a great product. But if you're not strategic about leveraging your relationships, your product won't reach the people it needs to reach. That's why we're going to dive into how Amanda Holmes executed the most impressive launch I've ever seen- the release of the new edition of the beloved book she has co-authored with her father, The Ultimate Sales Machine. Despite having a major publishing deal, and consistent yearly purchases of the original edition, Amanda knew that the hard work she'd put into updating her father's legendary work would be wasted if she didn't take control of the sales of this new edition. So she sold so many books that the publisher begged her to stop a couple weeks before it was released! This is an exclusive behind the scenes look into a brilliantly orchestrated campaign by a a brilliant strategist that executed her own playbook to perfection. Amanda Holmes, CEO of Chet Holmes International, joined us to share: - why her team made the tactical decision to run this campaign using the strategies their company (and book) preach - how she enrolled an army of evangelists into the process by aligning with them - what she did to sell the book, herself, on a whirlwind conference tour - how hard it was to insert her personal passions into this project and why it made such a difference in her success - and much more! This content of this episode isn't the only special thing. Amanda has become a great friend, advisor, and role model to me over the last couple years so having her on the 200th episode is a celebration of our special bond that I want to share with you personally. You won't want to miss this one! Come be a part of the show! https://tinyurl.com/B2BCBSeason5 Connect with Amanda: On her LinkedIn: linkedin.com/in/amandajholmes On her company: http://www.chetholmes.com/ , http://www.ultimatesalesmachine.com/ Connect with ME! Online at: LinkedIn or Instagram . Learn to produce internet talk shows and build your own Relationship Flywheel. Find out more about the Bootcamp HERE . Support the show…

B2B Community Builder Show (formerly Chief Executive Connector)

1
199 | How To Use Content To Break Into a New Idustry + Relationship Driven Growth Strategy Session w/ Pablo Gonzalez 1:15:02

۳ years پیش1:15:02

1:15:02

This was last week's Relationship Driven Growth Strategy Session- you know, the thing that happens after the show that I keep inviting you to during the shows! I'd love to have you join us on the next one! SHOW AGENDAS on Mondays at 4:40pm ET: - 4:30-5:30pm ET Interview and Q&A with an expert - 5:30-6:30pm ET open office hours with the Be The Stage leadership team on Relationship Driven Growth Strategy Register here to come: https://tinyurl.com/b2bcbseason5 Support the show…

B2B Community Builder Show (formerly Chief Executive Connector)

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Ep 198 | Creating Challenges To Launch Communities (and Solve Other Business Problems) w/ Chris Colt 1:05:42

۳ years پیش1:05:42

1:05:42

Engagement is the biggest sign of a healthy B2B Community, and a once you have it, it's easy to recruit new members, but driving the initial engagement is hard to do. That's why I'm so into the cohort class as a community onboard, but challenges may just be even better! Challenges provide a "quick win". In business terms, that's known as "speed to value", and it's an underrated driver of customer success. Chris Colt is an expert in challenges, and has me thinking they may be the perfect way to launch a community! He talked about: - Why building a challenge that will quickly engage your clients and make them stay - How he uses challenges himself to grow his community - What other problems challenges can solve for in your marketing, client acquisition, and customer success efforts - and much more! You'll be blown away by Chris's novel approach, and how successful it is! Don't miss your chance to pick his brain on how challenges can work for you! Come be a part of the show! https://tinyurl.com/B2BCBSeason5 Connect with Chris: On his LinkedIn: https://www.linkedin.com/in/chriscolt-thechallengechampion/ On his company: https://letsmakeanimpact.com/ On his website: https://tcawithchris.com/ , https://chriscolt360.com/ Connect with ME! Online at: LinkedIn or Instagram . Learn to produce internet talk shows and build your own Relationship Flywheel. Find out more about the Bootcamp HERE . Support the show…

B2B Community Builder Show (formerly Chief Executive Connector)

1
Sell Without Being Good At Sales (What Works For Me) & Other Advice - Relationship Driven Growth Strategy Session 59:29

۳ years پیش59:29

59:29

This is from the weekly AMA we host after the live show every week at 5:30pm EST. We don't publish all of them, but wanted to share this one with you so you'd feel welcome to join us. Come at 4:30pm for the show and stay or join us at 5:30pm for just this part. It's the same link. Register here: https:// tinyurl.com/b2bcbseason5 Here is what we discussed on this episode: - How We Increased SalesThrough Better Offers Because I'm not a Salesperson - How we've Grown our business without being too transactional - How to build your brand in a new industry without expertise or capital by creating a win-win Support the show…

B2B Community Builder Show (formerly Chief Executive Connector)

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Ep 197 | Best Community Playbook I've Seen: PEAK Community w/ Judd Burakove 1:03:57

۳ years پیش1:03:57

1:03:57

2 years ago, I registered for a Zoom event to meet one of my heroes, found a super valuable community of marketers that could really help my career (PEAK Community), and signed up. But I completely underestimated how well-designed this community was, and how much it would move the needle for me. That's why we're doing a deep dive into the PEAK Community Playboook w/ co-founder, Judd Borakove, to explain the magic he helped create! We're talked about: - what the original business goals for the community were, and how they've evolved - how they've been able to attract and engage the top 1% of the B2B marketing world - what team and tools are needed to support a thriving community - and much more! This one has been a long time coming, and I CAN'T WAIT to share the genius and magic behind this community with you. Don't miss your chance to pick Judd's brain! Come be a part of the show! https://tinyurl.com/B2BCBSeason5 Connect with Judd: On his LinkedIn: https://www.linkedin.com/in/juddborakove/ Connect with ME! Online at: LinkedIn or Instagram . Learn to produce internet talk shows and build your own Relationship Flywheel. Find out more about the Bootcamp HERE . Support the show…

B2B Community Builder Show (formerly Chief Executive Connector)

1
Ep 196 | How To Build A 1-Person Media Company for Marketing w/ Jerry Macnamara 1:06:31

۳ years پیش1:06:31

1:06:31

The most successful business you hear about today have found a way to engage their market with content, and effectively transformed their marketing team into media companies. But most smaller businesses and solo-preneurs feel like they don't have the resources to pull it off. That's why seeing how CEO Coach, Jerry MacNamara, figured out how to do it on his own will completely redefine what you and your team think is possible to do with limited resources! Jerry launched his internet talk show, Best Places To Lead, early in 2022. He has gone live almost every week, forging powerful relationships with strategic partners, engaging a community around him, and repurposing the content to show up everywhere on social media. His go to market strategy has completely transformed, which he shared: - why he felt he didn't just need a content machine, but a content-led community was strategy - how he prioritizes live show production in a way that he can still get everything done in his small operation - what he's learned that works to accelerate the growth of this community and business alongside his internet talk show - and much more! Jerry has scaled 3 different businesses from $10M to $100M as a CEO, is a champion for building happy teams, and is an absolute wealth of knowledge! Don't miss your chance to pick his brain about what is working for him, personally right now! Come be a part of the show! https://tinyurl.com/B2BCBSeason5 Connect with Jerry: On his LinkedIn: https://www.linkedin.com/in/jerrymacnamara/ On his Facebook: https://www.facebook.com/ProvenChaoscom On his Instagram: https://www.instagram.com/provenchaos/ On his Company: https://provenchaos.com/ Connect with ME! Online at: LinkedIn or Instagram . Learn to produce internet talk shows and build your own Relationship Flywheel. Find out more about the Bootcamp HERE . Support the show…

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B2B Community Builder Show (formerly Chief Executive Connector) « » Advice On Building An Audience, Repurposing Content, and Just Getting Started With Content Creation

Advice On Building An Audience, Repurposing Content, and Just Getting Started With Content Creation

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The Let Them Theory: A Life-Changing Tool That Millions of People Can't Stop Talking About

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The Let Them Theory: A Life-Changing Tool That Millions of People Can't Stop Talking About

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B2B Community Builder Show (formerly Chief Executive Connector) « »
Advice On Building An Audience, Repurposing Content, and Just Getting Started With Content Creation